SEO In-Depth PPT

SEO
Search Engine

Optimization
Omkar Manohar Pawar
CREATING EXPERT FOR THE FUTURE OF OUR COUNTRY
Digital Marketing Consultant and Trainer

What is meant by
Omkar Manohar Pawar
Search Engine Optimization?

Omkar Pawar - Digital Marketing Consultant & Trainer
SEO is a process, which help us to bring your

website on the first page of Google, Organically.
Why your website must be

on 1st Page of Google?
omkarpawar.in

As per the research from Google, Google said that

95% of their audience stays on first page of Google,

and in case if they do not get any result from that,

then they change the search query. Only 5% of their

audiences go to the second page of Google.
What is meant by Organic?
omkarpawar.in

Orangic means free of cost
You can bring your website on first page of Google, in

two ways :-
SEO - Search Engine Optimization
SEM - Search Engine Marketing ( Paid Advertising ) / Google Ads
omkarpawar.in

Lets see How
Omkar Manohar Pawar
Search Engine Works?

Google Search Engine

mainly consists of

components :-
Spiders / Crawlers / Bots
Index
Algorithms
omkarpawar.in

omkarpawar.in
Spiders
A spider follows the links on the web. A spider is also called a

crawler, robot or bot. It goes around the internet 24/7. You can

think of a spider as a little, curious explorer. It collects content

such as text, images, videos, news items, and anything that’ll be

interesting for a search engine to show.

omkarpawar.in
Index
Once it spiders comes to a website, it saves the HTML version of a

page in a gigantic database, called the index. This index is updated

every time the spider comes around your website and finds a new or

revised page on it. Depending on how important Google deems your

site and the number of changes you make on your website, the

spider comes around more or less often.

After indexing your website, search engines can show your website in

the search results. But how do they decide what goes where? Well,

search engines have an algorithm that does this for them. The

algorithm takes the data from the index and calculates which site

the user would most likely want to view based on their query.
omkarpawar.in
Algorithms

scan store
query
result
fetch
data
send
data
omkarpawar.in

Types of
Omkar Manohar Pawar
Search Engine Optimization

Various types of
Foundation of SEO
On-Page SEO
Off-Page SEO
omkarpawar.in
Local SEO
Voice SEO
Technical SEO

The Opening Door of
Omkar Manohar Pawar

Keyword Research
What are Keywords ?
omkarpawar.in
Keywords are the words and phrases that people type into search engines to find

what they're looking for.

How keywords plays an important role in SEO?
omkarpawar.in
SEO keywords are the words that define your content i.e. what your content is about.

An optimized website with relevant keyword knows what type of keyword their visitors

exactly use to visit your website.
Types of Search Intent
Informational Intent
Navigational Intent
Transactional Intent
Commercial Investigation

omkarpawar.in
Informational Intent
how to make fried rice
Navigational Intent
omkar pawar
Transactional Intent
iphone 13
Commercial Investigation
Best mobile 2022

How to find the right keyword?
omkarpawar.in
To find the right keyword, first you must have the base keyword differently for each

and every page of your website.
Fill the following template to find the base keyword.
I want my user to land on ________ ( Page ) if they search for _______
( search term 1 ) and _________ ( search term 2 ) on Google from
________ ( Location )

Strategies to find right keyword
omkarpawar.in
Search Volume >> High/Medium
Competition ( Keyword Difficulty ) >> Low/Medium
Types of Keywords
Short Tail Keyword - 2 words per keyword
Long Tail Keyword - 3 to 4 words per keyword

What is meant by
Omkar Manohar Pawar
Foundation of SEO?

omkarpawar.in
Foundation of SEO is an process, which will help us to modifies our SERP result on

Google Page.
Strategies of Foundation of SEO
Insert the keyword for which you have to rank

your website.
Insert the same keyword at the starting of

your SEO title.
Insert the same keyword in your page slug.
Insert the same keyword in your meta

description.

What is meant by
Omkar Manohar Pawar
On-page SEO?

omkarpawar.in
On-Page SEO is a process, which will help us to make changes on our website pages

as per search engine guidelines.
On- Page SEO helps us to explain our

website to Google.
So, Google can bring our website on

1st page.
Plugin to be use is Yoast SEO.

1.Write the Title of the page in <H1> Tag.
2. Insert the keyword in the page title.
3. Write the Subheading of the page in <H2> Tag.
4. Insert the keyword in the subheading.
5. Insert the keyword in your page introduction.
6. Insert at least one internal link (inbound link).
7. Insert at least one external link (outbound link).
omkarpawar.in
Strategies of On-page of SEO

8. Insert the keyword in your images i.e Alt Text.
9. Your page main keyword must be only 1-2% in your page Content.
10. Insert LSI (Latent Semantic Indexing) keyword i.e similar keyword in

your page content.
11. Use Social Media Icons which are link with your Business account/page.
12. Use Social Media Sharing buttons on your blogs.
13. Your each and every page of website must be mobile responsive.
omkarpawar.in
Strategies of On-page of SEO

What is meant by
Omkar Manohar Pawar
Off-page SEO?

omkarpawar.in
Off-page SEO is a process, which we will use it outside of your website, to increase

an traffic on your website.
Off-page seo plays around the links.

We have to submit our website link to

various websites.
Off-page SEO = Link Submission =

Link Building = Backlink Creation

Social Bookmarking
Directory Submission
Classifieds Submission
Blog Submission
Article Submission
Press Release Submission
omkarpawar.in
Strategies of Off-page of SEO
Infographics Submission
PPT Submission
Forum submission (Quora.com)
Business listing (My Space.com ; just dial)
Video Submission

What is meant by & How to use
Omkar Manohar Pawar
DA - Domain Authority?

omkarpawar.in
Domain Authority (DA) is a search engine ranking score that predicts how likely a

website is to rank on search engine result pages (SERPs)
A Domain Authority score ranges from 1 to 100, with

higher scores corresponding to a greater ability to rank.
To Check your Domain Authority score - Install Moz

Extension

omkarpawar.in
Domain authority between 40 and 50 is considered average, between 50 and

60 is considered good and over 60 is considered excellent.
How is the domain authority calculated?
The number of incoming links pointing to your website.
The quality and relevancy of incoming links.
The quality of your website’s content
Social Signals (the popularity of your domain and contain in social

media networks)
Your website’s SEO performance in general

omkarpawar.in
Strategies to Improve your Domain Authority ?
On-Page SEO Optimization
Make Sure Your Website is Mobile Friendly
Improve Your Page Speed
Increase Your Social Signals
Work on Your Off-Page SEO
Be Patient

Optimized Meta titles and Meta Descriptions
Proper use of Headings (H1 and H2) within your content
SEO Friendly URL Structure
Optimize your images with ALT Text
No Keyword Stuffing
Connect your web pages with internal links technique
Insert the Original Content
omkarpawar.in
On-Page SEO Optimization

Mobile searches are now more than desktop (about 90%).
Most users start their search on mobile
Mobile-friendliness is a ranking factor
Google is working on a mobile first index a
Not having a mobile-friendly version of your website has

a negative impact on your overall Domain Authority

Score.
omkarpawar.in
Mobile Friendly Website

Remove unnecessary plugins
Upgrade WordPress (and plugins) to their latest versions
Use a caching plugin (such as w3total cache)
Optimize the file size of images
Use a streaming service (like YouTube) for videos
omkarpawar.in
Improve Your Page Speed

Work on your Facebook business page and try to increase

your followers
To make sure that you have an active social media

presence
Insert social media button on your pages to make it easy

for readers to share your content
To check that your content looks good when shared using

the social sharing buttons
omkarpawar.in
Increase Your Social Signals

It has incoming links from high authority websites
Incoming links are from related websites
omkarpawar.in
Work on Your Off-Page SEO
Be Patient
Increasing your domain authority is not something that can be

done overnight. It will take time to crawlers to read and evaluate

your website after you make any of the above changes, so you

need to be patient.

How to Setup and Grow your Business using
Omkar Manohar Pawar
Local SEO?

omkarpawar.in
Local SEO is a search engine optimization (SEO) strategy that helps your business be

more visible in local search results on Google.
Local SEO Consists of :
1. Local Setup
2. Local SEO

Write each and every valid details of your Business
Insert your business keywords in your description
Insert Modifiers with your Business name.
Insert your logo and cover pic.
Post at least 3-5 images of your company per week.
Don’t miss to add event images of your company.
Insert your services with proper details and images.
omkarpawar.in
Strategies of Local SEO

Post daily updates related to your industry.
Reply to the messages you receive.
Gain reviews.
Reply to the reviews.
Stay up to date with your business profile
Write the blogs related your local area.
Insert the link of your blog with effective and emotional images.
omkarpawar.in
Strategies of Local SEO

How to grow our website using
Omkar Manohar Pawar
Voice SEO?

omkarpawar.in
Voice SEO is the optimization of keywords and keyword phrases for searches using

voice assistants. According to some SEO experts, voice SEO is required for websites

to effectively show up in results for searches conducted through voice assistants.
Platform for Practical Implementation of

Voice SEO is not Available.
But use the strategies in your other SEO

Techniques.

Ensure your Website loads quickly.
Write the content of website as you speak.
Include blogs on your website
Use trending topics of your blog
Also use the topic of blog related to your local area.
Concentrate on local searches ( Google My Business )
- Your site should be responsive and works well on mobile devices.
- Images should be optimize.
- Files should be compress.
omkarpawar.in
Strategies of Voice SEO

How to rank our website using
Omkar Manohar Pawar
Technical SEO?

1
omkarpawar.in
Technical SEO refers to improving the technical aspects of a website in order

to increase the ranking of its pages in the search engines.
Making a website faster, easier to crawl

and understandable for search engines

are the pillars of technical optimization.

omkarpawar.in
Strategies of Technical SEO
Website Speed
Website Architecture
SEO Friendly URLs
Website Sitemap
Redirect pages
Mobile Friendliness

omkarpawar.in
Website Speed
1.Reduce the image size of your websiste.
2. Enable Page Cache on your site.
3. Select the Better Hosting with right server location.
4. Use Content Delivery Network ( CDN )
Use WP Optimize Plugin to reduce image size.
Use WP Optimize Plugin to create cache files..
Select the server location nearest to your audiences.
Create account on Cloudfare.com
Connect your website
Install Cloudfare plugin

omkarpawar.in
Website Architecture
Website Architecture is how a website’s pages are structured and linked together. An

ideal Website Architecture helps users and search engine crawlers easily find what

they’re looking for on a website.
3 Reasons

omkarpawar.in
Reason 1.
An optimized site architecture helps search engine spiders find and index all of the

pages on your website.
If you have pages on your site that are several clicks from your homepage (or not

linked from any other page at all), Googlebot will have a hard time finding and

indexing those pages.
But if your site architecture is

interlinked, spiders can follow

your internal links to 100% of

your site’s pages:

omkarpawar.in
Reason 2.
Site architecture sends link authority around your website.
When you internal link to high-priority pages, the more link authority (PageRank) will

flow to those pages. Which can help improve their rankings in Google.
Reason 3.
The right website architecture makes

it easy for visitors to find what they

need on your site.

omkarpawar.in
Use Flat technique for your Website Architecture

omkarpawar.in
SEO Friendly URLS
Insert your ranking keyword in your each web page url.

omkarpawar.in
Website Sitemap
A sitemap is a blueprint of your website that help search engines find, crawl and

index all of your website’s content. Sitemaps also tell search engines which

pages on your site are most important.
Search engines like Google, Yahoo

and Bing use your sitemap to find

different pages on your site.
We will cover this in
Google Search Console Module.

omkarpawar.in
Redirect Pages
URL redirection or URL forwarding is a technique used by the World Wide Web for

making more than one URL address available for a web page. The process of

forwarding one URL to another one is called Redirection.dy text
Why it is done?
When you delete a page, it doesn’t disappear from the

search engine index. People can still find it, and land on

it. When they do, they’ll see a 404 error. That’s a poor

user experience, and can be harmful to your SEO. It’s

really important to avoid those dead-ends.

omkarpawar.in
Types of Redirection
301 (Permanent redirect)
1.
When search engines see a 301 redirect, they follow it to the new destination, and pass all of the

relevant ranking and context signals to that new URL.
2. 410 (Content deleted)
410 code tells search engines that they should delete the page from their index.
3. 302 (Found) and 307 (Temporary redirect)
Sometimes, you might only moving a page temporarily – say, for a special offer, or unexpected event.

In these cases, you can configure a temporary redirect, which can help search engines to better
understand your situation. That’ll keep the right pages ranking, and make sure that everything goes

back to normal once you remove the redirect.

omkarpawar.in
4. 451 (Content unavailable for legal reasons)
It’s rare to need to use a 451 status, but it can come in handy if you ever end up having to remove

content due to legal reasons.
Mobile Friendliness
If a potential customer accesses your website by their

smartphone and your pages aren’t displaying nicely, they

may struggle to navigate around your website which will

lead to a frustrated customer, who will then search for

another business instead.

Important Strategies
Omkar Manohar Pawar
To Grow your Website

omkarpawar.in
Robots.txt
The robots exclusion standard, also known as the robots exclusion protocol or

simply robots.txt, is a standard used by websites to communicate with web

crawlers and other web robots. The standard specifies how to inform the web

robot about which areas of the website should not be processed or scanned.
For Ex :-
User-Agent: *
Disallow: /file name ( /terms-and-condition )

omkarpawar.in
Structured Schema Markup
Structured data, also called schema markup, is a type of code that makes it easier

for search engines to crawl, organize, and display your content in a rich snippet way.
What is Schema Used for?
- Businesses and organization
- Events
- People
- Products
- Recipes
- Reviews
- Videos

omkarpawar.in
Canonical Tags
A canonical tag (rel=“canonical”) is a snippet of HTML code that defines the main

version for duplicate, near-duplicate and similar pages. In other words, if you have

the same or similar content available under different URLs, you can use canonical

tags to specify which version is the main one and thus, should be indexed.
For Ex:-
Main version page - omkarpawar.in/about
Duplicate version page - omkarpawar.in/about-us
- omkarpawar.in/about-me
Canonical Tag - <Linkrel=”Canonical”href=https://omkarpawar.in/about”/>

What is mean by
Omkar Manohar Pawar
White and Black Hat SEO?

omkarpawar.in
White Hat SEO
White Hat SEO refers that work within search engines terms of service to improve a

site’s search engine results page (SERP) rankings while maintaining the integrity of

your website and staying within the search engines’ terms of service.
For Example: Offering quality content

and services, Fast site loading times and

mobile-friendliness, Using descriptive,

keyword-rich meta tags, Making your site

easy to navigate, etc.

omkarpawar.in
Black Hat SEO
Black hat SEO refers to a set of practices that are used to increases a

site or page’s rank in search engines through means that violate the

search engines’ terms of service.
For Example: Content Automation, Doorway

Pages, Hidden Text or Links, Keyword Stuffing,

Reporting a Competitor (or Negative SEO), etc.

omkarpawar.in
Difference between White & Black Hat SEO
White Hat SEO refers to the use of

optimization SEO tactics and strategies

that focus more on human audience
Black Hat SEO refers to the use of aggressive

SEO tactics and strategies that focus only on

search engine not on human audience.
It improves your search performance on

search engine result page(SERP) along

maintaining the integrity of the website.
It is used by those who are

looking for quick financial

return on their website.
It consists of paid back links. It get the link because of quality content.

Omkar Pawar - Digital Marketing Consutlant & Trainer
omkarpawar.in
It contain stuff and spam keywords into

the on-page contents.
It contain properly research, craft titles, Meta

tags according to webpage, industry, relevance.

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