Social Media Marketing for Geriatric Care Managers Using Social Media as a Private Tool for Communication and as a Marketi...
<ul><li>Valerie VanBooven RN BSN ,  Managing Partner, Idea and Marketing Geek, LTC Expert Publications LLC </li></ul><ul><...
 
<ul><li>CaringBridge is a 501(c)(3) nonprofit providing free websites that connect family and friends during a serious hea...
<ul><li>Connected by CaringBridge </li></ul><ul><li>Each day, over  half-a-million people  connect through CaringBridge. <...
<ul><li>More than  30 million families  each year turn to CaringBridge for comfort and support during difficult times. </l...
 
 
<ul><li>Using fresh quality content in the form of articles, blog posts, video and audio to build trust and credibility on...
 
 
 
 
 
 
<ul><li>What CAN we measure? </li></ul><ul><li>Google search results. </li></ul><ul><li>Google analytics. </li></ul><ul><l...
<ul><li>Accounts we set up and maintain include: </li></ul><ul><li>Blog </li></ul><ul><li>Facebook Business and Personal <...
 
<ul><li>Branding isn’t making you “the gal/guy who is a geriatric care manager,” it’s making you “the gal/guy who knows EV...
<ul><li>Your brand isn’t what you sell.  </li></ul><ul><li>Your brand isn’t your product or service.  </li></ul><ul><li>On...
 
 
<ul><li>Results </li></ul><ul><li> </li></ul>
 
 
 
 
 
<ul><li>Spend a little bit of time each day reaching out, publishing content or connecting with people on those sites you’...
Thank You! Q/A Support: ltcexpert.zendesk.com 888-404-1513
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Social Media Marketing for Geriatric Care Managers: Using Social Media as a Private Tool for Communication and as a Marketing Tool for Increasing Your Client Base. NAPGCM - MidWest Conference August 2010

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Social Media Marketing for Geriatric Care Managers: Using Social Media as a Private Tool for Communication and as a Marketing Tool for Increasing Your Client Base. NAPGCM - MidWest Conference August 2010
social media and care management, geriatric care management, elder care management, social media for caregiving families

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  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • www.SeriousSocialMedia.com Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven
  • Copyright 2009-2010 LTC Expert Publications LLC Valerie VanBooven www.SeriousSocialMedia.com
  • Social Media Marketing for Geriatric Care Managers: Using Social Media as a Private Tool for Communication and as a Marketing Tool for Increasing Your Client Base. NAPGCM - MidWest Conference August 2010

    1. 1. Social Media Marketing for Geriatric Care Managers Using Social Media as a Private Tool for Communication and as a Marketing Tool for Increasing Your Client Base Valerie VanBooven RN BSN Copyright 2010 LTC Expert Publications LLC www.ltcsocialmark.com 888-404-1513
    2. 2. <ul><li>Valerie VanBooven RN BSN , Managing Partner, Idea and Marketing Geek, LTC Expert Publications LLC </li></ul><ul><li>Agenda </li></ul><ul><ul><li>Communicating Privately with Families via Social Media Platforms </li></ul></ul><ul><ul><li>What is Social Media? The Basics. </li></ul></ul><ul><ul><li>Communicating to Your Local Area, Establishing Trust and Credibility in Your Local Marketplace </li></ul></ul><ul><ul><li>Branding Through Social Media </li></ul></ul><ul><ul><li>Do It Right: SEO </li></ul></ul><ul><ul><li>Results </li></ul></ul><ul><ul><li>Q/A </li></ul></ul>
    3. 4. <ul><li>CaringBridge is a 501(c)(3) nonprofit providing free websites that connect family and friends during a serious health event, care and recovery. </li></ul><ul><li>A CaringBridge website is personal, private and available 24/7. It helps ease the burden of keeping family and friends informed. The websites are easy to create and use. Authors add health updates and photos to share their story while visitors leave messages of love and support in the guestbook. </li></ul>
    4. 5. <ul><li>Connected by CaringBridge </li></ul><ul><li>Each day, over  half-a-million people  connect through CaringBridge. </li></ul><ul><li>More than  1 billion visits  have been made to personal CaringBridge websites. </li></ul><ul><li>The CaringBridge community includes  authors, visitors and/or donors in all 50 states and more than 225 countries/territories  around the world. </li></ul>
    5. 6. <ul><li>More than  30 million families  each year turn to CaringBridge for comfort and support during difficult times. </li></ul><ul><li>You can  create a website  for yourself. Or do it for someone you love. It’s a meaningful way to help friends and family during life-changing events such as: </li></ul><ul><li>Cancer treatment </li></ul><ul><li>Chronic illness </li></ul><ul><li>Hospice care </li></ul><ul><li>Hospitalization </li></ul><ul><li>International adoption </li></ul><ul><li>Military deployment </li></ul><ul><li>Organ transplant </li></ul><ul><li>Premature birth </li></ul><ul><li>Recovery </li></ul><ul><li>Rehabilitation </li></ul><ul><li>Spinal cord injury </li></ul><ul><li>Stroke </li></ul><ul><li>Traumatic brain injury </li></ul><ul><li>War injury </li></ul>
    6. 9. <ul><li>Using fresh quality content in the form of articles, blog posts, video and audio to build trust and credibility online with your local community. </li></ul><ul><li>The way we market to consumers today has changed quickly from force feeding (TV commercials) to “inviting” conversations to happen openly online (transparency). </li></ul>
    7. 16. <ul><li>What CAN we measure? </li></ul><ul><li>Google search results. </li></ul><ul><li>Google analytics. </li></ul><ul><li>Where new clients “found” you. </li></ul><ul><li>You need an audience! </li></ul>
    8. 17. <ul><li>Accounts we set up and maintain include: </li></ul><ul><li>Blog </li></ul><ul><li>Facebook Business and Personal </li></ul><ul><li>MerchantCircle </li></ul><ul><li>Twitter </li></ul><ul><li>FriendFeed </li></ul><ul><li>Scribd </li></ul><ul><li>Ideamarketers </li></ul><ul><li>GoArticles </li></ul><ul><li>Squidoo </li></ul><ul><li>LinkedIn </li></ul><ul><li>Posterous </li></ul><ul><li>Sokule </li></ul>Triangulation will dominate your competition in any market.
    9. 19. <ul><li>Branding isn’t making you “the gal/guy who is a geriatric care manager,” it’s making you “the gal/guy who knows EVERYTHING local elder care and senior care resources.” </li></ul>
    10. 20. <ul><li>Your brand isn’t what you sell. </li></ul><ul><li>Your brand isn’t your product or service. </li></ul><ul><li>On a social networking site, your brand is you , your knowledge and your expertise. </li></ul><ul><li>When someone asks a question about your niche, you want to be the person to answer it. </li></ul>
    11. 23. <ul><li>Results </li></ul><ul><li> </li></ul>
    12. 29. <ul><li>Spend a little bit of time each day reaching out, publishing content or connecting with people on those sites you’re targeting </li></ul><ul><li>Making a few new friends each day at networkers or adding a few new links from linkbuilders will only take a few moments. </li></ul><ul><li>Just rinse and repeat to reach critical mass. </li></ul>
    13. 30. Thank You! Q/A Support: ltcexpert.zendesk.com 888-404-1513

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