Build your business faster by leveraging the sight, sound and motion of video, the most persuasive ad format ever invented. Our targeting tools are so precise that you can show your ad to customers around your corner or to anyone around the world.

1. Video Advertising
Taking Your Marketing to the Next Level
Build your business faster by leveraging the sight, sound and
motion of video, the most persuasive ad format ever invented.
YouTube is the dominant platform for viewing videos today. Our
targeting tools are so precise that you can show your ad to
customers around your corner or to anyone around the world.
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2. Video Ad Targeting
Major Features and Capabilities
Target by geo, demo, language …
Select audiences to show your ad to based on who they are, where they live and
what language they speak.
• Demographic: Target by age, gender, parental status
• Geographic: Target by country, state, DMA, neighborhood or zip code
• Language: Target by the language preferences of their browser or YouTube
account
Target by audience and interests …
Show your ad to specific audiences based on their online activities and interests
• Interest Category: People whose past viewing behavior indicates interest in a
particular category of content
• Re-marketing: Viewers who have previously visited your site, your YouTube
Brand Channel or watched one of your YouTube videos
• Topics: Shoppers whose visits to other websites indicate they’re in the market for
particular goods or services, based on third-party data from sources like Visa
Target by content
Place your ad next to content likely to attract your target audience. Pick the content
by:
• Search terms or video content identified by keywords
• Single video or multiple videos that you select or that we select on your behalf
• Channels or groups of channels that you select or that we select on your behalf
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3. Frequently Asked
Questions
About Our Video Targeting Capabilities
How should I choose my targeting?
If you’ve defined your target audience for
any other advertising effort, you’ve probably
got your answer. Just pass those details along
to us and we’ll take it from there.
What are some of the most common
content targeting choices?
Pictured on this page are some of the most
common categories for targeting ads and for
consumers in finding video content.
Where does the targeting and
audience profile data come from?
We can access thousands of global audience
segments for targeting and audience
profiling. Data providers include ComScore,
Experian, Facebook, IBM Watson, IPSOS,
Kantar, Millward Brown, Nielsen and
Twitter.
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