More Related Content
Similar to Chapter Vii Crm
Similar to Chapter Vii Crm (20)
Chapter Vii Crm
- 2. Maintaining a Customer Focus : Study, understand, develop, design and implement IT with customer focus Requirements driven Product Selection : Cost cutting possibility, reduced process times, to enhance employee efficiency, Increase customer satisfaction, to meet regulatory requirements, to improve service Quality. Short listing prospective CRM vendors : Vendor expertise Technical functionality Implementation support Pricing Maintenance