1. Organizational Study at
Traco Cable Company Limited
BY
DENNY KOSHY

2. Objectives of the Study
To know the objectives and aims of the company
To know the various policies adopted by the company for the improvement of the company
To ascertain whether the company is in profit or loss
To know about the activities of the company
To understand the functions of different departments of the company
To know the duties and responsibilities of the different officials in the company
To know more about the products of the company
To know about the customer relationship of the company
To ensure whether company provides any benefit for the society
To do SWOT analysis of the company

3. Research Methodology
Primary data
Primary data was collected by conducting discussions with the company
officials and other staff in the office as well as factory.
Secondary data
Secondary data was collected from published materials like journals
periodicals etc.
Period of the study
The study is conducted for a period of 30 days, from 2nd may 2015 to 31st may
2015.

4. Organizational chart
UNIT HEAD
SENIOR MANAGER
MANAGER
PRODUCTION
MANAGER
P&A
MANAGER
FINANCE
MANAGER
Q&A
MANAGER
M&DESP
MANAGER
PURCHACE
MANAGER
STORES

5. Department profile
Production department
Personal and administrative department
Finance department.
Quality assurance department
Marketing and dispatch department
Purchase department
Stores department

6. Production department
Manager in Production
and Maintenance
Assistant Manager
Engineer
Charge in hands
Machine Operator

7. Personal and administrative department
Manager
Officer
Senior assistant
Office assistant
General clerk or
Office clerk

8. Finance department.
Finance manager
Senior assistant
Junior assistant
General clerk
Clerk

9. Quality assurance department
Manager
Charge hand
Senior testing inspector
Assistant testing
Skilled operator
Semi-skilled worker

10. Marketing and dispatch department
Manager
Senior assistant
Office assistant
General clerk
Skilled grade 1

11. Purchase department
Manager
(production and maintenance)
Charge hand
Machine operator

12. Stores department
Manager
Store keeper
Grade 1 clerk
Grade2 clerk
Skilled
Semi-skilled
Unskilled

13. SWOT ANALYSIS
Strengths
◦ Company has a diverse range of products
◦ Company enjoys Good customer satisfaction
◦ Team work and co-operation of workers and management staff
◦ Frequent demand for company's product in the market
◦ Quality Product (ISO 9001 Certification)
◦ Environmental Certification (ISO 14001)
◦ Technical knowhow of staff
◦ Government support/job security
◦ Pollution free products
◦ Logistically located land with adequate space expansion operations
◦ The company’s experiences of 5 decades in the industry, its location advantages

14. Weakness
Frequent power failure
Poor recreational facilities
There is lot of formalities for implementing minor decisions
Shortage of working capital
Low market share due to lack of market penetration technique
Lack of optimum capacity utilization
Lack of research and development
Lack of career development as for junior staff and concerned
Certain machines and technology used are either obsolete or outdated

15. Opportunity
◦The company has undertaken expansion and
modernization projects which would double the overall
production capacity for power conductors
◦Demand for bare conductors is infinite
◦Company plan to produce Railway Signaling cables so in
the near future railway will became their client.
◦The aim of the company is to meet global standards. This
provides the opportunity to create world-class products.
◦Unless wireless communication power needs medium
transmission

16. Threats
Emergence of private companies with cost effective and quality
products
Due to emergence of mobile phones there is a drop in demand for
JFTC cables.
Changes in technology
Cost of raw materials
High dependence on KSEB for orders and lack of modern marketing
techniques
Highly organized professional groups in marketing and their targets.

17. Findings
Company monopoly market in ACSR cable and signaling cable.
Company is concentrating on quality and therefore their product has 100% quality.
Customer satisfaction regarding the Traco Cables products is good.
Safety measures are taken and each employee is well equipped.
Employees both in the rank and under ranked are decently paid.
Company is one of the two manufactures of Telephone Cables in India and the only one in the
whole of South India.
Company first perceived the opportunity of producing Jelly Filled Telephone cables.
Company is the major supplier to the Kerala State Electricity Board (KSEB).
Company have received the certificates of ISO and BIS for its high quality products.

18. Suggestions
Company can take initiative for exporting to other countries.
Quality of the product should be maintained and improved.
Update itself according to new technologies in the market to maximize quality production.
New Sales promotion technique should be adopted thereby increase the sales.
More investments to be made in Research and development.
Company should utilize the railways to transport its materials.
Company should appoint more qualified employees so that new methods can be implemented
easily.
Power recreational facilities are to be improved.
Company should try to extend the market to other region also.

19. THANK YOU…..