2.
Know Your Audience and What It
Takes To Persuade, Inspire and
Motivate Them
Know the size of your audience.
Know the attitudes and biases of
your audience.
3.
As much as possible, know what
motivates your audience.
How much does your audience
already know?
Do they have previous
experience of the Topic
4.
Are they used to getting
information via spoken word.
Practical or Theoretical approach.
Facts and figures or general
principles?
Will they want to listen?