Slides from my session on Chapter four of the NTEN book "Managing technology to Meet Your Mission". This is advise on how to frame IT planning in an organization and strategies for tight-resourced orgs to make creative investments and get the most out of them.
7. Example: Supporting Criteria Strategy Area Objectives Measures Targets Initiatives Increase constituent awareness of our accomplish-ments by distributing a monthly email newsletter Consti-tuents Increase mission awareness Increase donations Improve communi-cation eCRM analytics Donations increases 5% increase in new prospects 7% increase in donations Start monthly newsletter Add member- ship to web site Publicize in NP Times