Liam Keller is constantly busy with school and work, and has a modern and sleek fashion style. He prefers clean and intuitive interfaces. The product is an app or website for a clothing company that offers modern and customizable styles well-suited for busy college students. The customer experience map outlines the process of encountering the product online through app stores or ads, considering it through word of mouth and research, then using features like selections, filters, and cart to make a purchase for delivery, with opportunities for reviews and feedback afterwards.

1. Liam Keller Professor Klinkowstein
FA 102B Social Media & Web Design
User/Customer Experience Map

2. Liam Keller Professor Klinkowstein
● Constantly busy
● School/work oriented
● On the run
● Modern
● Sleek/versatile fashion
User/Customer Experience Map
Persona Description

3. Liam Keller Professor Klinkowstein
● Clean/minimalist
● Intuitive interface
● Modern/new styles
● Versatile/customizable clothing items
● Geared toward busy college students
User/Customer Experience Map
About the Product

4. Liam Keller Professor Klinkowstein
● App store/Google Play store
● Physical Ads
● Payment
● Product Delivery
● Reviews/recommendations
User/Customer Experience Map
Encountering the Product On-Line, channels and touchpoints

5. Liam Keller Professor Klinkowstein
● Word of Mouth
● Social Media
● Advertising
● Sponsorships
● Research
User/Customer Experience Map
Consideration Phase

6. Liam Keller Professor Klinkowstein
● Download
● Selection process
● Sections
● Filters
● Cart
● Review Order
User/Customer Experience Map
Use Phase

7. Liam Keller Professor Klinkowstein
● Email Receipt
● Product Shipment
● Product Delivery
● Review/Feedback
● Spread word
User/Customer Experience Map
Post-use Phase

8. Liam Keller Professor Klinkowstein