Models of communication are simplified representations of the process of communication. Most models try to describe both verbal and non-verbal communication and often understand it as an exchange of messages.
3. Standard Model of Communication
01. Linear Model
02. Interactive Model
03. Transactional Model
4. 01. Linear Model
● One way communication.
● Sender sends the message and the
receiver only receives.
● No feedback.
● Concept of noise.
5.
6. PROS
● Communication is not
continuous.
● No feedback.
● No way to know if
communication is effective.
● More prominent.
● Good for audience
persuasion and
propaganda setting.
● Intentional results.
CONS
7. Different Models that Follow Linear
Model of Communication
ARISTOTLE’S MODEL
LASWELL’S MODEL
BERLO’S MODEL
SHANNON-WEAVER MODEL
8. ARISTOTLE’S MODEL
● OLDEST COMMUNICATION MODEL
● SPEAKER CENTERED MODEL
● USED FOR PUBLIC SPEAKING AND
PROPAGANDA
9. ● Known as action model and used to analyze mass communication.
● Used as an analysis tool for evaluating the communication process and components.
● Describes which channel is used to convey messages, to whom the message is aim at, and
what effects the message has.
10. BERLO’S MODEL
● The source, message, channel,
and receiver are influenced by
different factors.
11. ● Known as “Mother of all communication models”
● Developed to improve technical communication in radio and
television.
12. 02. INTERACTIVE MODEL
● Known as convergence model.
● Two way communication.
● Used for new media like the internet.
● There is feedback.
● Interactive but not simultaneous.
● Concept of field of experience.
13.
14. PROS
● Slower feedback/delayed.
● Sender and receiver might
not know who the other
person is.
● There is a feedback
even in mass
communication.
● New communication
channels.
CONS
15. EXAMPLE OF INTERACTIVE MODEL
● PEOPLE’S FIELD OF EXPERIENCE AFFECTS THE
COMMUNICATION PROCESS.
● THE COMMONALITY OF EXPERIENCE TAKING
PLACE BETWEEN SENDER AND RECEIVER
ALLOWS THEM TO INTERACT.
16. 03. Transactional Model
● SENDER AND RECEVIER INTERCHANGE
ROLES.
● SIMULTANEOUS FEEDBACK.
● CONTEXT OF ENVIRONMENT AND NOISE.
17.
18. PROS
● More noise due to
communicators talking at the
same time.
● Simultaneous and
instant feedback.
● No discrimination
between sender and
receiver.
CONS
19. Different Models that Follow
Transactional Model of
Communication
BARLUND’S TRANSACTIONAL MODEL
HELICAL MODEL