SEO Fundamentals for SMBs

About White Shark Media
● Digital marketing agency, focused
on Search Engine Marketing with
180 employees
● Google AdWords Premier SMB
Partner.
● Bing Ads Elite SMB Partner
● #724 on Inc. 5000 list
● We work exclusively with small
and medium-sized businesses.

Andrew Lolk
● Co-Founder, CMO
● Author of The Proven AdWords Strategy,
downloaded more than 15,000 times
● Regular on SearchEngineJournal.com and other
known online marketing blogs
whitesharkmedia.com alo@whitesharkmedia.com

Some Insights
Before We Start
SEO

Insights
1) The Difficulty with SEO Depends on Your Industry
2) SEO for a local business requires less effort
3) Google wants to rank good businesses
4) Any One SEO Factor Will Not Make All The Difference
5) Think About Traffic Instead of Ranking

• Consistently lower traffic after the mobile website algorithm
• The traffic increased after the mobile site was launched

Why are mobile websites relevant in
an SEO presentation?

Rental Home Website
- 72% Desktop
- 18% Mobile
Dental Clinic
- 50.19% Mobile
- 41.04% Desktop
Moving Company
- 27.54% Mobile
- 66.67% Desktop
Orthopedics for Animals
- 54.62% Desktop
- 32.18% Mobile
Veterinarian
- 43.18% Mobile
- 41.08% Desktop
Software
- 43.45% Desktop
- 48.06% Mobile
Chess Tutoring New York
- Mobile 25.58%
- Desktop 64.54%
Accessories
- 82% Desktop
- 9.05% Mobile
Apparel
- 73.40% Desktop
- 9.05% Mobile
Mobile Searches Exceeds Desktop
- for some industries

“Mobile Friendly” for
Google is a Pass/Fail
System

VS
What Does A Mobile Website Look Like

Load Speed is Crucial

Optimized for the Mobile Experience

The Amount of New Mobile Websites Leading up to Mobilegeddon was big

Best Ways to Get a Mobile Website
Responsive Website Mobile Version of Website
- m.target.com
whitesharkmedia.com
- target.com

Do It Yourself
Entire Website Just Mobile
Do It For Me

Essential On-Page SEO

Google and Bing need words to rank your website

Important On-Page Elements for SEO
whitesharkmedia.com
SEO title
~70 characters
Meta Description
~150 characters

Built a Website Structure That Enables Keyword Themes

Give Pages Keyword Themes and Stick to Them
Why Multiple Pages?
- Write better, more specific content for each page
- Narrow your subject to enable use of abbreviations and synonyms
- Write a better SEO title and description

Be Specific
Instead of writing a page about Limousines, focus your services on a
bigger section and then split it out into more sub-sections:
● Limousine Rental in Miami
● Stretch limousine rental in Miami
● Hummer limousine rental in Miami

Give Pages Keyword Themes and Stick to Them
Examples of an Invisalign keyword theme:
• Invisalign
• Transparent braces
• Invisalign benefits
• Invisalign price
• Invisalign insurance coverage

Sorry, you’re doing it wrong…

NAP Data
Name
Address
Phone
Consistently Identical
Key Location Identifier

Use Visual Analytics

Link Building

Link Building = Recommendations
Good recommendations
Bad recommendations
Relevant, somebody of authority
“He would know”
How does this fit in?
“If he recommends it, then I don’t know”

Stay Away From Low Quality Links
”I do you, you do me” Link building
whitesharkmedia.com
”What if I pay you?” Link building
”I’ll take anything!” Link building
”Everybody else is doing it” Link directories
Don’t wait for links, but
not everything counts

Local Business? Get Local Links!
Reach out. Get listed on local websites.
whitesharkmedia.com
”Sponsor a local event?” Link building
”Can you supply or help?” Link building
”Related businesses” Link directories
Think about links like you think
about sales – go get some!

Questions?
Helping small businesses do what they love

SEO Fundamentals for SMBs

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to SEO Fundamentals for SMBs

Similar to SEO Fundamentals for SMBs (20)

More from Localogy

More from Localogy (20)

Recently uploaded

Recently uploaded (20)

SEO Fundamentals for SMBs