Susan Gordon, Causes Director of Nonprofit Services, explains how small and important nonprofits can use Causes to raise money using social media. The trick is not to think like a traditional media marketer but like a community organizer.
Community is Better than Cute Cats: Raising Money for your Unsexy, but Important Cause - Gordon
1. Community is Better than Cute Cats: How to Raise Money for your Unsexy, but Important Cause #11NTCcommunity Susan Gordon Director of Nonprofit Services Causes
6. Social Media Fundraising Fundraising ≠ advertising Turn strangers into friends. Turn friends into donors And then... do the most important job: Turn your donors into fundraisers
22. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCcommunity to 69866. ONLINE Use 11NTCcommunity at http://nten.org/ntc/eval
As we always hear from our friends in corporate marketing, you have to reach people multiple times and in multiple ways to get them to act. Some of our partners hear this and are scared about over-messaging but in today ’s world, you have to trust the individuals self-select which communication channels they want to hear from you through. We find that some people prefer connecting through social media, some through email, and some prefer a piece of mail. You should take your fundraising project, which has a unique URL, and promote it through every channel available to you. We see people do everything from put that URL in their email signature to throw house parties with laptops and ask people to donate and join their cause on the spot.
Arts in Public Schools PCAA ECPAT Global Fund for Women – bday wish TPRF Camfed PCAA Charity:water
Arts in Public Schools PCAA Camfed Global Fund for Women – bday wish TPRF Camfed PCAA Charity:water
Fundraising on Causes has shown that small nonprofits can be very effective raising money on social media because of their ability to show clear and tangible impact and create a great donor experience. Grow Missions is a small nonprofit based out of Austin, Texas. Their cause has 1,191 members Set out to bring clean water to 10 schools in Western Kenya Broke costs down to where $1,000 meant a water system for one school and detailed cost of filters and water tanks In just a couple months, they’ve raised almost $15,000 for this project
Fundraising on Causes has shown that small nonprofits can be very effective raising money on social media because of their ability to show clear and tangible impact and create a great donor experience. Grow Missions is a small nonprofit based out of Austin, Texas. Their cause has 1,191 members Set out to bring clean water to 10 schools in Western Kenya Broke costs down to where $1,000 meant a water system for one school and detailed cost of filters and water tanks In just a couple months, they’ve raised almost $15,000 for this project
Trees, Water + People is a small nonprofit in Colorado that supports sustainable development projects both nationally and internationally Watch this video about their project They said that most of the donors to the project were Native Americans who they’d never spoken to before. Because the project was so viral, some of the people in the cause started posting it on Facebook and inviting their Native American friends to donate and it spread through their networks.