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ASOS
Qingrui Li
DISCOVERING FASHION ONLINE
All ABOUT ASOS
• AS0S – As Seen On Screen
• British online fashion and beauty store
• Founded in June 3rd
• 850 Brands
• 12.4 million customers
• 7.7 million international active customers
• Ship to over 200 countries worldwide
• Offering free Standard Delivery to all of them
when you spend over a certain amount!
Social Media
Marketing
• Facebook
• Twitter
• Instagram
• YouTube
• Printerest
● Update
● Color
● Posts contents
Mobile App
Online Advertising
Commercial?
Basicly 0
Search Engine Optimization
● Keywords: “clothing”, “Bomber Jackets”
● Google- People Also Search For
• https://en.wikipedia.org/wiki/ASOS.com
• http://asos-us.custhelp.com/app/answers/detail/a_id/150/~/which-
countries-do-you-deliver-to-internationally%3F
• https://www.asosplc.com/investors/2016-in-review/kpis
• https://www.youtube.com/user/asosfashion?sub_confirmation=1&feature=i
v&src_vid=Hb3i8PPO14U&annotation_id=annotation_2319612185
• https://www.instagram.com/asos/
• https://www.facebook.com/asos.us
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ASOS