Target Audience Powerpoint for Media

1. TARGET
AUDENCE
BY LAUREN ECCLES

2. WHO IS MY TARGET
AUDIENCE?
• My Target audience is youg, male adults aged
between the age of 15-25.
• I chose males in this age range because they are
portrayed as thrill seekers due to there high hormone
levels.
• My target audience are usually still in education ranging
from high school to university
or in the early stages of their
career.
• The graph shows that the
majority of males said yes to
liking horror movies.

3. STEREOTYPES – WHAT DO
THEY LIKE?
My target audience of young, male adults are stereotyped to
like horror films for many reasons such as;
• Famous Actors e.g. Brad Pitt, Patrick Wilson, Will Smith,
Heath Ledger
• Good-looking female lead e.g. Sarah Michelle Gellar,
Megan Fox, Jennifer Lawrence
• Frightening aspect which gives them the thrill they need to
support their hormone levels.
• Violence

4. FILMS FOR MY
TARGET AUDIENCE
Young, male adults would like the films below as they all have female actors would
most men would see as good-looking, they gave violent and “gory” scenes, and
they have intense and frightening scenes all of which fit the young male adult
stereotype.
http://www.youtube.com/watch?v=it5XICr93wU - This is the link for the trailer to
‘Would You Rather’. The trailer has intense frightening moments and gets straight to
the point which is what stereotypically attracts males when watching trailers.

5. HOW DO I ATTRACT MY
TARGET AUDIENCE?
In order to attract my target audience I had to feature certain
aspects of horror films. For example we have:
• A Female Lead: This attracts my target audience because
most males enjoy watching females.
• Intense music/sound effects: This attracts my target
audience because it conveys the genre of horror and
makes it more intense as teenagers are thrill seekers and
like the adreniline rush of been scared.