Customer Care Presentation


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Customer Care Presentation

  1. 1. Customer Care<br />My Customer Care Commitment to you, <br />Mr. & Mrs. Smith<br />100 Main St. Anywhere, Wa.<br />
  2. 2. How We Help You<br />Sell Your Home<br />Our responsibilities:<br /><ul><li>Explain basic real estate principles
  3. 3. Research your home’s value
  4. 4. Market your property
  5. 5. Negotiate the purchase
  6. 6. Help close the transaction</li></li></ul><li>Customer Care<br />Know that your happiness is our only goal. There are few things in life more important than your home. <br />We understand that a home is about making memories and a place where dreams come true. It’s about family, friends and experiences you cherish. A home is where life takes place. <br />Our part in this process is to help you easily, quickly and safely reach the next chapter of your life.<br />
  7. 7. Your rights in this<br />Partnership<br />You have the right to:<br /><ul><li>Expect prompt and caring service.
  8. 8. All of the correct information, immediately.
  9. 9. Find exactly what you want quickly and easily.
  10. 10. Expect us to know everything about your home, and the neighborhood amenities.
  11. 11. Expect us to guide you through every step of the process.
  12. 12. The best real estate experience.</li></ul>We fully expect to honor your rights and because of that, our<br />journey will be mutually rewarding. <br />
  13. 13. The Leading Regional Real Estate Brand<br />in the West<br />Windermere at a glance<br />From REAL Trends 500 Report<br /><ul><li>Established 1972
  14. 14. Number of offices 336*
  15. 15. Number of agents 8,273
  16. 16. Total sales volume $31,860,630,014</li></ul>From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2007.<br />*Franchise offices: 336 Total offices: 375<br />
  17. 17. Windermere<br />Windermere East<br />Your Office Name <br />at a glance<br /><ul><li>Established (year) ????
  18. 18. Number of agents ???
  19. 19. Total sales volume $???,???,???</li></li></ul><li>Our Extended Family<br />With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West. <br />Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.<br />
  20. 20. Windermere<br />Foundation<br />Helping Homeless Families<br /><ul><li>Created in 1989
  21. 21. Supports programs that help homeless and low-income families
  22. 22. Every time I complete a real estate transaction, I make a donation to the Foundation
  23. 23. My office supports (org name) through the Foundation</li></li></ul><li>Windermere<br />Community Service Day<br />Dedicated to the Community<br /><ul><li>One day each year, since 1984
  24. 24. All Windermere associates take off a day give back to the communities in which we live and work
  25. 25. Hands-on assistance to organizations in our community
  26. 26. This year, my office spent the day…</li></li></ul><li>440,000<br />26,400<br />5,280<br />7,920<br />5,280<br />7,920 <br />1,200<br />1,680<br />0<br />5,040<br />How we’re Compensated<br />Helping you sell your home is our top priority<br /><ul><li>We are independent contractors
  27. 27. We’re paid by commission only after a sale is complete
  28. 28. We retain only a portion of the total commission</li></li></ul><li>Moving Out of the Area<br />Windermere’s Relocation network connects me to knowledgeable agents worldwide. And since so much of real estate is based on relationships, I’m able to pull together resources that will facilitate your relocation.<br />No matter where you need to move, <br />I can place you in <br />good hands. <br />
  29. 29. Professional Profile<br />Craig Rhodes <br />Experience<br /><ul><li>5 years experience selling real estate.
  30. 30. Specializing in the Seattle Eastside markets
  31. 31. 25 years sales experience with Boeing. </li></ul>Training<br /><ul><li>Currently hold Real Estate Licenses in Wa. & Az.
  32. 32. Hold Real Estate designations including, SRES, MBRE, SFR & ABR candidate.
  33. 33. On-going courses in Real Estate & Business Management </li></li></ul><li>My Support Team is<br />Here for You<br />Our support team helps us provide top-notch customer service to our clients.<br />
  34. 34. We’ll Maximize Our<br />Network for You<br />Drawing on the strength of the personal and professional network that we have built, <br />We will easily find qualified buyers for your home.<br />
  35. 35. Finding Buyers for<br />Your Home<br />Sources buyers use in their home search<br />
  36. 36. Marketing<br />Your Property<br />Our customized marketing approach includes:<br /><ul><li>Preparing your home for sale
  37. 37. Maximizing advertising and marketing opportunities both online and in print
  38. 38. Your property included on and the Multiple Listing Service for maximum exposure to potential buyers</li></li></ul><li>Put Your Home on<br />Our Home Page<br />Attract Buyers on, Trulia and Craig’s List and others.<br /><ul><li>Our Photo Gallery feature lets buyers take a virtual tour
  39. 39. The myWindermere feature sends buyers an e-mail if your home is a match
  40. 40. Open House search lets buyers know when your house will be held open.</li></li></ul><li>We’ll Put Your Home on<br />Our Home Page<br /><br /><ul><li>I will set your home as a featured property on my home page.
  41. 41. Buyers using both our websites will receive an e-mail if your home is a match
  42. 42. Additional tools that attract buyerssuch as our Photo Gallery feature,PropertyPoint™ map search.</li></li></ul><li>Attracting Buyers with<br />Online Advertising<br />We will use online advertising opportunities to get your property in front of potential buyers. Several are opportunities is with & Craig’s List<br />Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.<br />
  43. 43. We will Coordinate<br />Your Closing<br />
  44. 44. Positioning Your Home<br />on the Market<br />Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process.<br />
  45. 45. Recognizing<br />Key Market Factors<br />We do not control:<br /><ul><li>Location
  46. 46. Competition
  47. 47. Market Conditions</li></ul>We can control:<br /><ul><li>Condition of the house
  48. 48. Terms
  49. 49. Price</li></li></ul><li>The 80/20 Rule<br />There are two <br />major factors in<br />selling your home:<br />
  50. 50. Pricing Your Property<br />Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time. <br />
  51. 51. Pricing Your Property<br /><ul><li>Pricing strategy depends on market conditions
  52. 52. Best exposure during the first 3 to 5 weeks
  53. 53. Well-priced homes sell quickly
  54. 54. The longer a home is on the market, the lower the selling price
  55. 55. The “right” price attracts qualified buyers
  56. 56. Overpricing a property loses buyers that are looking and are ready to purchase at the “right” price</li></li></ul><li>Increase Marketability<br />Showing Your Property<br />Strategies to target the most interested buyers:<br /><ul><li>Real estate agent previews
  57. 57. Open House search
  58. 58. Neighborhood Open House
  59. 59. Create a welcoming Open House experience</li></li></ul><li>Buyers Go Beyond Search on<br /><br />
  60. 60. Our Website Attracts Buyers<br /><br />Buyers enjoy features such as:<br /><ul><li>Photo Gallery
  61. 61. Interactive map search
  62. 62. myWindermere
  63. 63. RSS Feeds
  64. 64. Open House search</li></li></ul><li>Windermere’s Exclusive<br />Photo Gallery<br />Photo Gallery is a multi-media presentation tool that I can use to highlight your property’s best features.<br /><ul><li>Take a virtual tour of the home anytime online.
  65. 65. Include unlimited high quality photos featuring exterior and interior shots.
  66. 66. PDF, Flash and video files can also be attached to the Photo Gallery</li>