Either you are working on your company’s organizational culture or growing your customer’s database, you need a community. Part I: Guiding Principles: Why Communities? Why Now?. The impact of the loneliness epidemic. Technology enables us to belong anywhere. We must leverage no tech to reinvent belonging.Defining: Community. Core Values of Communities. Finding your core, telling your story, feeling at home and creating a home for others. Part II: Practical Guide: Crafting Stories. How Communities Grow. Engineering Serendipity. Building Closeness. Growing trust through interactions. Bringing people together, building relationships and intimacy at a collective level.

1. Hacking
Communities
Cracking the Code to Vibrant Communities

2. Hacking Communities
Either you are working on your
company’s organizational culture or
growing your customer’s database, you
need a community.

3. Important Note
Don't eat the
marshmallow too soon.
Credit: CBS News
Evelyn Rose, 4 of Brighton, N.Y., participates in a reenactment of the marshmallow experiment used in a University of Rochester study published in the
journal Cognition. The study was conducted at the University of Rochester Baby Lab. J. ADAM FENSTER / UNIVERSITY OF ROCHESTER

4. Part I: Guiding Principles
- Why Communities? Why Now?
- Defining: Community
- Core Values of Communities
Part II: Practical Guide
- How Communities Grow
- Engineering Serendipity
- Building Closeness
Final Words: Let it Fly
Overview: Core Ideas
Key topics for discussion

5. Belonging matters.
Why we need communities. The impact
of the loneliness epidemic.
Reinventing communities.
Technology enables us to belong anywhere. We
must leverange no tech to reinvent belonging.
Engineering serendipity.
Growing trust through interactions. Bringing people
together, building relationships and closeness.
Building a home.
Finding your core, telling your story, feeling at
home and creating a home for others.
Hacking
Communities
In a nutshell

6. Laís
de Oliveira
Founder
Entrepreneur with 13 years of
experience in community building.

7. Part I
Guiding Principles

8. Belonging is our source code.
Why do we need
communities?

9. To live long
and prosper
In a Nutshell
Source: https://intl.startrek.com/

10. “The real difference between
humans and all other animals is
not on the individual level;
it's on the collective level.”
Inspiration
– Yuval Noah Harari

11. A global issue before the social distancing
imposed by the COVID-19 pandemic.In
January 2018, the UK appointed a Minister
of Loneliness. In January 2020, a study
pointed out that 61% of Americans feel
lonely, based on the UCLA Loneliness Scale.
The Epidemic
Loneliness
The Eleanor Rigby Effect

12. 40%
Did you know?
Of people aged between
sixteen and twenty-four
stating that they felt lonely
a lot of the time. Source: The Anatomy of Loneliness, a study carried by BBC Radio
4's All in the Mind in collaboration with the Wellcome Collection

13. “It is a
biological
imperative to
know that we
belong”
- Susan Pinker

14. Belonging
feels good.

15. Inspiration
– Susan Pinker
“Building in-person interaction (...)
bolsters the immune system, sends
feel-good hormones surging through
the bloodstream and brain and
helps us live longer.”

16. The way we gather
has changed
But the why we stay
together remains the same

17. We’re mobile and connected.
Technology transformed how we interact. It
expanded our boundaries. We moved from
being geographically or ethnically defined
to having the freedom to choose.
Freedom to belong anywhere.

18. Belonging
matters.
We need to
reinvent
communities.

19. People sharing anything.
Defining:
community

20. CHARACTERICS
Identity
Proud to belong and represent your
community. They feel represented.
Growth
It grows organically. Exponentially.
Word of mouth.
Connectedness
Everyone is connected to everyone.
Conversation, not a monologue.

21. Cook Kids Club
Fitting in
Territorial
Fear driven
Micro-managing
Community
Belonging
Welcoming
Love driven
Empowering

22. Traditional
Marketing
Transactions.
Advertising.
Product, price, place,
promotion.
Community
Building
Relationships.
Conversations.
People, purpose, principles,
participation.

23. Community Core Values: AHA
Authenticity | Humility | Abundance
Authenticity Humility Abundance
Make friends, not contacts.
Builds relationships, not
transactions. People feel at
home: take your shoes off.
Creates true belonging.
Glad to be part of. You are
special, as everyone is. A
single snowflake doesn't
make winter. Let it Grow.
Make yourself obsolete.
Give first. The rising tide
lifts all boats. Grow faster,
together: sharing anything.
Enhances trust over time.
Reinforces joy to belong.

24. Storytelling
SHARING BELIEFS

25. Inspiration
– Yuval Noah Harari
“As long as everybody believes in the
same fiction, everybody obeys and
follows the same rules, the same
norms, the same values”.”

26. Fewer dollars spent
on marketing and micro-management
Values Decisions Actions
Culture

27. Tell Your
Story

28. The journey defines
the character.

29. “There's no place
like home”
Dorothy
Judy Garland as Dorothy in the movie:
Wizard of OZ

30. Character Diamond
North
South
EastWest

31. Building trust through interactions.
Building
Community

32. Engineering Serendipity
Bring People Together
Building Collective Relationships
Building Closeness
Four Steps to
Serendipity

33. Engineering
SERENDIPITY

34. Engineering serendipity is to
enhance the chance of successful
connections by increasing the rate
of collisions between people.
Like collision theory applied to people.

35. Inspiration
– Susan Pinker
“Simply making eye contact
with somebody, shaking hands, giving
somebody a high-five is enough to release
oxytocin, which increases your level of trust
and it lowers your cortisol levels.”

36. Hosting
MEALS

37. Hugh Mason
“Community Building is like the
turkey in the Thanksgiving dinner.
People get together to eat the
turkey, but what really matters are
the connections around the table”
Co-Founder and CEO
at JFDI Asia

38. Miscellaneous
Anything you can’t fit in the three
categories below. People just need an
excuse to get together.
Entertainment
Gather together around something light
and fun. Sports, watch parties, music
concerts, book clubs...
Action
Take action together. It could b,e work-
related sharing knowledge, testing a
product or service, or planting a tree.
Location
Bring people to a physical space. A
coworking space, landscape or
historical building, or the watercooler.

39. CONSISTENCY CADENCE
COHESION

40. Building
RELATIONSHIPS

41. Derek
Andersen
Founder and CEO
at Startup Grind and Bevy
“Make friends,
not contacts”

42. Attract.
Engage.
Commit.
Lighthouse
People are attracted to it, yet don’t know
what they will find. They are still foreigners
at this point.
Port
People start coming back to it, interacting
with various attractions. They start to see
familiar faces and feel part of it.
City
People come back to stay. They choose to
commit, be part of it, and build a home there
to help develop it further.

43. Many people and organisations focus
too much on the attraction stage. The
only goal of attracting is to engage, and
the only goal of engaging is to commit.
Every phase must be continuous.

44. Building
CLOSENESS

45. Core
Network
Variable: Vulnerability
Closeness Circles
Building a communication system that
reinforces intimacy over time.

46. Let it Grow
Wrap Up

47. Next Steps
Launch on December 15th

48. Q&A
LET'S TALK

49. Shameless Plug
Join us!

50. Use these free, recolourable icons and
illustrations in your Canva design.
FREE
RESOURCES