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NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
IO2 – Einführung in die Pädagogik
fĂźr NGO-Mitarbeitern
Module 3 - Wege zur Weiterentwicklung
unternehmerischer Ideen
Erstellt von: EPEK
ERASMUS+ Programme – Strategic Partnership
Agreement No.
2018-1-DE02-KA204-005014
Teil 2: Was braucht eine unternehmerische Idee, um
erfolgreich zu sein?
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -2-
Überblick über Modul 2: Wege zur
Entwicklung unternehmerischer Ideen
Modul/Einheit Lernziele –
Der Lernende wird:
Indikativer Inhalt
Wege zur Entwicklung zur
Entwicklung
unternehmerischer Ideen
• Unternehmerische Kompetenzen
verstehen.
• Die Bedeutung von Kreativität verstehen.
• Die Bedeutung von Innovation bei der
GrĂźndung eines neuen Unternehmens
verstehen.
• In der Lage sein, innovative Tätigkeiten
einem neuen Unternehmen zu
• Die erforderlichen Denkweisen und
Fähigkeiten, um ein erfolgreicher
Unternehmer zu sein, verstehen.
• Ideenfindung
• Quellen der Kreativität
• Innovationsquellen
• Indikatoren für
und Kreativität
• Entrecomp-Modell
• Unternehmerische
Fähigkeiten
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -3-
Agenda
2. Was braucht eine unternehmerische Idee, um
erfolgreich zu sein?
2.1 Quellen der Kreativität
2.2 Innovationsquellen
2.3 Indikatoren fßr Innovation und Kreativität
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -4-
2.1 Was ist Kreativität?
Kreativität ist der Prozess der Umsetzung neuer und
phantasievoller Ideen in die Realität. Kreativität zeichnet sich
durch die Fähigkeit aus, die Welt auf neue Weise
wahrzunehmen, verborgene Muster zu finden, Verbindungen
zwischen scheinbar unverbundenen Phänomenen herzustellen
und LÜsungen zu generieren. Kreativität umfasst zwei Prozesse:
Denken und Produzieren.
Quelle: http://ncee.org/wp-content/uploads/2010/04/Sources-of-Innovation-Creativity.pdf Quelle: https://www.confluenceedu.com/education-consultants-
hyderabad-kochi-diploma-in-entrepreneurship-in-new-zealand/
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -5-
Kreativität…
“Creativity is a combinatorial force: it’s our ability to tap into our
‘inner’ pool of resources – knowledge, insight, information,
inspiration and all the fragments populating our minds – that
we’ve accumulated over the years just by being present and
alive and awake to the world and to combine them in
extraordinary new ways.”
— Maria Popova, Brainpickings
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -6-
Kreativität entsteht durch das Zusammenwirken
der folgenden vier Komponenten:
• Wissen: Das gesamte relevante
Verständnis, das ein Individuum in
eine kreative Anstrengung
einbringt.
• Kreatives Denken: Bezieht sich auf
die Art und Weise, wie Menschen
an Probleme herangehen, und
hängt von der PersÜnlichkeit und
dem Denk- und Arbeitsstil ab.
• Motivation: Motivation wird
allgemein als SchlĂźssel zur
kreativen Produktion angesehen.
Die wichtigsten Motivations-
faktoren sind die Leidenschaft und
das Interesse an der Arbeit selbst.
• Offenheit für neue Erfahrungen.
Quelle: http://ncee.org/wp-content/uploads/2010/04/Sources-of-Innovation-Creativity.pdf
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -7-
2.2 Was ist Innovation?
Innovation ist die Umsetzung eines neuen oder deutlich
verbesserten Produkts, einer Dienstleistung oder eines
Prozesses, die einen Mehrwert fĂźr Unternehmen,
Regierung oder Gesellschaft schaffen.
Quelle: http://ncee.org/wp-content/uploads/2010/04/Sources-of-Innovation-Creativity.pdf
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -8-
Was ist eine innovative
unternehmerische Idee?
Eine [unternehmerische Idee] ist ein Konzept, das fĂźr
einen finanziellen Gewinn verwendet werden kann, der
sich normalerweise auf ein Produkt oder eine
Dienstleistung konzentriert, die gegen Geld angeboten
wird. Die Idee ist die Basis der Pyramide, wenn es um
das Unternehmen als Ganzes geht. Die Merkmale einer
vielversprechenden unternehmerischen Idee sind:
Innovativ. Einzigartig.
Quelle: https://en.wikipedia.org/wiki/Business_idea
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -9-
Wie tragen Innovationen zum
Geschäftserfolg bei?
Die erfolgreiche Nutzung neuer Ideen ist entscheidend
dafĂźr, dass ein Unternehmen in der Lage ist, seine
Prozesse zu verbessern, neue und verbesserte
Produkte und Dienstleistungen auf den Markt zu
bringen, seine Effizienz zu steigern und insbesondere,
seine Rentabilität zu verbessern. ... Außerdem wird
dadurch die Hilfe und UnterstĂźtzung aufgezeigt, die
innovativen Unternehmen zur VerfĂźgung stehen.
Quelle: https://www.infoentrepreneurs.org/en/guides/use-innovation-to-grow-your-business/
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -10-
Warum sind Innovationen fĂźr
Unternehmen wichtig?
Fßr Organisationen ist die Fähigkeit der Konkurrenz
voraus zu sein, einer der wichtigsten GrĂźnde fĂźr
Innovationen. Erfolgreiche, innovative Unternehmen
sind in der Lage, ihre Abläufe, Dienstleistungen und
Produkte an die BedĂźrfnisse ihrer Kunden und die sich
ändernden Marktbedingungen anzupassen.
Quelle: https://www.viima.com/blog/importance-of-innovation
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -11-
Innovationsquellen
• Das Unerwartete: Der Markt ist der Bereich, an dem als erstes
nach MĂśglichkeiten gesucht wird. Ein guter Manager sollte den
Markt kontinuierlich im Auge behalten.
• Prozessbedarf: Der Prozessbedarf umfasst die Identifizierung
der Prozessschwachstellen des Unternehmens und deren
Korrektur oder Neugestaltung.
• Veränderung der Industrie- und Marktstrukturen: Die
Vorschriften ändern sich und einzelne Produktlinien werden
erweitert, während andere schrumpfen. Daher sollten die
Unternehmen dabei fortwährend wachsam sein.
Quelle: http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -12-
Innovationsquellen
• Veränderungen in Wahrnehmung, Bedeutung und Stimmung: Im Laufe
der Zeit verändern sich Populationen und Menschen. Auch die Art und
Weise, wie sie das Leben wahrnehmen, verändert sich. Im Zeitverlauf
wandelt sich zudem der Ursprung ihrer Bedeutung und das Empfinden
von Situationen. Kluge Unternehmen mĂźssen das beachten, um diese
Aspekte zu kapitalisieren (und zu vermeiden, dass sie vergessen und zu
einem Relikt aus vergangenen Zeiten werden).
• Neues Wissen: Mit der zunehmenden Geschwindigkeit der
technologischen Veränderungen werden sich zukßnftig immer mehr
MĂśglichkeiten ergeben. Das Internet war dabei in den letzten
Jahrzehnten das auffälligste dieser. Gleichzeitig haben sich aber auch eine
Vielzahl anderer Bereiche und MĂśglichkeiten als Folge der
technologischen Entwicklung ergeben.
Quelle: http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -13-
Eine Idee entwickeln
Denken Sie an die
Indikatoren fßr Kreativität und Innovation!
1. Bitte schreiben Sie eine innovative unternehmerische Idee
auf.
2. Danach geben Sie den Zettel einem anderen Lernenden,
damit er/ sie Ăźber diese Idee nachdenken kann.
3. Bitte diskutieren Sie die Idee (im Team oder mit Ihrem
Partner) und präsentieren Sie diese allen Teilnehmern: Wie
kann die Idee erfolgreich umgesetzt werden?
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -14-
Indikatoren fßr Innovation und Kreativität
O'Quin und Besemer (1999) beschreiben drei Ăźbliche
Ansätze zur Messung der Produktkreativität:
1.) indirekte Messung,
2.) globales UrteilsvermĂśgen und
3.) kriterienbasierte Messung.
Quelle:
https://books.google.gr/books?id=SBTCgAAQBAJ&pg=PA144&lpg=PA144&dq=O%27Quin+and+Besemer+(1999)+describe+three+common+approaches+used+to+measure+product+cre
ativity:+indirect+measurement,+global+judgment+and+criterionbased+measurement&source=bl&ots=jTv6gRcmfy&sig=ACfU3U2v1Amf0MXrBzLPIFlg82lLbb7CCg&hl=el&sa=X&ved=2ahUK
Ewiro4zaxI3mAhUNUlAKHSBEDOoQ6AEwAHoECAgQAQ#v=onepage&q=O'Quin%20and%20Besemer%20(1999)%20describe%20three%20common%20approaches%20used%20to%20meas
ure%20product%20creativity%3A%20indirect%20measurement%2C%20global%20judgment%20and%20criterion-based%20measurement&f=false
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -15-
Indikatoren fßr Innovation und Kreativität
Wir kĂśnnten zwei weitere hinzufĂźgen:
I. Divergierende denkorientierte Bewertung von kreativen
Produkten nach Originalität oder Sprachgewandtheit
(Reiter-Palmon et al., 2009)
II. Bewertung der historischen Auswirkungen eines Produkts
(Simonton, 2009).
Quelle: https://books.google.gr/books?id=O9mcBAAAQBAJ&pg=PA74&lpg=PA74&dq=divergent+thinking-based+scoring+of+creative+products+for+originality+or+fluency+(Reiter
Palmon+et+al,+2009)+assessment+of+a+product%27s+historical+impact+(Simonton,+2009).&source=bl&ots=YqKC6MumSV&sig=ACfU3U3WgO8r92FmpZ81VlOEmSs2pqz_3g&hl=el&sa=X&ve
d=2ahUKEwiF8ouuyY3mAhWCyaQKHQOCDwsQ6AEwAnoECAoQAQ#v=onepage&q=divergent%20thinking-
based%20scoring%20of%20creative%20products%20for%20originality%20or%20fluency%20(Reiter-
Palmon%20et%20al%2C%202009)%20assessment%20of%20a%20product's%20historical%20impact%20(Simonton%2C%202009).&f=false
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -16-
H5P - Aufgabe
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -17-
Was ist Kreativität und Innovation? Wie
kĂśnnen Sie diese anwenden, um neue
Innovationen und Entwicklungen in Ihrem
eigenen Unternehmen zu schaffen?
"Die Fähigkeit, zu gestalten und zu Innovationen zu gelangen,
wurde im Laufe der Geschichte immer wieder beobachtet.
Obwohl sich die grundlegenden Werkzeuge verändert haben
mögen, war eben diese Fähigkeit in jeder Zivilisation präsent.”
(Hisrich, Peters and Shepherd, 2005, S. 8).
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -18-
Die Bedeutung der Praxis
• Schauen wir uns den Musikbereich an:
• Was benötigen wir, um großartiger Musiker zu werden?
• Ein gutes "Ohr" – dies kann einen biologischen Ursprung haben.
• Talent – wieder eine angeborene Eigenschaft.
• Aber auch THEORIE, STUDIUM, PRAXIS, PRAXIS, PRAXIS, PRAXIS!
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -19-
Kreativität...
„Es besteht kein Zweifel daran, dass Kreativität die wichtigste
menschliche Ressource ist. Ohne Kreativität gäbe es keinen
Fortschritt. Stattdessen wĂźrden sich immer wieder die gleichen
Muster wiederholen.”
(Edward de Bono).
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
Erstellt von: EPEK
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
ERASMUS+ Programme – Strategic Partnership
Agreement No.
2018-1-DE02-KA204-005014
Vielen Dank fĂźr
Ihre Aufmerksamkeit!
Websites:
http://www.ngenvironment-project.eu/
http://ngenvironment.eduproject.eu/
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -21-
Quellen
European Skills, Competences, Qualifications and Occupations (ESCO), European
Commission Directorate-General for Employment, Social Affairs and Inclusion
Directorate E. VerfĂźgbar unter:
https://ec.europa.eu/esco/portal/document/el/0a89839c-098d-4e34-846c-
54cbd5684d24.
 The Sources of Innovation and Creativity National Center on Education and the
Economy (NCEE) Research Summary and Final Report by Karlyn Adams – July, 2005
VerfĂźgbar unter: http://ncee.org/wp-content/uploads/2010/04/Sources-of-
Innovation-Creativity.pdf .
 David Trounce, How Businesses Are Marketing Green Innovation
VerfĂźgbar unter: https://www.business.com/articles/rise-of-green-business-
innovation/.
 David H. Cropley, James C. Kaufman, Arthur J. Cropley, Measuring Creativity for
Innovation Management. VerfĂźgbar unter:
https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000300002.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -22-
Quellen
 Use innovation to grow your business. Verfßgbar unter: https://www.infoentrepreneurs.org/en/guides/use-
innovation-to-grow-your-business/
 Julia Kylliäinen, The Importance of Innovation – What Does it Mean for Businesses and our Society? Verfügbar unter:
https://www.viima.com/blog/importance-of-innovation
 The 7 Sources Of Innovative Opportunity. Verfßgbar unter:
http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity
 O'Quin and Besemer (1999) describe three common approaches used to measure product creativity: indirect
measurement, global judgment and criterion-based measurement. VerfĂźgbar unter: Bit.ly/2R0lCi4
 The psychology of Innovation on Organizations. Verfßgbar unter: https://books.google.gr/books?id=-
SBTCgAAQBAJ&pg=PA144&lpg=PA144&dq=O%27Quin+and+Besemer+(1999)+describe+three+common+ap
proaches+used+to+measure+product+creativity:+indirect+measurement,+global+judgment+and+criterion-
based+measurement&source=bl&ots=jTv6gRcmfy&sig=ACfU3U2v1Amf0MXrBzLPIFlg82lLbb7CCg&hl=el&sa=
X&ved=2ahUKEwiro4zaxI3mAhUNUlAKHSBEDOoQ6AEwAHoECAgQAQ#v=onepage&q=O'Quin%20and%20
Besemer%20(1999)%20describe%20three%20common%20approaches%20used%20to%20measure%20produc
t%20creativity%3A%20indirect%20measurement%2C%20global%20judgment%20and%20criterion-
based%20measurement&f=false
 Creativity, Innovation & Entrepreneurship. Verfßgbar unter:: https://www.coursehero.com/file/41476790/3-
Lecture-Creativity-Innovation-and-Entrepreneurshippptx/
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -23-
Quellen
• The psychology of Innovation on Organizations. Verfügbar unter:
https://books.google.gr/books?id=-
SBTCgAAQBAJ&pg=PA144&lpg=PA144&dq=O%27Quin+and+Besemer+(1999)
+describe+three+common+approaches+used+to+measure+product+creativity
:+indirect+measurement,+global+judgment+and+criterion-
based+measurement&source=bl&ots=jTv6gRcmfy&sig=ACfU3U2v1Amf0MXrBz
LPIFlg82lLbb7CCg&hl=el&sa=X&ved=2ahUKEwiro4zaxI3mAhUNUlAKHSBEDOo
Q6AEwAHoECAgQAQ#v=onepage&q=O'Quin%20and%20Besemer%20(1999)
%20describe%20three%20common%20approaches%20used%20to%20measure
%20product%20creativity%3A%20indirect%20measurement%2C%20global%20j
udgment%20and%20criterion-based%20measurement&f=false
• Creativity, Innovation & Entrepreneurship. Verfügbar unter:
https://www.coursehero.com/file/41476790/3-Lecture-Creativity-Innovation-
and-Entrepreneurshippptx/
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
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Ng environment io2 induction to pedagogy - m3 part2_deutsch

  • 1. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. IO2 – EinfĂźhrung in die Pädagogik fĂźr NGO-Mitarbeitern Module 3 - Wege zur Weiterentwicklung unternehmerischer Ideen Erstellt von: EPEK ERASMUS+ Programme – Strategic Partnership Agreement No. 2018-1-DE02-KA204-005014 Teil 2: Was braucht eine unternehmerische Idee, um erfolgreich zu sein? The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 2. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -2- Überblick Ăźber Modul 2: Wege zur Entwicklung unternehmerischer Ideen Modul/Einheit Lernziele – Der Lernende wird: Indikativer Inhalt Wege zur Entwicklung zur Entwicklung unternehmerischer Ideen • Unternehmerische Kompetenzen verstehen. • Die Bedeutung von Kreativität verstehen. • Die Bedeutung von Innovation bei der GrĂźndung eines neuen Unternehmens verstehen. • In der Lage sein, innovative Tätigkeiten einem neuen Unternehmen zu • Die erforderlichen Denkweisen und Fähigkeiten, um ein erfolgreicher Unternehmer zu sein, verstehen. • Ideenfindung • Quellen der Kreativität • Innovationsquellen • Indikatoren fĂźr und Kreativität • Entrecomp-Modell • Unternehmerische Fähigkeiten The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 3. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -3- Agenda 2. Was braucht eine unternehmerische Idee, um erfolgreich zu sein? 2.1 Quellen der Kreativität 2.2 Innovationsquellen 2.3 Indikatoren fĂźr Innovation und Kreativität The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 4. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -4- 2.1 Was ist Kreativität? Kreativität ist der Prozess der Umsetzung neuer und phantasievoller Ideen in die Realität. Kreativität zeichnet sich durch die Fähigkeit aus, die Welt auf neue Weise wahrzunehmen, verborgene Muster zu finden, Verbindungen zwischen scheinbar unverbundenen Phänomenen herzustellen und LĂśsungen zu generieren. Kreativität umfasst zwei Prozesse: Denken und Produzieren. Quelle: http://ncee.org/wp-content/uploads/2010/04/Sources-of-Innovation-Creativity.pdf Quelle: https://www.confluenceedu.com/education-consultants- hyderabad-kochi-diploma-in-entrepreneurship-in-new-zealand/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 5. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -5- Kreativität… “Creativity is a combinatorial force: it’s our ability to tap into our ‘inner’ pool of resources – knowledge, insight, information, inspiration and all the fragments populating our minds – that we’ve accumulated over the years just by being present and alive and awake to the world and to combine them in extraordinary new ways.” — Maria Popova, Brainpickings The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 6. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -6- Kreativität entsteht durch das Zusammenwirken der folgenden vier Komponenten: • Wissen: Das gesamte relevante Verständnis, das ein Individuum in eine kreative Anstrengung einbringt. • Kreatives Denken: Bezieht sich auf die Art und Weise, wie Menschen an Probleme herangehen, und hängt von der PersĂśnlichkeit und dem Denk- und Arbeitsstil ab. • Motivation: Motivation wird allgemein als SchlĂźssel zur kreativen Produktion angesehen. Die wichtigsten Motivations- faktoren sind die Leidenschaft und das Interesse an der Arbeit selbst. • Offenheit fĂźr neue Erfahrungen. Quelle: http://ncee.org/wp-content/uploads/2010/04/Sources-of-Innovation-Creativity.pdf The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 7. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -7- 2.2 Was ist Innovation? Innovation ist die Umsetzung eines neuen oder deutlich verbesserten Produkts, einer Dienstleistung oder eines Prozesses, die einen Mehrwert fĂźr Unternehmen, Regierung oder Gesellschaft schaffen. Quelle: http://ncee.org/wp-content/uploads/2010/04/Sources-of-Innovation-Creativity.pdf The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 8. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -8- Was ist eine innovative unternehmerische Idee? Eine [unternehmerische Idee] ist ein Konzept, das fĂźr einen finanziellen Gewinn verwendet werden kann, der sich normalerweise auf ein Produkt oder eine Dienstleistung konzentriert, die gegen Geld angeboten wird. Die Idee ist die Basis der Pyramide, wenn es um das Unternehmen als Ganzes geht. Die Merkmale einer vielversprechenden unternehmerischen Idee sind: Innovativ. Einzigartig. Quelle: https://en.wikipedia.org/wiki/Business_idea The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 9. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -9- Wie tragen Innovationen zum Geschäftserfolg bei? Die erfolgreiche Nutzung neuer Ideen ist entscheidend dafĂźr, dass ein Unternehmen in der Lage ist, seine Prozesse zu verbessern, neue und verbesserte Produkte und Dienstleistungen auf den Markt zu bringen, seine Effizienz zu steigern und insbesondere, seine Rentabilität zu verbessern. ... Außerdem wird dadurch die Hilfe und UnterstĂźtzung aufgezeigt, die innovativen Unternehmen zur VerfĂźgung stehen. Quelle: https://www.infoentrepreneurs.org/en/guides/use-innovation-to-grow-your-business/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 10. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -10- Warum sind Innovationen fĂźr Unternehmen wichtig? FĂźr Organisationen ist die Fähigkeit der Konkurrenz voraus zu sein, einer der wichtigsten GrĂźnde fĂźr Innovationen. Erfolgreiche, innovative Unternehmen sind in der Lage, ihre Abläufe, Dienstleistungen und Produkte an die BedĂźrfnisse ihrer Kunden und die sich ändernden Marktbedingungen anzupassen. Quelle: https://www.viima.com/blog/importance-of-innovation The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 11. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -11- Innovationsquellen • Das Unerwartete: Der Markt ist der Bereich, an dem als erstes nach MĂśglichkeiten gesucht wird. Ein guter Manager sollte den Markt kontinuierlich im Auge behalten. • Prozessbedarf: Der Prozessbedarf umfasst die Identifizierung der Prozessschwachstellen des Unternehmens und deren Korrektur oder Neugestaltung. • Veränderung der Industrie- und Marktstrukturen: Die Vorschriften ändern sich und einzelne Produktlinien werden erweitert, während andere schrumpfen. Daher sollten die Unternehmen dabei fortwährend wachsam sein. Quelle: http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 12. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -12- Innovationsquellen • Veränderungen in Wahrnehmung, Bedeutung und Stimmung: Im Laufe der Zeit verändern sich Populationen und Menschen. Auch die Art und Weise, wie sie das Leben wahrnehmen, verändert sich. Im Zeitverlauf wandelt sich zudem der Ursprung ihrer Bedeutung und das Empfinden von Situationen. Kluge Unternehmen mĂźssen das beachten, um diese Aspekte zu kapitalisieren (und zu vermeiden, dass sie vergessen und zu einem Relikt aus vergangenen Zeiten werden). • Neues Wissen: Mit der zunehmenden Geschwindigkeit der technologischen Veränderungen werden sich zukĂźnftig immer mehr MĂśglichkeiten ergeben. Das Internet war dabei in den letzten Jahrzehnten das auffälligste dieser. Gleichzeitig haben sich aber auch eine Vielzahl anderer Bereiche und MĂśglichkeiten als Folge der technologischen Entwicklung ergeben. Quelle: http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity
  • 13. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -13- Eine Idee entwickeln Denken Sie an die Indikatoren fĂźr Kreativität und Innovation! 1. Bitte schreiben Sie eine innovative unternehmerische Idee auf. 2. Danach geben Sie den Zettel einem anderen Lernenden, damit er/ sie Ăźber diese Idee nachdenken kann. 3. Bitte diskutieren Sie die Idee (im Team oder mit Ihrem Partner) und präsentieren Sie diese allen Teilnehmern: Wie kann die Idee erfolgreich umgesetzt werden? The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 14. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -14- Indikatoren fĂźr Innovation und Kreativität O'Quin und Besemer (1999) beschreiben drei Ăźbliche Ansätze zur Messung der Produktkreativität: 1.) indirekte Messung, 2.) globales UrteilsvermĂśgen und 3.) kriterienbasierte Messung. Quelle: https://books.google.gr/books?id=SBTCgAAQBAJ&pg=PA144&lpg=PA144&dq=O%27Quin+and+Besemer+(1999)+describe+three+common+approaches+used+to+measure+product+cre ativity:+indirect+measurement,+global+judgment+and+criterionbased+measurement&source=bl&ots=jTv6gRcmfy&sig=ACfU3U2v1Amf0MXrBzLPIFlg82lLbb7CCg&hl=el&sa=X&ved=2ahUK Ewiro4zaxI3mAhUNUlAKHSBEDOoQ6AEwAHoECAgQAQ#v=onepage&q=O'Quin%20and%20Besemer%20(1999)%20describe%20three%20common%20approaches%20used%20to%20meas ure%20product%20creativity%3A%20indirect%20measurement%2C%20global%20judgment%20and%20criterion-based%20measurement&f=false The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 15. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -15- Indikatoren fĂźr Innovation und Kreativität Wir kĂśnnten zwei weitere hinzufĂźgen: I. Divergierende denkorientierte Bewertung von kreativen Produkten nach Originalität oder Sprachgewandtheit (Reiter-Palmon et al., 2009) II. Bewertung der historischen Auswirkungen eines Produkts (Simonton, 2009). Quelle: https://books.google.gr/books?id=O9mcBAAAQBAJ&pg=PA74&lpg=PA74&dq=divergent+thinking-based+scoring+of+creative+products+for+originality+or+fluency+(Reiter Palmon+et+al,+2009)+assessment+of+a+product%27s+historical+impact+(Simonton,+2009).&source=bl&ots=YqKC6MumSV&sig=ACfU3U3WgO8r92FmpZ81VlOEmSs2pqz_3g&hl=el&sa=X&ve d=2ahUKEwiF8ouuyY3mAhWCyaQKHQOCDwsQ6AEwAnoECAoQAQ#v=onepage&q=divergent%20thinking- based%20scoring%20of%20creative%20products%20for%20originality%20or%20fluency%20(Reiter- Palmon%20et%20al%2C%202009)%20assessment%20of%20a%20product's%20historical%20impact%20(Simonton%2C%202009).&f=false
  • 16. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -16- H5P - Aufgabe The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 17. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -17- Was ist Kreativität und Innovation? Wie kĂśnnen Sie diese anwenden, um neue Innovationen und Entwicklungen in Ihrem eigenen Unternehmen zu schaffen? "Die Fähigkeit, zu gestalten und zu Innovationen zu gelangen, wurde im Laufe der Geschichte immer wieder beobachtet. Obwohl sich die grundlegenden Werkzeuge verändert haben mĂśgen, war eben diese Fähigkeit in jeder Zivilisation präsent.” (Hisrich, Peters and Shepherd, 2005, S. 8). The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 18. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -18- Die Bedeutung der Praxis • Schauen wir uns den Musikbereich an: • Was benĂśtigen wir, um großartiger Musiker zu werden? • Ein gutes "Ohr" – dies kann einen biologischen Ursprung haben. • Talent – wieder eine angeborene Eigenschaft. • Aber auch THEORIE, STUDIUM, PRAXIS, PRAXIS, PRAXIS, PRAXIS! The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 19. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -19- Kreativität... „Es besteht kein Zweifel daran, dass Kreativität die wichtigste menschliche Ressource ist. Ohne Kreativität gäbe es keinen Fortschritt. Stattdessen wĂźrden sich immer wieder die gleichen Muster wiederholen.” (Edward de Bono). The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 20. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Erstellt von: EPEK This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. ERASMUS+ Programme – Strategic Partnership Agreement No. 2018-1-DE02-KA204-005014 Vielen Dank fĂźr Ihre Aufmerksamkeit! Websites: http://www.ngenvironment-project.eu/ http://ngenvironment.eduproject.eu/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 21. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -21- Quellen European Skills, Competences, Qualifications and Occupations (ESCO), European Commission Directorate-General for Employment, Social Affairs and Inclusion Directorate E. VerfĂźgbar unter: https://ec.europa.eu/esco/portal/document/el/0a89839c-098d-4e34-846c- 54cbd5684d24.  The Sources of Innovation and Creativity National Center on Education and the Economy (NCEE) Research Summary and Final Report by Karlyn Adams – July, 2005 VerfĂźgbar unter: http://ncee.org/wp-content/uploads/2010/04/Sources-of- Innovation-Creativity.pdf .  David Trounce, How Businesses Are Marketing Green Innovation VerfĂźgbar unter: https://www.business.com/articles/rise-of-green-business- innovation/.  David H. Cropley, James C. Kaufman, Arthur J. Cropley, Measuring Creativity for Innovation Management. VerfĂźgbar unter: https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000300002. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 22. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -22- Quellen  Use innovation to grow your business. VerfĂźgbar unter: https://www.infoentrepreneurs.org/en/guides/use- innovation-to-grow-your-business/  Julia Kylliäinen, The Importance of Innovation – What Does it Mean for Businesses and our Society? VerfĂźgbar unter: https://www.viima.com/blog/importance-of-innovation  The 7 Sources Of Innovative Opportunity. VerfĂźgbar unter: http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity  O'Quin and Besemer (1999) describe three common approaches used to measure product creativity: indirect measurement, global judgment and criterion-based measurement. VerfĂźgbar unter: Bit.ly/2R0lCi4  The psychology of Innovation on Organizations. VerfĂźgbar unter: https://books.google.gr/books?id=- SBTCgAAQBAJ&pg=PA144&lpg=PA144&dq=O%27Quin+and+Besemer+(1999)+describe+three+common+ap proaches+used+to+measure+product+creativity:+indirect+measurement,+global+judgment+and+criterion- based+measurement&source=bl&ots=jTv6gRcmfy&sig=ACfU3U2v1Amf0MXrBzLPIFlg82lLbb7CCg&hl=el&sa= X&ved=2ahUKEwiro4zaxI3mAhUNUlAKHSBEDOoQ6AEwAHoECAgQAQ#v=onepage&q=O'Quin%20and%20 Besemer%20(1999)%20describe%20three%20common%20approaches%20used%20to%20measure%20produc t%20creativity%3A%20indirect%20measurement%2C%20global%20judgment%20and%20criterion- based%20measurement&f=false  Creativity, Innovation & Entrepreneurship. VerfĂźgbar unter:: https://www.coursehero.com/file/41476790/3- Lecture-Creativity-Innovation-and-Entrepreneurshippptx/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  • 23. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -23- Quellen • The psychology of Innovation on Organizations. VerfĂźgbar unter: https://books.google.gr/books?id=- SBTCgAAQBAJ&pg=PA144&lpg=PA144&dq=O%27Quin+and+Besemer+(1999) +describe+three+common+approaches+used+to+measure+product+creativity :+indirect+measurement,+global+judgment+and+criterion- based+measurement&source=bl&ots=jTv6gRcmfy&sig=ACfU3U2v1Amf0MXrBz LPIFlg82lLbb7CCg&hl=el&sa=X&ved=2ahUKEwiro4zaxI3mAhUNUlAKHSBEDOo Q6AEwAHoECAgQAQ#v=onepage&q=O'Quin%20and%20Besemer%20(1999) %20describe%20three%20common%20approaches%20used%20to%20measure %20product%20creativity%3A%20indirect%20measurement%2C%20global%20j udgment%20and%20criterion-based%20measurement&f=false • Creativity, Innovation & Entrepreneurship. VerfĂźgbar unter: https://www.coursehero.com/file/41476790/3-Lecture-Creativity-Innovation- and-Entrepreneurshippptx/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Editor's Notes

  1. "Kreativität ist eine kombinatorische Kraft: Es ist unsere Fähigkeit, unseren 'inneren' Pool an Ressourcen - Wissen, Einsichten, Informationen, Inspiration und all die Fragmente, die unseren Geist bevölkern - anzuzapfen, die wir im Laufe der Jahre allein dadurch angesammelt haben, dass wir präsent und lebendig und wach für die Welt waren und sie auf außergewöhnliche neue Weise zu kombinieren. "