Versatile project manager/marketer/copywriter with 15+ years of experience in B2B publishing and online media. Strong background in developing web sites and targeted print/digital marketing initiatives.

1. LAURA LEA WEST
165 Christopher Street, 5H ● New York, NY 10014-2814
Home: (212) 924-5184 ● Cell: (917) 359-9632
Email: lauraleawest@gmail.com
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PROFILE
● Project manager/marketer/copywriter with 15+ years of experience in publishingand onlinemedia
● Strong background in developing web sites and targeted marketing initiatives
● Successful track record in reachingprofessionals,corporationsand institutions
● Ability to transformcomplex, technical content into clear,feature-rich promotional material
KEY SKILLS
● Marketing strategies,plans,and materials
● Direct response,print collateral,email,web
content, social media,conference planning
● Copywriting, editingand proofreading
● Website creation and onlinecontent
● Research and metrics
● Clientand vendor relations and
management
PROFESSIONAL EXPERIENCE
PROJECT MANAGER (contract) 2015
HARPERCOLLINS PUBLISHERS, Advertising & Promotion/Marketing Operations, New York, NY
Write copy for monthly mass market sales kits and sell sheets.Proofread spaceads,onlinecatalogcopy,and other
promotional materials as needed. Prepare transmittal forms for new titles. Update seasonal sub-rights guides.
Prepare invoices for submission to accounting.
MARKETING PROJECT MANAGER (contract) 2014
PACE UNIVERSITY, Division of Enrollment Management and Placement, New York, NY
Managed printand digital marketingcampaigns for graduateenrollment programs,including:emails, brochures,
applications,and catalogs.Developed and managed project schedules.Wrote copy, requested lists,setup and
deployed 200+ emails for degree programs and recruitment events. Ensured adherence to Pace’s styleguidelines.
COPYWRITER/MARKETER (contract) 2014
PRACTISING LAW INSTITUTE, New York, NY
Wrote, copyedited and proofread marketing materials (brochures,emails,flyers,catalogs,advertisingand other
projects as needed) for CLE / CPE seminars,workshops,and webcasts; publications;newsletters;corporate
communications;and pro bono programs.Ensured adherence to PLI styleguidelines.
PROJECT MANAGER, WEB SERVICES
INQUIRY MANAGEMENT SYSTEMS INC. (IMS), New York, NY 2005 – 2013
Partnered with clients,designers and developers in creation of web sites,email,and banners,including
wireframes, design,content management and updates, and metrics.Reviewed new and prospectiveclient
websites and made recommendations for improvement. Managed development and updatingof media kit,
directory, lead-generation,event and editorial sites,and email campaigns for 40+clients. Developed creative
briefs.Participated in preparation of RFP’s,creative briefs,budgets, and SOW’s. Created individual project
timelines and benchmark dates. Managed and updated daily production schedules.Ensured adherence to budgets.
Negotiated clientrequests for added site functionalities/features.Ensured SEO. Monitored KPIs;advised on
marketing techniques for increasingsitetraffic.Trained clients on in-housesoftwareplatform; wrote training
guidelines.

2. MARKETING MANAGER, BEHAVIORAL SCIENCES
TAYLOR & FRANCIS BOOK GROUP / ROUTLEDGE, New York, NY 2004 – 2005
Created and implemented marketing plans and materials,includingdirectmail,email,catalogs,and conference
promotions. Created marketing initiatives and materialsfor books in clinical psychology and psychiatry,counseling,
and gerontology. Established new-title sales projections.Managed $300K budget. Increased revenue by 15% within
eight months. Supervised promotions assistant.
COPYWRITING & EDITORIAL CONSULTANT
LP MUSIC, Garfield, NJ 2002 - 2004
Responsiblefor copywriting,editing, proofreadingand fact-checkinga wide variety of editorial,promotional,and
marketing web content for musical instrumentretailer.
MARKETING MANAGER, PUBLICATIONS
AMERICAN INSTITUTE OF CHEMICAL ENGINEERS (AIChE), New York, NY 2001 - 2002
Developed targeted marketing plans and materials for chemical engineeringand chemical process safety journals,
books, electronic products and conferences. Wrote direct mail,catalogs,emailsand conference promotions.
Managed $350K budget. Increased book sales by 40%within a six-month period and journal circulation by 20%
within a one-year period.
SENIOR PRODUCT MANAGER, CLINICAL MEDICINE, HEALTH INFORMATICS & LIFE SCIENCES
SPRINGER-VERLAG (Springer Science + Business), New York, NY 1999 - 2001
Created and implemented marketing plans and materials for printand digital publications,includingdirectmail,e-
marketing, catalogs and conferences.Managed creative concepts and listresearch/segmenta tion.Wrote, edited
and proofread copy. Managed $450K budget. Planned and represented company at medical and lifesciences
conferences targeted to physicians,faculty and institutions.Supervised marketingassistant.
MARKETING SERVICES SUPERVISOR
ELSEVIER / THE LANCET, New York, NY 1997 - 1999
Developed and implemented effective marketing plans and materials directed toward more targeted institutions,
associations,organizations,physiciansand researchers. Wrote,edited and proofread directresponse, media kits,
advertisingcollateral,and conference promotions. Increased circulation by an average of 11% per year. Managed
$350K budget and staff of three. Planned and attended domestic and international conferences.Supervised
administrativestaff of three.
EDUCATION
B.A., SARAH LAWRENCE COLLEGE, Bronxville, NY
Russian Language & Literature
COMPUTER SKILLS
● MicrosoftWord, Excel,PowerPoint, Google Analytics,SEO,dual-platformPC/Mac
● Workingknowledge of HTML; document editing in Adobe Acrobat
● Trained in HobsonsConnect CRM (email platform)
● Experienced with MicrosoftProjectand Basecamp project management platforms