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Behavioural Targeting By Yahoo! Groupa

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Michaela Goetze
Michaela Goetze

This is a homework for our master class

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Behavioral Targeting by Yahoo! ,[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Benefits for Yahoo! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits for our Customers ,[object Object],[object Object],[object Object],[object Object]
Behavioral Targeting versus Contextual Advertising ,[object Object],[object Object],[object Object],[object Object]
Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yahoo! Acquisitions YAHOO! Zimbra: open source email provider del.icio.us popular bookmarks eGroups.com email list Management website (now part of Yahoo! groups) MyBlogLog Blog/Pictures Flickr picture website oneSearch - Yahoo! Shopping- Yahoo! Autos- Yahoo! Real Estate - Yahoo! Travel Yahoo! Domains- Yahoo! Web Hosting- Yahoo! Merchant Solutions- Yahoo! Business Email

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Behavioural Targeting By Yahoo! Groupa

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Yahoo! Acquisitions YAHOO! Zimbra: open source email provider del.icio.us popular bookmarks eGroups.com email list Management website (now part of Yahoo! groups) MyBlogLog Blog/Pictures Flickr picture website oneSearch - Yahoo! Shopping- Yahoo! Autos- Yahoo! Real Estate - Yahoo! Travel Yahoo! Domains- Yahoo! Web Hosting- Yahoo! Merchant Solutions- Yahoo! Business Email