1. ORGANISATION STUDY
Bombay Rayon Fashions Limited
Presented By,
Sheethal Maria J

2. INTRODUCTION
• Organisation:A consciously coordinated social unit composed
of two or more people that functions on a relatively
continuous basis to achieve a common goal or set of goals.
• This study in Bombay Rayons Fashion Limited, Doddaballapur
has a main role to make understand the Practices of various
departments in an organization and their importance as a
separate entity and as a whole to the achievement of the
organization goals.
• This helps to study the organizational activities in all
functional areas and relate this to theoretical knowledge
required.

6. OBJECTIVES
• To understand the practices of an organization by
relating to managerial theory.
• To look closely into the departmental strategies and
their functioning of an organization.
• To study the procedures and programs of the
company and study their effectiveness.
• To understand how the key business process are
carried out in organizations.
• To understand how information is used in
organization for decision making at various levels

7. SCOPE OF STUDY
• It aims at understanding the company’s
establishment, organization structure, departments,
production techniques, marketing strategies and the
advantages it is having over the competitors.
• An attempt is made to analyze the company’s
performance in comparison to the theoretical
aspects.
• It aims to understand the skills of the company in the
areas like technological advancement, competition in
management

8. PRODUCTS
• Fabric
• Apparel
• Trims
• Yarn

9. ORGANISATION STRUCTURE

10. HUMAN RESOURCE
DEPARTMENT
• Recruitment and selection
• WORKIN TIME – ATTENDANCE
• Welfare measures
• Induction
• Training and Development
• compensation package

11. FINANCE DEPARTMENT
• Financial Record Keeping & Reporting
• Purchasing
• Sales
• Expenses
• Payment-cash & bank
• Receipt

12. MARKETING DEPARTMENT
• Determination Of Requirements Related To The
Product.
• Review of requirements related to the product
• Confirmation to the customer
• Issues lot cards for production purpose
• Marketing department communicate the PPC through Initial
production order

13. PRODUCTION DEPARTMENT
• Raw materials are fabric, Dyes and chemicals and auxiliaries
• . Grey warehouse
• Pretreatment
• a. Singeing
• b. Desizing
• c. Scouring
• d. Mercerising
• e. Bleaching
• Dyeing and Printing
• Finishing

14. OTHER DEPARTMENTS
• PURCHASE DEPARTMENT
• Purchase department deals with the purchasing and storing of
materials and supplying the materials to the production
department according to their specification.
• QUALITY CONTROL
• Totality of characteristics of an entity that bear on its ability to
satisfy stated & implied needs.
• STORES DEPARTMENT
• It is a place where materials are received and stored.

15. SWOT ANALYSIS
• Flexibility in manufacture of garments as to
accommodate timely delivery.
• Large and growing domestic market
• Adequate raw material supplies
• Low labour cost and availability of skilled and
Technical labour force
• Excellence in fabric and garment designing.
STRENGTH

16. WEAKNESS
• Unstable market share.
• Relatively lower volume of production leading
to higher cost of production.
• Labour laws and policies lack reforms
• Infrastructure bottlenecks for handling large
volumes

17. • Continuous increase in demand
• The product of BRFL range to cater different
need of customer so it can utilize this
opportunity against competitor’s threat.
• Shift in domestic market towards readymade
garments, and domestic textile consumption
increasing with growing disposable incomes.
• OPPORTUNITIES

18. THREATS
• Survival of the fittest-in terms of quality, size,
delivery and cost
• Pricing pressures
• Stiff competition from other Asian countries
• Increase in regional trade could reduce share of
markets opened for India.
• Unexpected price fluctuation and the variation in
currency exchange.
• Heavy Competitions in the local markets.

19. FINDINGS
• It is observed that the organization hierarchy is
professional.
• The employees of the each department are well-
versed or experienced with their activities and
responsibilities.
• It is observed that large number of employees is
under stress in view to increase the productivity.
• Lack of proper advertisement
• increasing organization effect like absenteeism,
poor industrial relation etc.

20. SUGGESTIONS
• BRFL should give more advertisement in medias’ like T.V and
News paper to effectively by considering the type of
programme and the time of airing an ad in TV and company
should also explore the ad giving in magazine to improve its
marketing position in the market.
• It is an essential for employees to design their own strategy
and it is equally important for organization to develop
programs that will help to reduce organization effect like
absenteeism, poor industrial relation etc.
• Meditation is also a strategy where it keeps employees mind
away from stress factors and hence it will reduce behavioral
effects.

21. • It suggested redesigning the job as to use the
maximum potential of the employee with an
emphasis on employee involvement in such
redesigning.
• It is better for the employees to make some physical
exercise like walking, jogging, swimming or playing
games helps the employees to overcome from stress.
• It would be better for the organization to make
counseling to employees in the matters like career
planning, helping them in identifying their strengths
and weakness help them to better to cope with
stress.

22. CONCLUSION
• BRFL is an established organization.
• All the workers in the organization are ground proud of the
fact that. they are serving the number one company in the
world of garments production.
• The main strength of the company is the manpower and the
positive image which they have towards the company.
• The company believes that “Productivity of an organization
depends upon the people who work in the unit.
• This study mainly focuses on the importance of work
environment and its significances in the development of an
organization and some important aspects to the organization
to maintain better work environment in an organization.