Digital marketing is the most growing industry in present days, as per our knowledge i'm presenting few information about digital marketing, I'll make postings about each and every aspect of digital marketing through slide share. Actually I'm searching for a digital marketing projects for my startup company.

1. DIGITAL MARKETING
SUB DOMINES I DIGITAL MARKETING

2. SUB DOMINES
 SEO (SEARCH ENGINE OPTIMIZATION)
 SEM (SEARCH ENGINE MARKETING)
 SMO (SOCIAL MEDIA OPTIMIZATION)
 SMM (SOCIAL MEDIA MARKETING)
 E-MAIL MARKETING
 MOBILE MARKETING
 AFFILIATE MARKETING
 GOOGLE ADSENCE

3. SEO
• IN SEO WE HAVE 2 MAJOR THINGS
• ONPAGE OPTIMIZATION
• OFFPAGE OPTIMIZATION

4. ONPAGE OPTIMIZATION
• ONPAGE OPTIMIZATION USE TO MAKE THE SITE
AS SEO FRIENDLY
• 1) URL REWRITING
2) TITLE TAG OPTIMIZATION
3) MATA DESCRIPTION OPTIMIZATION
4) CANONICALIZATION
5) IMAGE ALT TAGS OPTIMIZATION
6) ADDRESS TAGS OPTIMIZATION
7) SITEMAP.XML
8) ROBOTS.TXT

5. OFF PAGE OPTIMIZATION
• 1) LOCAL BUSINESS LISTING
• 2 ) ARTICLE SUBMISSIONS
• 3) BLOG SUBMISSIONS
• 4) IMAGE SUBMISSIONS
• 5) VIDEO SUBMISSIONS
• 6) MEMS CREATION AND SUBMISSION
• 7) RSS FEED SUBMISSIONS
• 8) BLOG COMMENTING
• 9) MICRO BLOGGING
• 10) DIRECTORY SUBMISSIONS
• 11) BOOKMARKING SUBMISSIONS
• 12) PDF SUBMISSIONS
• 13) PPT SUBMISSIONS
• 14) SOCIAL MEDIA OPTIMIZATION
• 15) Micro blogging
• 16) blog submissions
• 17) press release submissions
• 18) wiki submissions
• 19)wikipedia
• 20) BlogSpot creation and submissions
• 21) Forums postings
• 22) Classified submissions
• 23) Reach snippet creation
• 24) Google business page creation.
• 25) Search engine submissions.

6. URL REWRITING
• Url’s with special charectors will not good for
seo(Note : Except “–”). So we need to replace
with “-”
• Url’s with With “_” can be used in ppc landing
pages.

7. TITLE TAG OPTIMIZATION
• Title tag will play major role in seo. So we
need to check the title tags for all the inner
pages and we have to check title tag placed in
correct place or not.
• Title tags can include our brand name along
with main keywords which we target.
• Title tage should not be contains more then
60 charectors.

8. MATA DESCRIPTION OPTIMIZATION
• We have to check that the site description for
all the inner pages of the website correctly
placed or not if description tag does not exist
we have to write the description in brief and
past in the head tag in every individual page.
• The meta description should not be more then
150 charectors.

9. CANONICALIZATION
• We have to implement the canonical tag to
redirect the site as both www. And non www.
Site as well.

10. IMAGE ALT TAGS OPTIMIZATION
• Image Alt Tags are as important as Title tag.
• When we get the website to work we have to
check out all the image alt tags. If we find any
images without or empty alt tags we have to
implement Alt tags for all the images with in
the website to make our web site as SEO
friendly.

11. ADDRESS TAGS OPTIMIZATION
• In web site designing we will use Address tags
like H1,H2,H3,H4,H5,AND H6, We have to
check all the address tags and if it is not
available we have to implement at least h1,
h2, h3 tags for the web site.

12. ROBOTS.TXT
• Robots .txt file is use to crawl our website in
google to index our web site with help of
sitemap.xml.

13. SITEMAP.XML
• Sitemap.xml file is as important as robots.txt.
It includes innerlinks and images in the
website.

14. OFFPAGE ACTIVITIES
• Offpage optimization techniques are helpful to
get backlinks for our website. We can target
our keywords through off page technics as
well.

15. SEARCH ENGINE SUBMISSIONS.
• Search engine submissions is the most
important factor. We should add our
company/brand in the Search Engines to index
our website in the search engines.

16. REACH SNIPPET CREATION
• Through Rich snippets we will give geografic
lo0cation of our business. Add reviews for our
brand and contact information and website’s
innerlinks as well.

17. GOOGLE BUSINESS PAGE CREATION.
• Google business page is important factor to to
create rich snippet.
• In google business page we will include
working hours, work place, contact numbers,
and address.

18. FORUM POSTINGS
• Through Forum postings we3 will get high
quality backlinks to boost up our Keywords in
SERP.

19. LOCAL BUSINESS LISTING
• Local business listing is helpful to get our
brand in serp.
• It will help us to drive traffic to our web site.

20. BLOGSPOT CREATION AND
SUBMISSIONS
• Blogspot creation is very important to get our
keywords in top of serp.
• It will get effective backlinks for our web site.

21. ARTICLE SUBMISSIONS
• Article submissions are as important as Blog
spot it will give us more effective backlinks,
and it will help us to boost our keywords in
search engines organic search.

22. MICRO BLOGGING
• Creation of micro blogs is as important as
blogs creation to get our keywords in top of
serp.

23. BLOG SUBMISSIONS
• Blog submissions are very important factor to
get our keywords in top of serp.

24. BLOG COMMENTING
• Blog Commenting help us to dive the traffic in
to our website. Only thing is we should target
related blogs.

25. DIRECTORY SUBMISSIONS
• Directory submissions will help us to get back
lins and get traffic in to our website. It will
help us to focus on our main keywords
boosting mand brand name as well.

26. BOOKMARKING SUBMISSIONS
• Book marking websites act as same as
directory submissions.
• We can focus on high pagerank bookmarking
websites to get instant results.

27. CLASSIFIED SUBMISSIONS
• Classified submissions will help us to our
brand awareness in the market and get traffic
to our website and get instant leads for our
business.

28. PRESS RELEASE SUBMISSIONS
• Press release submissions get High quality
backlinks for our website.

29. WIKI SUBMISSIONS
• Wiki submissions are as same as like blog
submissions and commenting.

30. WIKIPIDIA
• Wikipedia is the thing that we will introduce
our brand in the market to get more leads to
our website.

31. IMAGE SUBMISSIONS
• Image submissions play the major role in seo
to drive traffic to our website.

32. VIDEO SUBMISSIONS
• Video submissions act like image submissions.
• It will provide more impact for our website to
drive traffic and generate revenue for our
brand.

33. MEMS CREATION AND SUBMISSION
• Mems creation is the part of social media
optimization. We will give breiaf information
about our brand(Image).

34. RSS FEED SUBMISSIONS
• Rss nSubmissions act like directory
submissions. If our web site with out Rss feed
we have to create online and upload in the
site and then submit to get effective results.

35. PDF SUBMISSIONS
• PDF SUBMISSIONS helpful to get nmore traffic
to our website.

36. PPT SUBMISSIONS
• PPT submissions act as same as pdf
submissions.

37. SOCIAL MEDIA OPTIMIZATION
• Social media submissions also a part of social
media optimization. It will drive the traffic in
to our website.

38. SEM(SEARCH ENGINE MARKETING)
• SEM is an paid ad campaigns, we can create
campaigns for our brand and focus on our
main keywords to get instant leads.

39. CPC(COST PER CLIC)/PPC(PAY PER
CLICK)
• Cpc is an most important thing in SEM.
• If user will click on our add Search engine will
deduct money from our daily budget as well.

40. CPM(COST PER MILLION CLICKS)
• CPM is use to get our brand averness in the
market place.
• Search engine will charge us when we get
million clicks for our brand.

41. ROI(RETURN ON INVESTMENT)
• ROI is the ratio of your net profit to your costs.
It's typically the most important measurement
for an advertiser because it's based on your
specific advertising goals and shows the real
effect your advertising efforts have on your
business. The exact method you use to
calculate ROI depends upon the goals of your
campaign.
• ROI= (Profit – Cost) / Cost

42. SOCIAL MEDIA OPTIMIZATION
• Social media optimization will help us to get
more business, and it will drive more traffic to
our web site.
• We can focus on social media sites like fb,
linkedin, twitter, instagram, Pintrest, tumblr,
Google+ etc., to get traffic to our website.

43. SOCIAL MEDIA MARKETING
• Social media marketing is as same as SEM. It
will give effective results for our business.