Seller representation

A gent Prof i l e
Windermere Real Estate/Arlington
210 E. Burke Avenue
Arlington, WA 98223
Cell Phone: (360) 722-4593
Office Phone: (360) 435-0700
Fax: (360) 435-3105
laurabkuhl@aol.com
www.laurakuhl.withwre.com
Laura Kuhl
LAURA KUHL REAL ESTATE BROKER ARLINGTON WASHINGTON
A Licensed Washington Broker with 29 years experience, Laura is a Buyers Agent and Listing specialist that handles Valuations &
Listing Assignments. She is Certified with professional designations such GRI (Graduate of the Realtor Institute) ABR (accredited
Buyer Broker) CRS (Certified Residential Specialist)SFR (Short Sales & Foreclosure Resource) which is recognized by the National
Association Of REALTORS, and Lenders throughout the Industry. Laura has the experience in dealing with only Qualified Buyers &
Investors. In addition Laura has a B.A. in Communication from Arizona State University.
WINDERMERE ARLINGTON LAURA KUHL
#1 office in the area and serving all of Snohomish and Skagit Counties. Cities include, to name a few, Arlington, Smokey Point,
Marysville, Everett, Lake Stevens, Snohomish, Stanwood, Lake Goodwin, Silvanna, Darrington, Oso, Camano Island, Mt Vernon,
Burlington.
LAURA KUHL PERSONAL INFORMATION
Laura is a member of the Kiwanis which has an emphasis on helping children. She served as Vice president of the Arlington Arts
Council for 7 years, on the Arlington Hotel and Motel Tax Board, and an Arlington/Smokey Point Chamber member. She and her
husband of 31 years, David, met and married in the northwest. David is the Community and Planning Director for the City of
Woodinville. Together they have one son and four grandchildren, one rescue dog, and one rescue cat. Living in the Glen Eagle golf
course community on the 4th green feeds their love of golf. Laura has a passion for the arts, has a pottery studio in her home for
leisure down time.
Agent Profile
laurabkuhl@aol.com
(360) 435-0700
Laura Kuhl
Windermere Real Estate/Arlington

HOW I HELP
SELL YOUR HOME
Helping to find a buyer for your home is only
one facet of my job.
In addition, I will:
■■ Explain basic real estate principles and
paperwork
■■ Do a Comparative Market Analysis (CMA)
to help determine your home’s value
■■ Help determine the right selling price
■■ Assist you in preparing your home
for sale
■■ Market your home to buyers and
other agents
■■ List your home on Realtor.com,
Windermere.com and other real estate
websites
■■ Keep you up-to-date on current market
activity, as well as comments from
potential buyers and agents about
your home
■■ Assist you with the purchase and
sale agreement
■■ Negotiate with buyers and their agents on
your behalf
■■ Track contingencies and ensure contract
deadlines are met
■■ Work with the escrow company to ensure
all documents are in order and on time
So by working with me, you will:
■■ Be more likely to get the highest return on
your investment
■■ Decrease your days on market
■■ Understand all the terms, processes and
paperwork involved
■■ Have exposure to more buyers and agents
with qualified buyers
■■ Have current market information to make
informed decisions
■■ Have a skilled negotiator on your side
■■ Have peace of mind that the details are
being handled
©2015 Windermere Services Company. All rights reserved. WORC 06/15 601

Determining the right price for your property is the most critical step in ensuring you get the
highest return on your investment in the least amount of time. MLS statistics show that the
longer a home is on the market, the lower the sales price. So my job is to help you set the right
price from the start, and to position your property so it stands out in the market.
The market value of your home is what buyers are willing to pay in today’s market conditions.
Our goal is to determine its market value and set the price accordingly.
DANGERS OF PRICING ABOVE MARKET VALUE:
■■ Your true target buyers may not see your property because it’s listed out of their price
range.
■■ The buyers in the higher price point may compare your home to other homes at that price
and consider it a bad value.
■■ It may sit on the market longer and sell for less than asking price, while you continue to pay
ownership costs and can’t move on with your life.
Here’s how I’ll help you successfully price and position your property for the highest return:
©2015 Windermere Services Company. All rights reserved.
PRICING YOUR PROPERTY
■■ Analyze current market conditions and
sales prices of comparable properties
■■ Discuss your goals and needs
■■ Advise you about ways to make your
property more attractive to buyers
■■ Create a comprehensive marketing plan
targeting the most likely buyers
■■ Market your property to other agents,
and get their feedback on its price and
presentation
■■ Keep you up-to-date on sales activity and
market conditions
You can be assured that my experience and
understanding of the marketplace will help
you get the best price possible in the shortest
time.
WORC 06/15 605

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Another way to get your home sold quickly is
through detailed information and
pictures on Windermere.com.
Windermere.com has:
■■ Online collaboration with your
Windermere agent
■■ On average one million monthly visits
■■ On average 500,000 property listings
■■ Information about every MLS listing
available in your area
■■ Enhanced search capabilities and
image viewer
■■ A “save your favorite” feature
■■ RSS feeds of new listings that match
your search criteria
■■ Open House search
■■ Featured “Showcase” and “Premier”
homes on the home page
■■ Share tools for email and social media
In addition to searching for homes, buyers
and sellers use Windermere.com to:
■■ Better understand the buying
or selling process
■■ Read the Windermere blog
■■ Use the mortgage calculator
■■ Brush up on real estate terms
■■ Find a Windermere office or agent
to work with
Let the power of technology and
Windermere.com work for you.
©2015 Windermere Services Company. All rights reserved.
WINDERMERE.COM
WORC 06/15 606
O P P O R T U N I T Y
EQUAL HOUSING

MARKET
PREPARATION GUIDE
Properly preparing your home for sale is one of the best ways to make a favorable impression that
will help it sell more quickly and for the best price. I can help you stage your home or refer you to an
accredited staging professional. But there are a lot of things you can do yourself, both before and during
showings, to improve its appeal.
YARD
❑❑ Lawn
❑❑ Hedges & Shrubs
❑❑ Flower Beds
❑❑ Fences & Gates
❑❑ Walks & Driveways
HOME EXTERIOR
❑❑ Paint
❑❑ Trim Paint
❑❑ Porches, Decks,
Railings
❑❑ Brickwork
❑❑ Siding
❑❑ Front Door
❑❑ Roof
BATHROOM(S)
❑❑ Tub
❑❑ Shower Enclosure
❑❑ Tile & Grout
❑❑ Sinks & Counters
❑❑ Toilet
❑❑ Faucets
❑❑ Floor
❑❑ Walls & Ceiling
BEDROOM(S)
❑❑ Traffic Patterns
❑❑ Furniture
Arrangement
❑❑ Window Coverings
❑❑ Closets
❑❑ Floor/Carpet
ENTRY, LIVING, DINING,
FAMILY ROOMS
❑❑ Traffic Patterns
❑❑ Furniture
Arrangement
❑❑ Window Coverings
❑❑ Fireplace
❑❑ Floors/Carpet
❑❑ Walls & Ceilings
KITCHEN
❑❑ Countertops
❑❑ Cabinets—
Exterior & Interior
❑❑ Appliances
❑❑ Faucets
❑❑ Sinks
❑❑ Floor
BASEMENT
❑❑ Stairway
❑❑ Floor
❑❑ Storage Areas
❑❑ Finished Areas
❑❑ Windows & Window
Coverings
GARAGE
❑❑ Door
❑❑ Storage
GENERAL
❑❑ Doors
❑❑ Windows
❑❑ Window Frames
❑❑ Lights
BEFORE SHOWINGS:
■■ Turn on all interior lights, even during the
day, and exterior lights at night.
■■ Make the temperature comfortable—
approximately 68 degrees.
■■ Keep pets in a separate area, and change
litter boxes daily.
■■ Put money and other valuables away and
out of sight.
■■ Keep curtains, drapes and shades open.
■■ Open all doors inside the home, except
closets.
DURING SHOWINGS:
■■ A buyer will likely spend more time
previewing your home if you’re not there.
■■ If you can’t leave the home, try to stay out of
the way, and keep children quiet and out of
the way.
■■ Don’t precede or follow potential buyers
through your home.
■■ Let the sales associate show and sell your
home.
Here’s a checklist to help you identify areas in your home that may need improvement in order to make
the best impression on potential buyers.

A commonly asked question is, “Is there a best time to put your home on the market?”
The answer is “Yes.”
The best time to market your home is exactly when you are ready.
What is important is to have a good game plan and time for preparation. When you are ready,
I will be there to assist you with information that will help you get the greatest return on your
investment.
I CAN HELP:
■■ Assess how much your home is worth.
■■ Provide information on how long homes in your price range have been on the market.
■■ Prepare your home for showings … and for selling.
Let’s talk about your personal goals and current market conditions to determine when the time
is right for you.
TIMING THE MARKET

Easy access for buyers to see the interior of your home increases marketability and shortens
market time. For added security, we use mobile-activated key boxes to provide access to your
home. This allows:
■■ The ability to control times that people are allowed in.
■■ Only real estate agents in good standing to have access.
■■ The tracking of agents as they show the home.
■■ For me to obtain immediate feedback from agents who have shown the home.
Security, safety and traceability offer real peace of mind.
CONTROLLED ACCESS

The old adage says, “A picture is worth a thousand words.”
There is a reason that some adages become old … because they are so true.
Statistically we know that 83 percent* of the people searching online for homes want to see
photos, photos and more photos. In order to make the best first impression, we display only
professional photography that will appeal to as many buyers as possible.
The premise is simple. Give buyers the information they want and it will prompt action.
*National Association of REALTORS® 2014 Profile of Home Buyers and Sellers
PROFESSIONAL
PHOTOGRAPHY

Selling your property means the careful orchestration of advertising, marketing and public
relations. My goal is to reach precisely the right target audience through key local and
national contacts.
One way to achieve this goal is to pique interest with the full-color marketing materials I use to
showcase your home. Whether I am presenting your information in a postcard mailing to the
neighborhood or in an informative flyer, each piece will exude quality and professionalism.
Another way is to display a Windermere yard sign, which for over four decades has become
synonymous with quality listings.
What better way to tell the story of your home?
MARKETING
FLYERS AND SIGNAGE
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Issaquah Area Home
$1,125,000 MLS#: 1234567890
Photo 2 text Photo 4 textPhoto 3 text
18500NELakeAliceRoad
Jennifer Agent
direct: 206-123-4567 x890
main: 207-770-9900
cell: 206-987-6543
fax: 206-789-1234
jenniferagent@windermere.com
www.jenniferagent.com
Alexander Realtor
direct: 206-345-6789 x891
main: 207-770-9900
cell: 206-876-5432
fax: 206-789-1234
alexanderrealtor@windermere.com
www.alexanderrealtor.com
All information contained herein is supplied by the seller to
the best of his/her knowledge, but is subject to verification
by the purchaser, and the broker assumes no responsibility
for the correctness thereof. In accordance with the law, this
property is offered without respect to race, gender, color,
creed, familial status, national origin or handicap.
Joe Agent
Associate Broker
Windermere/Realty Group
123 Street Address
City, WA 12345
Phone: (206) 555-1212
E-mail: jagent@windermere.com
16216 West Main
Williams Creek $425,000
windermere.com
Exclusively
Windermere Real Estate/Wall Street, Inc.
555 555-2323
windermere.com
Windermere Real Estate Company
555-5050555
Anita Agent

One powerful way to create traffic and exposure for your home is by holding open houses.
■■ 44 percent of buyers report using open houses as an important information source when
looking for a home.*
■■ Open Houses also create “buzz” in the neighborhood.
■■ Neighbor referrals and signs comprise 16 percent of the ways in which buyers have found
the homes they bought.*
This really is a case where seeing is believing.
OPEN HOUSES

THE IMPORTANCE OF
BROKERS OPENS
According to the National Association of
REALTORS® 2014 Profile of Home Buyers &
Sellers, 33 percent of the buyers heard about
the home they bought from a real estate
agent. It only makes sense to make sure real
estate agents are aware of the features and
benefits of your property.
Inviting agents to tour your home as soon
as it comes on the market is a great way to:
■■ Market your home to agents with
qualified buyers
■■ Generate “buzz” in the industry
■■ Get valuable feedback from local
professionals
It's just one more way in which I can
leverage my connections with real estate
professionals to sell your home quickly
and for the best price.

Having your property information seen on the Internet is essential for the sale of your home.
Today, 43 percent of buyers find the home they ultimately purchase on the Internet. The real
estate agent remains the second most common source at 33 percent.*
Social networks are where people go to talk, share information and keep informed. I will ensure
that your property will be listed on several high-traffic websites and social media channels.
*National Association of REALTORS® 2014 Profile of Home Buyers & Sellers
SOCIAL NETWORKING

REALTOR.COM
All of Windermere’s listings are also featured
on REALTOR.com, the most trusted real estate
site in the country. Here’s how REALTOR.com
increases your home’s exposure:
■■ Provides access to up to 30 million unique
visitors each month.
■■ Features listings from every major multiple
listing service in the U.S.
■■ Visited by nearly one million international
unique visitors each month looking for
U.S. properties.
■■ It’s the Internet’s largest real estate
marketplace.
Between Windermere.com and REALTOR.com,
you have the best in regional, national and
international exposure for your home.
Official Site of the National Association of REALTORS®

Once your home is sold, I will work tirelessly
to help you through the labyrinth of details
required in the closing process.
I will:
■■ Guide you through the system.
■■ Provide timely updates.
■■ Coordinate all the details with the closing
service providers.
■■ Work with the escrow company to make
certain all the documents needed are
complete and in order.
■■ Help facilitate a timely closing.
I can assure you that you will receive my
utmost attention, support and a guiding hand
throughout.
THE PATH TO CLOSING

In order to properly prepare your home to
go on the market, we will order a title report
from a reputable title company.
Among other things, these reports will assist
with information about:
■■ Unforeseen liens or judgments.
■■ Boundary disputes.
■■ Unresolved title issues.
■■ Easements and covenants, conditions
and restrictions (CC&Rs).
A buyer has the future in mind when they
buy a house, but with homeownership comes
the need to protect the property against the
past as well. A title report will provide peace
of mind for all parties involved.
CONSIDERATIONS FOR
TITLE REVIEW

Home inspections are a critical part of the home buying and selling process.
Inspections take the mystery out of selling your home and may make it easier for prospective
buyers to imagine themselves living there. By making repairs and disclosing the home’s
condition to a prospective buyer before negotiations begin, you can create an atmosphere of
good faith and instill confidence about your home's condition. This, in turn, may help sell your
home faster and closer to your listing price. I can help you:
■■ Find a reputable inspector and home repair contractors.
■■ Prepare for when unknown problems are discovered.
■■ Review inspection options.
■■ Negotiate fair and appropriate solutions, if necessary.
A home inspection benefits all parties involved by providing insight into the condition of the
home, thereby helping to reduce the overall listing time of your property.
GUIDING YOU THROUGH
THE INSPECTION

Good communication is key to a successful working relationship.
I am committed to keeping you up-to-date on the events surrounding the sale of your home.
You can expect:
■■ Updates to keep you informed of all market activity.
■■ Comments and suggestions from real estate agents that tour your property.
■■ Information from agents working with qualified buyers.
■■ Feedback from potential buyers during open houses.
■■ Current market trends.
This will enable you to make informed, timely decisions based on the continuing
flow of information.
KEEPING YOU INFORMED

MARKETING
YOUR HOME ONLINE
According to a national survey*, 88 percent of home buyers
use the Internet to search for homes. When you’re ready to
sell your home, you should expect your agent to have a plan
for marketing your home online.
I will post your home on Windermere.com, and because
I am a member of the Multiple Listing Service, your listing
will also appear on all other major participating brokerage
sites in the area. Windermere's listings also appear on other
leading real estate search sites like Trulia, Yahoo!, Realtor.com
and Zillow.
Your home is your most treasured asset. Don't miss out on
this crucial opportunity to reach buyers in your community,
and beyond.
real estate searchreal estate search

Seller representation

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