2. About vkc……………………
“VKC group of companies are the leading footwear
manufacture especially in southern region of India.
Different product of the organisation
VKC Pride
VKC Trends
VKC Lite
VKC Junior
VKC Slipons
VKC Smartak
3. Objective of the study
1. To get to know about the organization and its functioning.
2. To get an exposure and experience to the business environment.
3. To understand and evaluate the functions and activities of various
departments.
4. To conduct a SWOT analysis of the organization.
5. To study the overall performance of the organization
6. To learn about the various aspects of the industry.
7. To understand different products and their position in the market
8. To understand the achievements and the objectives of the
organization.
9. To integrate practical experiences with theoretical concepts.
4. Research methodology
Primary Data: The primary data is collected by the way of Direct
Interview and observation method. This refers to the art of enquiring
the data from the respective person by way of face-to-face interview
and observing the process for collecting.
Secondary Data: The secondary data is collected by referring the
published brochures, financial statements of the company and
collecting data from internet. Secondary data are usually in the shape
of finished products. This data may be collected from publishes or
unpublished sources.
9. SRENGTHS
The company using modern technology in production.
The company always maintains good employer- employee
relationship
The company follow Made to Order system.
VKC Company follow Lead time purchase.
All the records are computerised.
10. WEAKNESS
Lack of space management in the production Centre.
Problem with Machines.
Non availability of raw materials in local markets.
11. OPPORTUNITIES
The company have wide scope for Geographical expansion.
Export market exploration and exploitation.
The company can retain the customers through quality and
variety of product.
12. THREATS
Chances of threat from agents and middleman
Entry of multinationals in domestic market.
Fast changing fashion trends among youth.
Threat of family owned business.
13. Findings…………………
1. Good management employee relationship
2. Good quality product with affordable price
3. Adequate production and supply
4. Continuous quality checking in every stages of production process
5. Separate supervisors for separate sections
6. Well sophisticated machines and technologies are used for production
7. Advertisements and marketing activities directly controlled by top management
8. Brand name
9 .Due to very good traditional background and experience of the company it has reputation among the
public
10. It was found out that the company provides effective training program
11. Company website is an effective tool to provide information about the product and services
12. Heavy growing competition from other company is effecting marketing
14. Suggestion……………..
1. The company should focus on attractive design for youth
2. More advertisement and publicity programs should be adopted
3. The company should give more attention to marketing field in order to face
competition
4. The company should give more attention to marketing field in order to face
competition
5. The company should increase the availability of VKC products in the market
6. New ideas and techniques should be taken to maintain brand loyalty of the VKC
product to customers
