How to Optimize Your Online Presence for Receiving Job Offers

2,161 views

Published on

According to a study commissioned by Microsoft, 79 percent of employers now conduct an online search of applicants. Seventy percent say they have turned down applicants by what they found online. However, only 7 percent of job applicants were concerned about their online reputations. So, is your online presence helping or hurting your chances of landing a job?

Published in: Technology, Business, Career
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,161
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
6
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

How to Optimize Your Online Presence for Receiving Job Offers

  1. 1. How to Optimize Your Online Presence for Receiving Job Offers Contact Heather at heather@comerecommended.com
  2. 2. Who Am I? • Heather R. Huhman, founder and president of Come Recommended – A career and workplace education and consulting firm specializing in young professionals • Author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle • Career & Recruiting Advisor for Cachinko Contact Heather at heather@comerecommended.com 2
  3. 3. The Statistics • 79% of employers now conduct an online search of applicants • 70% say they have turned down applicants by what they found online • Only 7% of job applicants were concerned about their online reputations – Is your online presence helping or hurting your chances of landing a job? Source: Microsoft Contact Heather at heather@comerecommended.com 3
  4. 4. What Employers Are Seeking • When an employer Googles your name, what are they hoping to find? – Consistency: If you have an online profile on one or several professional networking sites, they want to see that it aligns with your experience on your resume – Professionalism: Employers hope not to find anything inappropriate in their search that may make you appear less than professional – Expertise: On Twitter or your blog, employers are looking for how dedicated you are and how much knowledge you bring to the table Contact Heather at heather@comerecommended.com 4
  5. 5. What Employers are Seeking • When an employer Googles your name, what are they hoping to find? – Passion: Looking through your online presence, employers are hoping to see you enjoy your field and strive to further your skills – Someone memorable: Will your online presence leave a lasting impression on the employer? Will it make you stand out among the rest of the candidates? Contact Heather at heather@comerecommended.com 5
  6. 6. What Employers are Seeking • Employers don’t want to encounter… – References to drinking or drugs and other inappropriate content • Photos, language, videos – Gossiping about or bad-mouthing former employers or workplaces • This raises a red flag immediately – Poor communication skills • Yes, they matter online, too! Contact Heather at heather@comerecommended.com 6
  7. 7. How to Assess Your Current Online Presence • Search for yourself – Use various search engines to see what comes up for your name – If you have a common name, type in another detail about yourself, such as the university you attended or your field • Pay close attention to the results – What comes up in the first 2-3 pages? – Is there anything unprofessional (YouTube videos, Facebook photos) that you can remove? – Are your professional accounts in the top results? If not, why aren’t they? (Underused? Not updated often?) Contact Heather at heather@comerecommended.com 7
  8. 8. How to Assess Your Current Online Presence • Set up a Google alert on your name – This allows you to catch new results as they come in and avoid any future problems • Comb through your social networking profiles – Delete anything that may be considered inappropriate to an employer, such as college party pictures, offensive language or remarks, etc. – Just because your profile is set to private, doesn’t mean they won’t see it (especially if a mutual friend works for their company!) Contact Heather at heather@comerecommended.com 8
  9. 9. How to Assess Your Current Online Presence • Look at the results that come up for others with your name – Are these things that could affect you in a negative way, even though you’re not that person? • Have a friend or family member take a second look at search results for your name – They may see something that you don’t that could affect your chances of getting a job Contact Heather at heather@comerecommended.com 9
  10. 10. Tactics for Improving Your Online Presence • Update your online profiles – Don’t leave any account unused for a long period of time • Delete anything unnecessary or outdated – If you aren’t using a site, delete your account there • Create a portfolio website to show employers work samples – Buy a domain name such as yourfirstnamelastname.com • Start blogging to showcase your writing skills and expertise Contact Heather at heather@comerecommended.com 10
  11. 11. Tactics for Improving Your Online Presence • Link your professional profiles together – Provide links to your LinkedIn, Twitter, online portfolio, etc. on each separate account for easier navigation • Use a similar headshot and username on each profile – Employers will know that they’re looking at the right person’s account • Share relevant industry news, blogs, advice and tactics Contact Heather at heather@comerecommended.com 11
  12. 12. Tactics for Improving Your Online Presence • Pay attention to analytics for your online portfolio or blog – How do you know if you’re reaching the right people? – Google analytics will tell you which keywords you’re getting, where your traffic comes from, etc. • Get involved – Interact with others on Twitter – Answer LinkedIn questions – Join relevant groups – Post updates often – Find industry leaders and follow them Contact Heather at heather@comerecommended.com 12
  13. 13. Tactics for Improving Your Online Presence • Brand yourself – Make your online presence reflect you as a job seeker, your expertise and interests • Give before you receive – Hope for others to promote your blog posts or online portfolio? Help them in promoting theirs – karma will often repay you • Try to get anything unflattering removed – If that’s not possible, create as many positive results as possible to overshadow the negative result Contact Heather at heather@comerecommended.com 13
  14. 14. Tactics for Improving Your Online Presence • Look at who you follow and who follows you – Sometimes, you can be “guilty by association” in the eyes of a recruiter or employer – Your friend’s inappropriate posts and comments can make you look bad, too • Carefully assess those relationships and how they might affect your job search Contact Heather at heather@comerecommended.com 14
  15. 15. Tactics for Improving Your Online Presence • Take advantage of privacy settings on personal social networks – If you use Twitter or Facebook only to communicate with your friends and family, it might be better to leave it private Contact Heather at heather@comerecommended.com 15
  16. 16. Thank you! Join us for our next job seeker webinar on:February 11, 2011: Ways to Focus Your Job Search Efforts for Landing Your Ideal Job Contact Heather at heather@comerecommended.com

×