A 40 minute presentation to the member groups of Sport Otago's Forum New Zealand, June 2017 on maximising social media for member growth and community engagement.
2. Hello!I am Leanne Ross
I am here because I know what it’s like…
You can find me at @aCupOfLee
3. Sport is inherently social
But social media in sport has a bad rep
From financial perspective, hard to argue against the investment
But we work with limited resources
Social media isn’t FREE
Athletes are among the most powerful influencers in society
Audiences = sponsorship
14. Place your screenshot here
Build
Relationships
Know your whole extended
audience, not just the obvious
15. Place your screenshot here
Days of
the Year
Get involved in the
conversations people
are already having
online
16. PERSONALITY
BTS: player profiles,
team support, fun
Community: charity,
high profile fans
Celebrate: birthdays,
babies, weddings
PURPOSE
Info: fixtures,
training, events
Share: videos and
photos, results
History: sport and
organisation
PLEASE
Say: polls, quizzes,
feedback
Help: volunteer and
sponsorship
Ask: sell
merchandise online
17.
18.
19. Ask for feedback
Like every comment
Reply to every comment
Encourage shares
Tag, tag, tag (@org/person’s name to hyperlink)
Then turn additional likes into page followers…
20.
21. Barcelona has become the
world’s largest sports club on social
media with followers of 150 million.
Last year, it worked with sports
marketing agency IMG to examine
what value social media adds to its
shirt sponsorship rights.
Over one weekend, there were
61 million web impressions of the
Qatar Foundation’s
sponsorship of the
club’s shirts.
22. Sport arouses passions, is a
source of health, sacrifice,
commitment, positivism and,
taken to the elite level,
develops the fan
phenomenon that has few
competitors in other sectors
of society.
Rivalries compel us, success
stories inspire us, and underdogs
make us cheer louder than we
knew we could.
Teams stand as a representative
of their hometown - a voice that
fills their fans with pride, not just
for the team, but for where they
come from.