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So you think you can blog… Yet when you produce content, it fails to
deliver any kind of meaningful results. Your blogging...
Lina Arseneault @CafeLina
Presented by:
Click this button to tweet
the information on a slide.
 Learn how to blog like a pro in a mobile
and social world.
Source: Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers via Orbit Media Studios
 Learn how to blog like a pro in a mobile
and social world.
1. Blog Thesis • “This blog is about …”
2. Identify 3-5 objectives • What do you want to accomplish?
3. Audience • “This b...
9. What are the CTAs
Primary and Secondary
• Follow us, contact us, view / share / download
our whitepaper, register for a...
• The FCC received a complaint from an
individual who had attended a function at
the Gaylord Opryland.
• The complainant a...
1. FCC issues
an order and
consent decree
http://transition.fcc.gov/Daily_Releases/Daily_Busines
s/2014/db1003/DA-14-1444A...
1. FCC issues
an order and
consent decree
2. “Marriott fined
$600,000 by FCC
for blocking
guests’ Wi-Fi” via
CNN
http://ed...
Friday, October 3rd 2014
1. FCC issues an order
and consent decree
2. “Marriott fined
$600,000 by FCC for
blocking guests’...
1. Blog Thesis  “This blog sheds light on the FCC’s decision
regarding Wi-Fi containment at Marriott.”
2. Identify 3-5 ob...
7. References • WIPS video from Wireless Field Day 6
• https://www.youtube.com/watch?v=SHt193xgRz0
• The WIPS Detective bl...
https://www.slideshare.net/airtight/marrio
tt-fined-600-k-by-fcc-for-blocking-guests-
wi-fi
http://blog.mojonetworks.com/f...
https://www.slideshare.net/airtight/marriott-fined-600-k-by-fcc-for-blocking-guests-wi-fi
https://www.slideshare.net/airtight/marriott-fined-600-k-by-fcc-for-blocking-guests-wi-fi
The top three goals for SMB social media
marketing programs are
brand awareness (74%),
website traffic (53%), and
lead gen...
How to blog like a pro in a mobile
and social world.
This blog offers guidance on how to structure
your approach to bloggi...
Other Resources
If you require tips on how to structure a blog post, you can find
them here
What is a Blog Post? – The Per...
 Learn how to blog like a pro in a mobile
and social world.
CaféLina: https://cafelina.me/
Email: lina@cafelina.me
LinkedIn: www.linkedin.com/in/linaarseneault
Slideshare: http://www...
For the build of this SlideShare, CaféLina sourced images from the following 123rf.com contributors:
https://www.123rf.com...
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
How to Blog Like a Pro in a Mobile and Social World
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How to Blog Like a Pro in a Mobile and Social World

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15 things for you to consider before you publish your next blog.

This SlideShare is the companion to the blog "How to Blog Like a Pro in a Mobile and Social World" https://cafelina.me/2017/10/26/blog-like-a-pro/ . Together they offer guidance on how to structure your approach to blogging.

So you think you can blog… Yet when you produce content, it fails to deliver any kind of meaningful results. Your blogging efforts are floundering. You’re staring at a blank screen not knowing where or how to start. Wasn’t this supposed to be easy?

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How to Blog Like a Pro in a Mobile and Social World

  1. 1. So you think you can blog… Yet when you produce content, it fails to deliver any kind of meaningful results. Your blogging efforts are floundering. You’re staring at a blank screen not knowing where or how to start. Wasn’t this supposed to be easy? This SlideShare is the companion to the blog by the same name https://cafelina.me/2017/11/25/blog-like-a-pro/. Together they offer guidance on how to structure your approach to blogging. While it is complimentary, this differs from “how to structure a blog post”. What I’ve created and refined is a sort of templatized checklist that helps focus the work effort. I use the template checklist to develop draft ideas which I then plot into an editorial calendar. It can be challenging to complete the template in one sitting. However, I find it pays to take the time to document, refine and return until I have a solid bone structure that will form the basis for the information, compelling resources and creative. Once completed and as appropriate, the template also serves as the vehicle to socialize with other coworkers. If you hit at least the majority of the items in the template, you should be on your way to producing more compelling content. The key to the approach is to… work your way through the checklist before you start writing the blog. How to Blog Like a Pro in a Mobile and Social World
  2. 2. Lina Arseneault @CafeLina Presented by:
  3. 3. Click this button to tweet the information on a slide.
  4. 4.  Learn how to blog like a pro in a mobile and social world.
  5. 5. Source: Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers via Orbit Media Studios
  6. 6.  Learn how to blog like a pro in a mobile and social world.
  7. 7. 1. Blog Thesis • “This blog is about …” 2. Identify 3-5 objectives • What do you want to accomplish? 3. Audience • “This blog is targeted at …” 4. Roles & Responsibilities • Who will be the published author? • Is the writer someone other than the author? • Who is on the review team? • “The approval chain for the blog includes …” 5. Target Publication Date • Hard date (event), soft date (thought leadership), or crisis (yikes!)? • Are their dependencies? 6. Is this blog associated with an industry event or incident? • Name, context, #tag, URLs 7. Outline reference materials that bolsters the blog. • Research, articles, blogs, videos, quotes, tweets, infographics, screenshots, images, etc. • Is the blog dependent on asset completion? 8. Social tags • Are there existing social tags or keywords for this topic? • Are you proposing others?
  8. 8. 9. What are the CTAs Primary and Secondary • Follow us, contact us, view / share / download our whitepaper, register for a webinar, listen to our podcast, schedule a demo, buy now! etc. • Can you track and measure each CTA? 10. Image Creative • 1 or more images used as blog header and across social channels. 11. New Companion Asset? • Readers feast on more than words. Think eye candy. 12. Blog Title • Do this last, once the blog is complete. • *** Use a headline analyzer. *** 13. Promotion Strategy • Do you have a plan to communicate with key external influencers and internal advocates? • Can the content reach be extended? • Is this worthy of media placement / exclusive? • Social media copy and cadence 14. Engagement Comment moderation across all channels • Do responses require approval before posting? • Where will responses be posted? Directly in channel or as a redirect to a central response? 15. Tracking and Insights • What do the metrics tell you? • Can you do better? • Is there a follow-up?
  9. 9. • The FCC received a complaint from an individual who had attended a function at the Gaylord Opryland. • The complainant alleged that the Gaylord Opryland was “jamming mobile hotspots so that you can’t use them in the convention space.” In March 2013 …
  10. 10. 1. FCC issues an order and consent decree http://transition.fcc.gov/Daily_Releases/Daily_Busines s/2014/db1003/DA-14-1444A1.pdf Friday, October 3rd 2014
  11. 11. 1. FCC issues an order and consent decree 2. “Marriott fined $600,000 by FCC for blocking guests’ Wi-Fi” via CNN http://edition.cnn.com/2014/10/03/travel/marriott- fcc-wi-fi-fine/ Friday, October 3rd 2014
  12. 12. Friday, October 3rd 2014 1. FCC issues an order and consent decree 2. “Marriott fined $600,000 by FCC for blocking guests’ Wi-Fi” via CNN 3. Experts are vocal on Twitter
  13. 13. 1. Blog Thesis  “This blog sheds light on the FCC’s decision regarding Wi-Fi containment at Marriott.” 2. Identify 3-5 objectives • Position Hemant Chaskar as subject matter expert in this area. • Position the company as a security thought leader. • Engagement: Generate dialog / comments on blog and social platforms. • Showcase Hemant’s blog portfolio. • Increase Twitter and SlideShare social actions. 3. Target Audience • Hospitality Segment: Technical and Business Decision Makers, Wi-Fi Industry Experts, Technical Trade Press 4. Roles & Responsibilities • Author: Hemant Chaskar • Reviewers: Hemant Chaskar, Lina Arseneault, legal • Final approval: executive team 5. Target Publication Date • Saturday October 4th 2014 (be first to publish thought leadership on this topic) 6. Is this blog associated with an industry event or incident? • Reaction to Marriott’s position, confirm that we are not the vendor • #Marriott #FCC
  14. 14. 7. References • WIPS video from Wireless Field Day 6 • https://www.youtube.com/watch?v=SHt193xgRz0 • The WIPS Detective blog series by Hemant • http://blog.mojonetworks.com/the-wips-detective/ • FCC-Marriott WiFi Blocking Fine Opens Pandora’s Box | By Lee Badman via InformationWeek • http://www.networkcomputing.com/wireless-infrastructure/fcc- marriott-wifi-blocking-fine-opens-pandoras-box/a/d-id/1316449 8. Social Tags • #WiFi #MarrioTT #FCC 9. What are the CTAs Primary and Secondary • Subscribe to our blog. Contact us. • Increase blog and web traffic. • Increase social followers. 10. Image Creative • Atom image with Wi-Fi and many other components 11. New Companion Asset • Visual summary tracking articles and opinions. • Both SlideShare and blog can be cross-promoted. 12. Blog Title • Understanding FCC decision regarding Wi-Fi containment at Marriott 13. Engagement • Blog, Twitter, LinkedIn, SlideShare, Newsletter 14. Tracking and Insights • Substantial blog and web traffic spikes. • Social Follow, SlideShare views, likes, embed • Timing is everything!
  15. 15. https://www.slideshare.net/airtight/marrio tt-fined-600-k-by-fcc-for-blocking-guests- wi-fi http://blog.mojonetworks.com/fcc-wi- fi-rogue-containment/ 2 Complementary Assets
  16. 16. https://www.slideshare.net/airtight/marriott-fined-600-k-by-fcc-for-blocking-guests-wi-fi
  17. 17. https://www.slideshare.net/airtight/marriott-fined-600-k-by-fcc-for-blocking-guests-wi-fi
  18. 18. The top three goals for SMB social media marketing programs are brand awareness (74%), website traffic (53%), and lead generation (41%). (Source Simply Measured)
  19. 19. How to blog like a pro in a mobile and social world. This blog offers guidance on how to structure your approach to blogging through a templatized checklist that helps focus the work effort. Read on and learn how to blog like a pro so that you can start capitalizing on the social media era.
  20. 20. Other Resources If you require tips on how to structure a blog post, you can find them here What is a Blog Post? – The Perfect Structure [blog post includes a visual template] via FirstSiteGuide Adopt the winning perspective, think like a customer [blog post includes a visual SlideShare] via cafelina blog Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers via Orbit Media Studios
  21. 21.  Learn how to blog like a pro in a mobile and social world.
  22. 22. CaféLina: https://cafelina.me/ Email: lina@cafelina.me LinkedIn: www.linkedin.com/in/linaarseneault Slideshare: http://www.slideshare.net/Lina_Arseneault Twitter: @LinaArseneault
  23. 23. For the build of this SlideShare, CaféLina sourced images from the following 123rf.com contributors: https://www.123rf.com/profile_rawpixel https://www.123rf.com/profile_vnn83 https://www.123rf.com/profile_kae4yuki https://www.123rf.com/profile_edwardolive https://www.123rf.com/profile_wavebreakmediamicro https://www.123rf.com/profile_tatabrada https://www.123rf.com/profile_antonprado https://www.123rf.com/profile_jahmaica https://www.123rf.com/profile_panama7 https://www.123rf.com/profile_ca2hill https://www.123rf.com/profile_yarruta https://www.123rf.com/profile_dancelav https://www.123rf.com/profile_ducksmallfoto https://www.123rf.com/profile_nosua https://www.123rf.com/profile_hkeita https://www.123rf.com/profile_jamesteohart https://www.123rf.com/profile_karandaev https://www.123rf.com/profile_almagami https://www.123rf.com/profile_furtseff https://www.123rf.com/profile_stokkete https://www.123rf.com/profile_enotmaks https://www.123rf.com/profile_mexrix https://www.123rf.com/profile_vnn83 https://www.123rf.com/profile_sashkin7 https://www.123rf.com/profile_mnsanthoshkumar https://www.123rf.com/profile_naumoid How to Blog Like a Pro in a Mobile and Social World

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