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1. Analysis of CD cover
As the sigma song ‘nobody to love’ is a single and isn’t in an actual album I had to
use the songs single cover. Sigma are a drum and bass duo consisting of Cameron
Edwards and Joe Lenzi. The word sigma means a mathematical sum/ a Greek letter
in the alphabet. The font is best described as a digital looking font this could link in
with the fact that they’re a drum and bass duo that is quite a technical genre as
technical equipment is used to make their music. The dominant image is of two girls
running into the waves on a beach this suggests that this song is summery, happy
and about having a good time. The image is also out of part of the video so it makes
a direct link to the video itself. Dominant colours include bright blues and white
which connote liveliness and summer. The CD is signed to the record labels; All
Around the World, Breakbeat Kaos, 3beat and Hospital. They are all drum and bass
record labels which connotes the genre of this song. The duo fits in with the genre of
drum and bass and this is signified by the techno font on the front of the single cover
and the fact that the image is summery as I have noticed many drum and bass
videos are summery settings and about summer vibes. Attitudes and values of this
genre are pretty much the same as the following rudimental and sub focus as the
genre is quite summer based and mainly about happy vibes, dancing/partying and
loud music. The target audience again is for young adults, who are interested in the
genre of drum and bass and are about having a good time. The cover is appealing to
the target audience as it has bright happy colours and 2 characters clearly looking
like they’re having fun in the sun.