1. THE ART OF MOBILE CREATIVE
CANDYSPACE

2. Mobile advertising:
What do US
consumers want?
Current location is a relatively
appealing way to be ad-targeted
because consumers perceive an
immediate benefit to seeing
relevant retail ads based on
where they are at a given time.
44% of total respondents would
want to be ad-targeted on their
mobile device based on their
current location. This counts as
providing a “service” to them.
Source: PWC Consumer Intelligence Series, February 2014

3. Dynamic creative featuring real-time product inventory

4. USING LOCATION TO CREATE FUN &
INTERESTING CREATIVE: DYNAMIC CREATIVE

5. With geo-aware
creative we
have the
opportunity to do
much more than
just tell you that
you’re near a
store.

6. Fun, dynamic creative based on your location & weather

7. Fun, dynamic creative based on your location & weather

8. LINKING DIGITAL SCREENS –
BRINGING THE MOBILE &
PHYSICAL WORLDS
TOGETHER IN SPECIFIC
LOCATIONS

9. In Summary
Geo and data targeting can be used to make creative which appeals to
both our rational and emotional sides
It is increasingly possible to serve creative which is personalized at scale
both through static and rich media
Dynamic creative optimization (DCO) is helping to bring programmatic to
creative ad units
As digital screens continue to become more prevalent in multiple locations,
the opportunities to link screens will become more important

10. THANK YOU

11. {
The *Art Of Location-
based Mobile Ad Creative
*And yes, there is some science involved