Liam Keller is constantly busy with school and work, and has a modern and sleek fashion style. He prefers clean and intuitive interfaces. The product is an app or website for a clothing company that offers modern and customizable styles well-suited for busy college students. The customer experience map outlines the process of encountering the product online through app stores or ads, considering it through word of mouth and research, then using features like selections, filters, and cart to make a purchase for delivery, with opportunities for reviews and feedback afterwards.