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Liam Keller Professor Klinkowstein
FA 102B Social Media & Web Design
User/Customer Experience Map
Liam Keller Professor Klinkowstein
● Constantly busy
● School/work oriented
● On the run
● Modern
● Sleek/versatile fashion
User/Customer Experience Map
Persona Description
Liam Keller Professor Klinkowstein
● Clean/minimalist
● Intuitive interface
● Modern/new styles
● Versatile/customizable clothing items
● Geared toward busy college students
User/Customer Experience Map
About the Product
Liam Keller Professor Klinkowstein
● App store/Google Play store
● Physical Ads
● Payment
● Product Delivery
● Reviews/recommendations
User/Customer Experience Map
Encountering the Product On-Line, channels and touchpoints
Liam Keller Professor Klinkowstein
● Word of Mouth
● Social Media
● Advertising
● Sponsorships
● Research
User/Customer Experience Map
Consideration Phase
Liam Keller Professor Klinkowstein
● Download
● Selection process
● Sections
● Filters
● Cart
● Review Order
User/Customer Experience Map
Use Phase
Liam Keller Professor Klinkowstein
● Email Receipt
● Product Shipment
● Product Delivery
● Review/Feedback
● Spread word
User/Customer Experience Map
Post-use Phase
Liam Keller Professor Klinkowstein

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User/Customer Experience Map - Ideas

  • 1. Liam Keller Professor Klinkowstein FA 102B Social Media & Web Design User/Customer Experience Map
  • 2. Liam Keller Professor Klinkowstein ● Constantly busy ● School/work oriented ● On the run ● Modern ● Sleek/versatile fashion User/Customer Experience Map Persona Description
  • 3. Liam Keller Professor Klinkowstein ● Clean/minimalist ● Intuitive interface ● Modern/new styles ● Versatile/customizable clothing items ● Geared toward busy college students User/Customer Experience Map About the Product
  • 4. Liam Keller Professor Klinkowstein ● App store/Google Play store ● Physical Ads ● Payment ● Product Delivery ● Reviews/recommendations User/Customer Experience Map Encountering the Product On-Line, channels and touchpoints
  • 5. Liam Keller Professor Klinkowstein ● Word of Mouth ● Social Media ● Advertising ● Sponsorships ● Research User/Customer Experience Map Consideration Phase
  • 6. Liam Keller Professor Klinkowstein ● Download ● Selection process ● Sections ● Filters ● Cart ● Review Order User/Customer Experience Map Use Phase
  • 7. Liam Keller Professor Klinkowstein ● Email Receipt ● Product Shipment ● Product Delivery ● Review/Feedback ● Spread word User/Customer Experience Map Post-use Phase
  • 8. Liam Keller Professor Klinkowstein