My assignment for GST5083

1. PRESENTATION GROUP 4:
ANIES FARHANA BINTI ZAINOL (P13D003F)
ENDANG KUSMA MOHAMED KHAM (P13D117P)
ZAIRI BINYUSOF (P14D403P)
CUSTOMER RELATIONSHIP
MANAGEMENT HEADSTO
THE CLOUD

2. INTRODUCTION
•System to forecast demand
•Reduce forecast planning time
•Demonstrate to use technology
•Reduce cost, increase sales & increase
customer satisfaction
•Touch point is method of interaction

3. CASE STUDY QUESTIONS
1) What types of companies are most likely to adopt cloud-
based CRM software services? Why? What companies might
not be well-suited for this type of software?
2) What are the advantages & disadvantages of using cloud-
based enterprise applications?
3) What management, organization and technology issues
should be addressed in deciding whether to use
conventional CRM system versus a cloud-based version?

4. Oracle is using their well establish-
ment position
Small, mid-size & lack the know-
how or financial resources
Eliminate maintenance &
administrative cost
Never OOS & worked perfectly
CASE STUDY QUESTION #1

5. Adv – attempt to merge info
– smaller companies has
more advantage
Disadv – cost a lot of money
– storage system might not
meet requirement
CASE STUDY QUESTION #2

6. CASE STUDY QUESTION #3
CRM – no guarantee
– provider might not exist in the
future
Cloud – combination
– info on the web
– call responses drops

7. BE CAREFUL OF
WHATYOU SAY
TOYOUR
CUSTOMERS 