Box Clever Events promotes boxing and fitness classes on Facebook and Instagram. As of April 2019, they had over 400 Instagram followers and 2,000 Facebook likes, though these numbers are growing. To attract more followers, the document suggests Box Clever could conduct a survey to learn what activities potential members want, such as boxing or fitness classes, in order to assure people they will have a good experience. Marketing strategies proposed include creating an Instagram page to showcase the environment, a promotional video on YouTube, and posters around the community. A competitor, ACE MMA, has over 2,900 Facebook followers. Most survey respondents said media influences their views on boxing and they use YouTube for videos and Instagram for photos related to the sport.

1. Box Clever Events
Box Clever Events have pages on Facebook and Instagram. As of April 2019 they
have over 400 followers on Instagram and over 2000 like on their Facebook
page. The amount of followers that they are accumulating is on the rise as the
months go by but in my opinion they could generate more followers by finding
out what the people want and by reassuring them that they would be in a
good, safe and friendly environment. A simple way to do this would be to find
out if people would be interested in boxing or even just doing some fitness with
them as that is another thing that I have seen be done at the Harton and
Westoe Boxing Club in South Shields, a partner to Box Clever. A questionnaire
could be created and taken around the local community or a poll could be
created on a social media site such as Facebook to generate more ideas of what
the people want.

2. Marketing Box Clever Events
• In order to market Box Clever I have decided to create a page on the
social media site Instagram, a promotional video and a poster.
• The reason I have chosen to use Instagram as a platform is because it
is a popular social media site with young people and it is a good way
to show the environment that the new members would be in.
• I have decided to create a promotional video as another way to show
what’s on offer. This project also allowed me to reach another social
media site, YouTube, which is where the video can be seen.
• I have decided to make a poster because it could be displayed in
various different places such as community centres, bus stops, places
of education and more, possibly making an increase in popularity.

3. The Target Audience
• The target audience for Box Clever is people of any age and gender. I
have chosen to aim my campaign toward young people as they may
be more likely to engage with the products I am creating in order to
campaign. The purpose of this is to promote Box Clever Events and to
help them gain more followers and members.

4. Competitors
• There are a few big competitors to Box Clever Events. ACE MMA Martial
Arts Centre is based in South Shields and is another fighting training.
They have 2,912 followers on their Facebook page. Depending on the
type of post they make depends on how many likes they get. Some do
really well with 30+ and some don’t do as well. This means their
community knows what they like. Box Clever Events has a lower
following at only 2,100 likes on Facebook. Compared to ACE, Box Clever
doesn’t have as big of a community but the community engagement is
staying consistent at around 5-20 likes per post.

5. Questionnaire
I conducted a questionnaire to see how people consumed their media
related to boxing. It helped me decide where to aim and what types of
social media I could use to promote Box Clever Events.

6. Questionnaire answers
• Do you enjoy watching and/or participating in boxing?
Given where it was handed out most people said they do. I handed some out around college and
some near the gyms and boxing places. In total only 20% answered no.
• Does media influence your opinion on boxing?
Out of the 80% who said yes above 75% of them said that media influenced their opinions on
boxing. When asked they said that this was because media allowed them to follow their idols and
see them competing and spurred them more into the sport.
• Would you prefer to look at images or videos of boxing?
For this the split was almost 50/50 with some saying both too. When asked they said that it
depends on what they’re doing. Some put games on in the background where as some look at
images of their idols.
• What social media do you use to look at the images or videos?
People who answered said that they use a mix of these 2 main platforms. They said they use
YouTube for videos and Instagram for pictures.
• How much would you pay for boxing classes?
From the answers people are willing to pay in access of £6 for boxing lessons however they stated
it would be dependant on where and who the lessons where with.

7. Social Media Statistics
• As of January 2019 the 3 top social media sites were, Facebook,
YouTube and Whatsapp.
• Facebook has a total of 2.23 Billion annual users, that means 29% of
the worlds population has access to the site. This makes it one of, if
not the biggest site to promote on.
• Instagram is slowly climbing the ranks and has now surpassed its 1
billion users mark.

8. https://www.youtube.com/watch?v=eSpDf-IDsOU

9. https://www.instagram.com/boxclever_dawn/