Session Delivered on June 23rd at Echelon Singapore 2015 (http://e27.co/echelon/asia/). How to engineer positive behaviors of collaboration, high performance and solution orientation in organizations such as tech startups accelerators. Main drivers to define culture and community building.

1. ECHELON ( SPRING SESSION )
HOW CONTEXT CAN DRIVE
GROWTH AND INNOVATION?
24 JUNE 2015
EMPOWERING
THROUGH CULTURE

2. ENGINEERING
THRIVING CONTEXTS
PAST
CURRENTLY

3. CULTURE?
OK, BUT.
WHAT DO YOU CALL

4. DECISION MAKING
" shared beliefs, values, and activities. "
Origin of word: In late Middle English the sense was ‘cultivation of the soil’ and from
this (early 16th century) arose ‘cultivation (of the mind, faculties, or manners)’ "
BELIEFS > PURPOSE > VALUES (WHY)
V
DECISION MAKING
V
ACTIONS > BEHAVIORS > HABITS (HOW)

5. DECISION MAKING
LIKE WASHING THE DISHES
WHEN NOBODY IS LOOKING

6. CULTURE?
HOW CAN I BUILD
A GROWTH DRIVEN*
*Even when you feel lost, keep growing. Every day.

7. " shared beliefs, values, and activities. "
1. ATTRACTION + SELECTION
2. ENGINEERING INFLUENCE (CULTIVATING)
3. TRACKING (TRANSPARENCY)

8. 1. SELECTION [ STEP 1, 2, 3 of 5]
ENGINEERING CULTURE: ATTRACT THE RIGHT DNA.
- Identify High Potential on Team Members (Mindset).
- Right Hook, Right Reasons (Expectations).
- The Y Factor: Get a Thriving Combination.
EXAMPLES
- YC: Brand and 10 minutes screening: the social factor
- 500: The rule of "layers". 5 to 10 at Stanford class.
- Startup Grind: Speakers (hook) + value based selection

9. GROWTH MINDSET
Self Awareness
Coachable.
Vulnerability
Bravery to face failure, open to feedback.
Ambition (Drive)
Willingness to grow, independent of you.
Track Record
Execution over time. Look at what they've
done before and plans: "with or without you,
they will grow this company".
KNOW WHAT DEFINES A
GROWTH CULTURE

10. LISTEN TO THEIR STORY:
GET TO KNOW WHY ARE
THEY MOVING FORWARD.
GROWTH WILL HAPPEN IF
YOU ARE ALIGNED THERE.

11. 2. ENGINEERING INFLUENCE
EVERYTHING YOU DO COMMUNICATES SOMETHING.
- Clarity (and Simplicity) of Program Focus.
- Align Communication Across ALL Channels. Mainly Your Staff.
- Goal Setting: Alignment With The Program Goals.
Program Aspects ("Function that starts Functions")
- Rational: clear focus (one number you must grow)
- Social: engineer friendships.
- Psychological: feeling safe, but under pressure.

12. ENGINEERING CULTURE WITH THE PROGRAM AGENDA
1. Batch Feeling
Onboarding: selectiveness (1 of 1o0) and #YOLO feeling
2. Making Friends.
It's all about dinners. Vulnerable, yet safe.
3. Level Up (Growth) Mindset
Inception: it's possible - learn from those who did it.

13. 3. TRACKING( TRANSPARENCY)
MAKE ACCOUNTABILITY A HABIT.
Once a Culture of Growth is on place, we can expect teams to be
comfortable with exposure. Culture of no-excuses to your own
startup and being supportive (non-judgemental) towards others.
Tracking Practices
- Open Board: "One Number You Must Grow"
- Platoon Sessions: Peer-to-Peer Tracking
- Accelerator Team: Hustle to Get Them Moving

14. TL; DR
0. CLARITY OF PURPOSE
1. SELECT THE RIGHT PEOPLE
2. ALLOW THEM TO MAKE FRIENDS
3. GET THEM TO STAY FOCUSED.
ACCOUNTABLE TO EACH OTHER.

15. PEOPLE WILL DO THE DISHES
IF THEY CARE ABOUT HYGIENE,
FOR PEOPLE THEY LIVE WITH
AND BECAUSE OTHERS EXPECT
THEM TO DO SO ( REPUTATION) .