Pat Bradley-Falke has been a realtor for almost 40 years. She works for RE/MAX Alliance in Dayton, OH

2. Almost 40 years experience in real estate
“I have been in business myself for decades, but clearly your
team comes to the top of my list on people I dealt with in
quality of work, i.e., accuracy,timeliness, communication
and above all building relationships. Selling and buying a
house by all means is one of the most important events in
life and you made it easy for us.” M. Inohara
“Pat's professionalism is to be commended. She challenged
us when needed and "told it like it is" regarding the
declining market. While a realist, she is also someone who
brings 150% to the table for her clients. Thanks Pat, for
selling our house and not giving it away." L & G
Wein
Pat Bradley Falke

3. My Resume
Education:
BS in Education – Ohio State University
M Ed – Wright State University
CRB – Certified Real Estate Brokerage Manager
CRS – Certified Residential Specialist
ABR – Accredited Buyer Representative
Qualifications:
Ohio Real Estate Brokerage License
Member of the National Association of Realtors
Active Member of the Dayton Area Board of Realtors
Member of the Realtors CRS, CRB, & ABR Councils
Experience:
Full-time in the real estate profession since 1979
Licensed as a Broker since 1982
Broker/Associate RE/MAX Alliance Realty
Achievements:
Recipient of Dayton Daily News Top Ten Women Award
RE/MAX Hall of Fame
DABR & OAR Sales Leaders Club
Broker/Owner of the Year, DABR & RE/MAX of Southern
Service:
Trustee, Ohio Association of Realtors
Treasurer & Director, Dayton Area Board of Realtors
Chair, Multiple Listing Service
Committees: Finance, Forms, Education, Planning

4. • I represent buyers and sellers at all prices within
the market. While I specialize in home sales in
the south and south east Dayton area, I have
worked with clients all over the Miami Valley.
My Recent Home Sales

5. 705 Lefevre Circle
Kettering
5 Whetstone Ct
Springboro
9660 Springwater Ln
Miamisburg
436 Dellwood Ave
Oakwood
10307 Black Birch
Washington Twp
2200 Polo Park Miami Twp
75 Drew Ct
Springboro
9748 Dinwiddie Ct
Centerville
5788 Hithergreen Dr
Washington Twp
130 W Thruston
Oakwood
1465 Delynn Dr
Washington Twp
8735 Toftrees Ln
Springboro
2408 Beechknoll Pt
Washington Twp
3975 Sable Ridge
Bellbrook
2848 Maginn
Beavercreek
11114 Ashbury Meadows
Washington Twp
9775 Greenside
Washington Twp
269 Annette Dr
Centerville
7285 Wentworth Way
Clayton
200 Oakview Rd
Kettering

6. 0
20
40
60
80
100
120
140
160
2017 YTD 2016 2015 2014 2013 2012
Pat's Listings
Avg Agent Listings
Average Days Spent on the Market

7. 0.92
0.93
0.94
0.95
0.96
0.97
0.98
0.99
1
2017
YTD
2016 2015 2014 2013 2012
Pat's Listings
Avg Agent's Listings
Selling Price as a % of List Price

8. Internet: 92%
Real Estate Agent: 88%
Mobile App: 50%
Source: 2014 National Association of Realtors Profile of Home Buyers and Sellers
Information Sources Used in a
Home Search

9. MARKETING PLAN
1. Perform a comprehensive Comparative Market Analysis (CMA).
2. Help prepare the property for marketing, including “props” if necessary.
3. Enlist the assistance of our in-home interior decorator as appropriate.
4. Determine if a pre-listing home inspection is warranted.
5. Calculate home seller’s estimate of net proceeds.
6. Take photos of interior and exterior of home.
Pre-Listing

10. MARKETING PLAN
1. Place a RE/MAX Alliance sign on the property.
2. Utilize a lockbox on front door to facilitate ease of showings.
3. Input property information and pictures into the MLS System.
High quality photographs & well written descriptions are the best way to make a great on-line impression
4. Produce professional quality color brochures of property.
5. Input property information into the following websites:
Realtor.com, Zillow.com, Homesnap.com,
REMAX.com, Trulia.com, PatFalke.com, DABR
6. Continually review home comparables in your area to make sure that we are
priced competitively.
During the Listing Period

11. Your home’s location, size, lot, curb appeal, exterior and interior condition, floor plan,
age, and amenities have the most impact on your home’s value.
But, there are other factors that determine the current value of your home. Those
factors are:
Current Mortgage Rates
Local Economic Conditions
Seasonal Demand
Availability of Competitive Properties
Prices of Recently Sold Comparable Properties
Your Home’s
Market Value

12. The CMA (Competitive Market Analysis) is the best tool we have in
determining the value of your home.
Pat looks at listings with comparable attributes to your home. While she
looks at properties currently on the market, prices of homes that have
recently sold are the best indicator of pricing in current market
market conditions.
Pat studies these recent sales and uses them as a foundation for pricing
your home, taking into consideration any differences in condition, age and
square footage.
Your Home’s
Market Value

13. THE RIGHT PRICE
In order to determine the true market value of your home, we will look
at the range of home prices in your neighborhood and surrounding
area.
Advantages of finding the right price:
√ Better response from potential buyers
√ Increased Agent Response
√ Attract better offers
√ Faster sale

14. A buyer will not pay more than they need to for your home. Buyers have
been watching the market closely and are armed with information on
recent sales as well as the condition and pricing of homes that are
competing with yours for their attention.
Do not help sell your neighbor’s house! Make sure that your pricing
is competitive. Do not let potential buyers skip over your home because
you have priced it too high based on comparable homes.
THE RIGHT PRICE

15. Starting out with a high price to “test the market” is a common mistake made by sellers. Most activity on a home comes in the first weeks
the home is listed. Buyers know if a home is priced too high and will avoid coming to look at the property. By the time the seller takes a
price reduction, potential buyers may have already purchased another home or may choose not to see it since it has already be en on the
market for awhile.
The longer a home spends on the market, the lower its perceived value is among buyers, who start to think that something is “wrong” with
the house since it has been on the market so long. Sellers are often forced to make larger price reductions to attract atten tion to their
homes. This can lead to getting an even lower price for their home than they would have if they had priced the home at it’s fair market
value to start.
In short, buyers are savvy. They will not pay more than fair market value for a home. By pricing your house correctly up front, you have a
better shot at capturing buyers and getting a better final price for your home.
THE RIGHT PRICE

16. More than 5 showings of a property without an offer
within a 30 day period indicates that the price is 5-
10% over the current market value.
Less than 5 showings of a property within a 30 day
period indicates that the property’s price is at least
10% over the current market value.
Source: National Association of Realtors
THE RIGHT PRICE

17. ZILLOW & “ZESTIMATES”
As an agent, I find the website Zillow to be a valuable tool that can
expose your home to a wide audience of potential buyers.
As a seller you need to be aware the “Zestimate”, or estimate of your
home’s worth calculated by Zillow, is not necessarily an accurate
reflection of the market value of your home.
Zestimate comparison to actual sales price
County w/in 5% w/in 10% w/in 20%
Median
error
Montgomery 38.5% 60.7% 80.9% 7.1%
Greene 40.2% 66.5% 87.5% 6.3%
Warren 46.2% 69.8% 87.1% 5.8%
Source: Zillow, updated 2/10/2015

18. SERVICES
MLS Client Portal
Helps keep track of what is going on with comparable homes in the
market.
Feedback from Showing Time
Hear from agents and prospective buyers.
Communication
You can expect weekly emails or phone calls from Pat & her team. They are
always available to serve you.

19. GETTING YOUR HOME READY
FOR THE MARKET

20. GETTING YOUR HOME
READY TO SELL
Before your house is put on the market, Pat will do a walk-
through with you. She will look at the inside and outside of your
home to make sure it is ready to sell. She will give you input
based on her 40 years in the real estate business.

21. MAKE THE MOST OF THAT
FIRST IMPRESSION
1. Make sure your lawn and landscaping are well manicured.
2. De-clutter front porch & wash front door.
3. Power wash driveways and walkways.
4. Clean & store screens (home will look brighter!).
5. Wash inside & outside of all windows.
6. Clear off those spider webs.
7. Clean your exterior lighting fixtures.

22. DON’T LET SMALL ISSUES
DISTRACT BUYERS
1. Check and repair leaky faucets.
2. Replace burnt light bulbs.
3. Donate those unwanted clothes & unnecessary items to
free up closet, attic or garage space.
4. Assess if your walls & woodwork need to be freshened up.
5. DETAIL clean (get on your hands & knees).

23. HINTS FOR A
SUCCESSFUL SHOWING
1. Make your bathrooms & kitchen sparkle.
2. Open up curtains and blinds to let the sun in.
3. Turn on ambiance lighting.
4. Keep surfaces uncluttered.
5. Keep your house as clean as you can, you never know when a
potential buyer will want to see it.

24. Questions You Should Ask a Realtor
How long have you been in the business?
I have been a Realtor for almost 40 years. I have been a RE/MAX agent for more
than 25 years and have been inducted into the RE/MAX Hall of Fame.
How many houses have you listed and sold in the past year?
Since October of 2016 I have listed 21 homes. Of those listings, I have sold 12
and currently have 5 under contract and set to close in the next 4 weeks. I have 3
listings on the market – they are located in Kettering, Oakwood & Washington Twp.
What is the average length of time your listings are on the market?
For 2017 YTD my listings have spent 52 days on the market compared to 104 days
for the average realtor with the DABR.
What % is your list price to the actual sales price?
For 2017 YTD my listings have sold for 99.2% of the listing price compared to
96.9% for the average agent with the DABR.

25. Client Testimonials
I have bought 4 homes and Pat is the best Realtor ever by a large margin. - J&A Daume
Pat was wonderful. She is very professional and also very personable. We really appreciated her expertise &
would highly recommend her to others. - A & J Clune
Pat was truly a great asset to our move back to Ohio. She provided great insight into the communities within the
Dayton market. She is the ultimate professional and I would strongly recommend her as one of the top notch
Realtors in this area. - J Gartner
Pat's professionalism is to be commended. While a realist, she is also someone who brings 150% to the table for
her clients. - G & L Wein
Pat was very professional & has a lot of experience in the real estate market. She made it a great experience &
helped us find an amazing house! - J & T Frederickson
Pat sold me my first home and also helped sell my last home. I have always been very satisfied and rely upon
Pat's expertise. I have referred her to family and friends. - M & J Drerup
Pat is very helpful and knowledgeable. I would highly recommend her to friends & family. - L Austin & R
Clites

26. I've been helping people buy
and sell homes for almost 40
years.
I look forward to helping you
with the sale of your home.