2. What is Topshop?
The British fashion retailer is known for everything chic and street. The
popular brand appeals to women between the ages of 18-30. Topshop
has around 500 stores across 37 countries.
3. Big Idea
• Brand Awareness
• Increase online traffic
• Increase online sales
• Encourage customers to engage
in community outreach with use
of our hashtag #BETIMELESS
4. #BETIMELESS
Many people view Topshop as a company that create timeless pieces of
fashion. We would also like to use the brand to encourage our target
market to give back to their community. The company’s many
charitable events shows that an act of kindness is something that is
always appreciated and it never grows old. To engage the target
audience with the company, we will the hashtag #BETIMELESS on
various social accounts such as Twitter, Facebook, and Instagram.
5. Tools and Tactics
SEO
Focus Keywords/Meta Keywords:
• Topshop
• Fashion
• Streetwear
• #BETIMELESS
Inbound Marketing
• Use a personal blog to reach
6. Advertising
Topshop USA Fall Fashion
http://us.topshop.com/en/tsus/category/new-in-this-week-2169940
See New Fall Must Haves
Today Only-20% Off Entire Purchase!
This ad is $50/day with 96K+ impressions and 503+ clicks.
Topshop + Fall Must Haves
http://us.topshop.com/en/tsus/categ
Fall for All- Exclusive Streetwear
Scarf/Glove Sets-20% Off! Ends11/15
This ad is $75/day with 72K+impressions and 573+ clicks.
Topshop for Women
http://us.topshop.com/en/tsus/categ
Fall coats-boots-hats-tops-pants
See What's New In This Week!
This ad is $100/day with 90K+ impressions and 756+ clicks.
