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Pragmatic Innovation
- 23. Innovative?!
- 24. Maybe…A Bit!
- 25. Tri City Moms Site! ! Target: ! $65,000/yr @10% margin ! ! Actual: ! $34,000, broke even, kind of! ! Want More?! Diana Meredith! dmeredith@timesnews.net 423-246-8121 ext. 484 !
- 26. Advantage Program! ! Target: ! $225,000 in contracts ! ! Actual: ! $324,000 in contracts! ! Want More?! Justin Wilcox! jwilcox@johnsoncitypress.com! 423-722-0501!
- 27. GoTRI Magazine! ! Target: ! $200,000/yr in contracts @ 35%! ! Actual: ! $150,000 @ 20%! ! Want More?! Justin Wilcox! jwilcox@johnsoncitypress.com! 423-722-0501!
- 28. East of the City Magazine! ! Target: ! $120,000 first year @ 25%! ! Actual: ! $100,000+ @ 20% before 1st edition! ! Want More?! Jesse Lindsey, ! jlindsey@lebanonpublishing.com ! 615-444-3952 Ext. 12!
- 29. Sunday Stories! “Native” Goes Print! ! Target: ! 1] Penetration 50% key zips! 2] $60,000/yr extra in print! ! Actual: ! $300,000/yr & Penetration Met! ! Want More?! George Coleman gcoleman@timesnews.net! 423-392-1393!
- 30. UGC in Print! All Reader-Generated Editions! ! Target: ! Widen our reach in non-paying print & engage new-to-us SMB contracts! ! Actual: ! 6 contracts @ Sept 1 launch! ! Want More?! Andrew Prutsok! andrewprutsok@norwalkreflector.com! 419.668.2432!
- 31. Consignment Stores! ! Target: ! $10-15,000/month @ 30%! ! Actual: ! Closed both after operating at losses! ! Want More?! Really? No one wants to talk about it.!
- 32. Facebook Likes! Group-wide contest between newsrooms, sharing strategies! ! Target: ! 10% increase in “Likes”! ! Actual: ! 20% bump & 20% increase in referrals! ! Want More?! Eric Janssen! ericjanssen@sanduskynewspapers.com 901-212-3597!
- 33. Player of the Week! Using Texting! ! Target: ! $4,000/season! ! Actual: ! $2-3,000 avg. Never made money! ! Want More?! Patrick O’Brien! patrickobrien@sanduskynewspapers.com! Office: #419-609-5846!
- 34. EZ Business Directory! Local.com! ! Target: ! A few hundred $$ & Audience! ! Actual: ! $2,000 after seven months & 40-60,000 views monthly! ! Want More?! Eric Janssen! ericjanssen@sanduskynewspapers.com 901-212-3597!
- 35. Par 3 Shoot Out! Local Online “Game”! ! Target: ! $6,000/year! ! Actual: ! $9,500 first two times + 500 registered users! ! Want More?! Patrick O’Brien! patrickobrien@sanduskynewspapers.com! 419-609-5846!
- 36. Sponsor Blocks! Sponsorship follows content type across platforms! ! Target: ! Find $250,000/yr & new accounts! ! Actual: ! 29 Sponsors & $247,543/yr! ! Want More?! Tim Parkison! timparkison@tandemnetwork.com 419-625-5500!
- 37. Online Documentary! Dedicated two visual journalists to create six 20-minute segments on Utah public education! ! Target: ! 50,000 unique views! ! Actual: ! 2,895! ! Want More?! Ben Zack! bzack@standard.net! 801.625.4291!
- 38. Norwalk Viral! Harvesting “Local” Social ! ! Target: ! Soft goal to “increase” digital engagement! ! Actual: ! Daily posts received 1-3,000 views! ! Want More?! Andrew Prutsok! andrewprutsok@norwalkreflector.com! 419.668.2432!
- 39. News Now! Web postings evolve to become the “print” story! ! Target: ! Double the number of news posts to core website! ! Actual: ! 58 % increase in posts; 34 % jump in uniques! ! Want More?! Matt Westerhold! mattwesterhold@sanduskyregister.com!
- 40. Want more details?! ! Call the people who work for a living listed on the slides.! ! Just want to talk?! ! Doug Phares! President/COO ! dougphares@sanduskynewspapers.com!
- 42. J PROBLEM TO BE SOLVED Rural Broadband to Homes High Infrastructure Costs High Costs to Consumers SCI invested $
- 43. J WHAT WE LEARNED or AFFIRMED “Bullets before cannonballs” Tranche against milestones Fail Faster Collateralize, if you can Memorialize Failures Find the next problem to solve
- 50. LOCAL CONTENT, LOCAL DEALS
- 51. EXAMPLES OF PAID ADVERTISERS Restaurants Seasonal Events Real Estate Financial Auto Health Home Improvement Political Home Services Entertainment
- 52. Editorial Staff: “IT’S THE EASIEST SYSTEM WE HAVE.” Live Demo