SlideShare a Scribd company logo
Task
• To redesign English Football Holdings and plan their
  future strategy.
  http://efhseasia.com
Purpose of the website
• To connect soccer players around the world.
• To provide soccer players services that they will need
  for their soccer career.
ANALYSIS
Introductory Video
Problems with Introductory Videos
• Logo is too big.
• The video is not centered.
Header




Slideshow
Problems with Header
• Company name cannot be seen. (clashes with
  background)
• Even though the tabs are following the 3 main
  colours of the company, but the background colour
  (grey) is clashing with the white word.
• Logo is slightly too big.
Footer
Problems with Footer
• Company name too small.
• Unneeded words.
Homepage.
Problems with Homepage
• The contact us side seems to be out of alignment.
• Space can be utilised further.
Services
Problems with Services
• The contact us side seems to be out of alignment.
• The 2 different categories of services have to be split
  more clearly.
Contact Us
Problems with Contact Us
• The contact us side seems to be out of alignment.
• The contact details are not separated clearly.
DESIGN CONSIDERATIONS
Overall considerations
• Background too distracting.
• Colour (Company name.)
• Alignment. (contact us column)
• Segregation of information. (services, contacts)
• Making use of the space.
• Still keeping the colour coding for the tabs and the
  number of tabs (company branding).
• Combining the 2 contact us together.
Introductory Video
• Compressing the animation into the middle of the
  page instead of it spreading out of the page.
• (lack of focus and user might find it messy.)
Header
• Changing the grey colour theme to something that
  can suit the 3 company’s colour (blue, red, white).
  (smoothing to the users’ eyes.)
• Alignment of the logo to the company name.
Footer
• Enlarging the company’s name and removing the
  unnecessary stuffs. (company branding and
  impression)
Homepage
• Making use of the empty space.
• Making the company’s vision and motto more
  prominent (company branding).
Services
• Segregating the categories more clearly.
• Making use of the empty space.
Contact Us
• Making the contact details more clearer with better
  segregating.
• Making use of the space.
http://share.axure.com/SJEHBR/

DIGITAL PROTOTYPE
(LOW FIDELITY)
Introductory Video
Editings to Introductory Video
• Moved the items to the center of the page. (visibility
  and neater.
• Animation instead of video. (see all at once,
  straightforward)
Homepage
Editings to Homepage
• Bolded the company’s vision and motto. (enhancing
  to the user about the company, company branding)
• Making use of the wide space.
Services
Editings to Services
• Segregated the 2 different categories clearly.
• Making use of the wide space.
Contact Us
Editings to Contact Us
• Segregated the different contact categories clearly.
• Making use of the wide space.
• Moving the contact us column to this page only.
  (grouping with the tab as to not confuse the users.)
Footer
Overall Editings
• Using a colour for the background that relates to
  soccer and also being able to let the users see the
  other components clearly.
• Making the footer solely for company branding with
  a hyperlink to contact me (when the users want to
  contact the company anytime.)
• Resizing the logo so that it clicks with the title and
  the row of tabs.
• Giving the slideshow more space. (showing users
  about the success of the company, company
  branding)
STRATEGY FOR WEBSITE
Target Users Considerations
• Target Users: Soccer Players.

• Their needs:
• Examples of different services. (clarity to users)
• To interact with the company directly instead of
  sending a message. (need to wait longer)
• More interactivity with the website (can relate to the
  soccer players as the website is too commercial)
Future Strategy of the Website
• Forum:
- Allows soccer players to connect among themselves
  and the company to connect them.


• Tips sharing with the soccer players:
- Allows interaction with the soccer players through
  the websites by giving them tips on how to train and
  also videos for them to watch.
Future Strategy of the Website
• Sharing soccer news:
- Best way to interact between the company and the
  soccer players as soccer players always want to know
  the latest soccer news.

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Portfolio idea 8_Redesign of efhseasia.com

  • 1. Task • To redesign English Football Holdings and plan their future strategy. http://efhseasia.com
  • 2. Purpose of the website • To connect soccer players around the world. • To provide soccer players services that they will need for their soccer career.
  • 5. Problems with Introductory Videos • Logo is too big. • The video is not centered.
  • 7. Problems with Header • Company name cannot be seen. (clashes with background) • Even though the tabs are following the 3 main colours of the company, but the background colour (grey) is clashing with the white word. • Logo is slightly too big.
  • 9. Problems with Footer • Company name too small. • Unneeded words.
  • 11. Problems with Homepage • The contact us side seems to be out of alignment. • Space can be utilised further.
  • 13. Problems with Services • The contact us side seems to be out of alignment. • The 2 different categories of services have to be split more clearly.
  • 15. Problems with Contact Us • The contact us side seems to be out of alignment. • The contact details are not separated clearly.
  • 17. Overall considerations • Background too distracting. • Colour (Company name.) • Alignment. (contact us column) • Segregation of information. (services, contacts) • Making use of the space. • Still keeping the colour coding for the tabs and the number of tabs (company branding). • Combining the 2 contact us together.
  • 18. Introductory Video • Compressing the animation into the middle of the page instead of it spreading out of the page. • (lack of focus and user might find it messy.)
  • 19. Header • Changing the grey colour theme to something that can suit the 3 company’s colour (blue, red, white). (smoothing to the users’ eyes.) • Alignment of the logo to the company name.
  • 20. Footer • Enlarging the company’s name and removing the unnecessary stuffs. (company branding and impression)
  • 21. Homepage • Making use of the empty space. • Making the company’s vision and motto more prominent (company branding).
  • 22. Services • Segregating the categories more clearly. • Making use of the empty space.
  • 23. Contact Us • Making the contact details more clearer with better segregating. • Making use of the space.
  • 26. Editings to Introductory Video • Moved the items to the center of the page. (visibility and neater. • Animation instead of video. (see all at once, straightforward)
  • 28. Editings to Homepage • Bolded the company’s vision and motto. (enhancing to the user about the company, company branding) • Making use of the wide space.
  • 30. Editings to Services • Segregated the 2 different categories clearly. • Making use of the wide space.
  • 32. Editings to Contact Us • Segregated the different contact categories clearly. • Making use of the wide space. • Moving the contact us column to this page only. (grouping with the tab as to not confuse the users.)
  • 34. Overall Editings • Using a colour for the background that relates to soccer and also being able to let the users see the other components clearly. • Making the footer solely for company branding with a hyperlink to contact me (when the users want to contact the company anytime.) • Resizing the logo so that it clicks with the title and the row of tabs. • Giving the slideshow more space. (showing users about the success of the company, company branding)
  • 36. Target Users Considerations • Target Users: Soccer Players. • Their needs: • Examples of different services. (clarity to users) • To interact with the company directly instead of sending a message. (need to wait longer) • More interactivity with the website (can relate to the soccer players as the website is too commercial)
  • 37. Future Strategy of the Website • Forum: - Allows soccer players to connect among themselves and the company to connect them. • Tips sharing with the soccer players: - Allows interaction with the soccer players through the websites by giving them tips on how to train and also videos for them to watch.
  • 38. Future Strategy of the Website • Sharing soccer news: - Best way to interact between the company and the soccer players as soccer players always want to know the latest soccer news.