Campus News Writing, it's importance elements and essential components. Formal Writing on the other hand consists of a more objective approach, stating main points and then supporting those points with arguments. Formal writing typically uses a clear, concise and objective writing style. Formal writing in a newspaper should adhere to the standards of grammar, spelling and punctuation. It should also be free of biased language and personal opinions. Additionally, formal writing should include accurate and up-to-date information, as well as reliable sources. News writing is the style used in newspapers to report the facts of a story in an objective and unbiased way. It is important in campus journalism because it allows students to practice their writing skills, as well as learn about the culture and events of their campus and local community.

1. Campus News Writing
Prepared by: Lysa Karylle U. Villanueva
EL 119: CAMPUS JOURNALISM
MIDTERM

2. At the end of the lesson, you are intended to:
Describe the concept of campus
news writing;
Identify the important essentials
and elements of campus news
writing;
Share constructive learning on the
importance of effective campus
news writing in effective
communication.
LEARNING OBJECTIVES

3. These are the topics that we will cover this morning:
Introduction to Campus news writing
Sources of Campus news writing
Essential of News
Elements of News
Types of News
Principles of Journalism Applicable to
News
Types of News
1.
2.
3.
4.
5.
6.
7.
TABLE OF CONTENTS

4. 2 TRUTHS AND 1 LIE
Everyone playing will get a turn.
When it is your turn, you need to tell the class 2 truths
and 1 lie out of the given text presented.
When you successfully identify the lie you will be
given 3 points and if not you will receive 1 point.
You will be given 15 seconds to guess.
LET'S HAVE AN ACTIVITY
GOODLUCK!

5. 2 TRUTHS AND 1 LIE
Straight news consists of facts given directly
without embellishment.
News feature is based on facts, but it entertains
more than informs.
Advance or anticipated news is gatheed and
reported on the spot.

6. 2 TRUTHS AND 1 LIE
Straight news consists of facts given directly
without embellishment.
News feature is based on facts, but it entertains
more than informs.
Advance or anticipated news is gatheed and
reported on the spot.

7. 2 TRUTHS AND 1 LIE
Conflict involves physical or mental struggle of
man versus man, man versus animals or man versus
nature.
Prominence adds color to the story. The more the
pictureque the background and the more dramatic
the actions are.
Proximity refers to geographical nearness as well
as to kinship of interest

8. 2 TRUTHS AND 1 LIE
Conflict involves physical or mental struggle of
man versus man, man versus animals or man versus
nature.
Prominence adds color to the story. The more the
pictureque the background and the more dramatic
the actions are.
Proximity refers to geographical nearness as well
as to kinship of interest

9. 2 TRUTHS AND 1 LIE
Speech story is a story usually written from a
public address, talks, and speeches.
Fact story is a plain exposition setting forth a
single situation or series of closely related facts
that inform.
Hard news are events such as honoring retiring
school custodian to a wide audience.

10. 2 TRUTHS AND 1 LIE
Speech story is a story usually written from a
public address, talks, and speeches.
Fact story is a plain exposition setting forth a
single situation or series of closely related facts
that inform.
Hard news are events such as honoring retiring
school custodian to a wide audience.

11. 2 TRUTHS AND 1 LIE
News brief is a short item news interest, written
like a brief telegraphic message, giving mainly
the results with details.
Flash is a short news feature usually news as
filler.
News bulletin is similar to the lead of a straight
news story. It aim is to give gist of the news.

12. 2 TRUTHS AND 1 LIE
News brief is a short item news interest, written
like a brief telegraphic message, giving mainly
the results with details.
Flash is a short news feature usually news as
filler.
News bulletin is similar to the lead of a straight
news story. It aim is to give gist of the news.

13. 2 TRUTHS AND 1 LIE
Prepositional phrase lead is introduced by a
preposition.
Geundial Lead begins with the sign of the
infinitive to plus the main verb.
Clause Lead begins with an independent or
subordinate or either noun or adverbial clause.

14. 2 TRUTHS AND 1 LIE
Prepositional phrase lead is introduced by a
preposition.
Geundial Lead begins with the sign of the
infinitive to plus the main verb.
Clause Lead begins with an independent or
subordinate or either noun or adverbial clause.

15. 2 LIES AND 1 TRUTH
The 5 W's and 1 H compose of What, Who, When,
Why, Where and Hows.
The 5 W's and 1 H compose of What, Who, When,
Why, Where and How.
The 5 W's and 1 H compose of What, Whose, When,
Why, Where and Hows.

16. 2 LIES AND 1 TRUTH
The 5 W's and 1 H compose of What, Who, When,
Why, Where and Hows.
The 5 W's and 1 H compose of What, Who, When,
Why, Where and How.
The 5 W's and 1 H compose of What, Whose, When,
Why, Where and Hows.

17. 2 TRUTHS AND 1 LIE
The top-loads of the inverted pyramid are from non -
essential elements following in order of essential
importance.
The top-loads of the inverted pyramid are from essential
elements following in order of diminishing importance.
The top-loads of the inverted pyramid are from most
interesting elements following in order of least
importance.

18. 2 TRUTHS AND 1 LIE
The top-loads of the inverted pyramid are from non -
essential elements following in order of essential
importance.
The top-loads of the inverted pyramid are from essential
elements following in order of diminishing importance.
The top-loads of the inverted pyramid are from most
interesting elements following in order of least
importance.

19. 2 TRUTHS AND 1 LIE
News is about information about current events printed
in newspapers or broadcast by the media.
In formal writing, the writer uses a more subjective
approach, stating main points and then supporting those
points with arguments.
Journalism or news writing is a prose style used for
reporting in newspapers, radio, and television.

20. 2 TRUTHS AND 1 LIE
News is about information about current events printed
in newspapers or broadcast by the media.
In formal writing, the writer uses a more subjective
approach, stating main points and then supporting those
points with arguments.
Journalism or news writing is a prose style used for
reporting in newspapers, radio, and television.

21. 2 TRUTHS AND 1 LIE
The source of campus news writing involves sports team,
community, teachers and students.
The source of campus news writing involves famous
entertainment dancers, library, and other departments.
The source of campus news writing involves school
calendar, school invitation and memos.

22. 2 TRUTHS AND 1 LIE
The source of campus news writing involves sports team,
community, teachers and students.
The source of campus news writing involves famous
entertainment dancers, library, and other departments.
The source of campus news writing involves school
calendar, school invitation and memos.

23. SHARE SOMETHING

24. THAT IS RIGHT! LET'S EXPLORE CAMPUS NEWS
WRITING

25. In formal writing, the writer
uses a more objective
approach, stating main points
and then supporting those
points with arguments.
Formal writing is less
emotional in style, so it
avoids things like
exclamation marks and
emojis.
News is about
information about
current events printed
in newspapers or
broadcast by the
media.
WHAT IS NEWS?
WHAT IS NEWS WRITING
WHAT IS FORMAL WRITING WHAT IS NEWS WRITING
According to NMU
Writing Center,
Journalism or news
writing is a prose style
used for reporting in
newspapers, radio, and
television.

26. SOURCES OF NEWS
Office, departments, library School Calendar Invitation and Memos Different Club and Organizations
Sports Team Community Students and Teachers

27. ESSENTIAL QUALITIES OF NEWS
Truth
Journalism is nothing without a solid bedrock of truth. Your writing
must be accurate. But accuracy is not enough: Your stories must be true.
If you accurately report an untrue or misleading statement, you are
doing a disservice to your audience.
Fairness, balance and responsibility
The "target" of a critical story should be given an opportunity to respond
before publication. Fairness sometimes includes truth-telling and fact-
checking. It is your responsibility to report the truth, not to repeat the
assertions of powerful people.
Clarity
Make sure your audience understands clearly what you are saying. The words
you use should convey the meaning you intend. Be specific. Use active voice.
Put numbers into context – particularly large numbers. Avoid long,
disjointed sentences shackled with confusing dependent clauses
Precision
Precision means that each word should be used as it was intended by
its original “dictionary” meaning. Meanings often evolve over time,
but in journalistic writing, we stay true to the book. There should
also be no slang or abbreviations.
Simplicity & Brevity
Writing with brevity (short and to the point) helps create
simplicity. The longer a sentence is, the more difficult it is to
understand. Also, audiences don’t like long paragraphs because they
look too overwhelming to read.
Objectivity & Factual
Objectivity means the absence of personal opinion. A journalist’s writing
should be based on facts, observations, and interviews with expert
sources, or those knowledgeable of the issue. Write in third person (he,
she, they), not first person (I, me, my, our, we), to stay removed from the
story in order to be fully objective

28. IMPORTANT ELEMENTS OF NEWS
Conflict
this may involve physical or mental conflict - man versus man,
man versus animals, man versus nature or man versus himself.
Immediacy or Timeliness
This element emphasizes the newest angle of the story. The more
recent, the more interesting it is to the reader.
Proximity or Nearness
This may refer to geographical nearness as well as to nearness of
kinship or interest
Oddity or Unusualness
This refers to strange or unnatural events, objects, persons, and
places. An odd story is interesting not because of its news value
but because of the human-interest side of it.
Prominence
Events and announcements that involve high-profile figures are more
likely to generate media coverage. Visits from national figures often
require months of preparation due to anticipated community interest.
Names
Important names make news.
Drama
This adds color to the story. The more picturesque the background and
the more dramatic the actions are, the more appealing the story is to the
reader.
Romance and Adventure
The romance of Elizabeth Taylor and Richard Burton had hugged
headlines for many years. Romance may be experienced with other things.
There were the romance of Hemingway with the sea and of the astronauts
with space.

29. The following are the different types of news:
Scope or Origin
Chronology or Sequence
Structure
Treatment
Content
Minor Forms
TYPES OF NEWS

30. Report of events that takes place
within the immediate locality.
Local News
SCOPE OR ORIGIN
Foreign News
News that takes place outside the
country.
National News
News that takes place within the
country.
Dateline News
News preceded by the date and
place of origin or place where it
was written or filed. Tokyo, Jan. 20
(AP)

31. Report of events that takes place
within the immediate locality.
Local News
SCOPE OR ORIGIN
Foreign News
News that takes place outside the
country.
National News
News that takes place within the
country.
Dateline News
News preceded by the date and
place of origin or place where it
was written or filed. Tokyo, Jan. 20
(AP)

32. News published before its occurrences, sometimes
called dope or prognostication. The reporter
foretells events expected to occur at a definite
time in the future.
Advance or Anticipated
CHRONOLOGY OR SEQUENCE
Spot News
Coverage News
Follow up news
News that is gathered and reporter on the spot. It
deals with unscheduled information demanding
immediate publication. The reporter himself is an
eyewitness to the event that took place.
News written from a given beat. Both spot news
and coverage news are good example of first-hand
reporting.
A sequel to a previous story. Having a new lead of
its own, it is a second, third or subsequnet chapter
of a serial.

33. Straight News
STRUCTURE
Coverage News
News that consist of facts given straight without embellishment. Its main aims is to inform. It
uses the summary lead and is written using the inverted pyramid structure.
(featured news distinguished from a feature article) - It is also based on facts, but it entertains more than it informs.
It uses the suspended interest structure like the narrative; thus, it cannot meet the cut off test. In writing a news-
feature, the writer may give his impression, may describe and narrate, but without resorting to biased opinion,
without editorializing. The reporter's by-line usually appears with his story.
(1)Single - Feature or One Incident Story - The story deals with an isolated event.
(2) Several Feature, Multiple angle or composite story - several facts are included in
the lead in their order of importance.

34. TREATMENT
Fact Story
This is a plain expositions setting forth a single situation or a series of
closely related facts that inform. It is written in the inverted pyramid
design.
Action Story
A narrative of actions involving not mere simple facts but also of dramatic
events, description of persons and events, perhaps testimony of witnesses, as
well as explanatory data. Sports games, competitions, accidents, and war
reports are examples of action stories.
Speech Report
A news story usually written from a public address, talks, and
speeches.
Quote Story
Speeches, statements and to some extent interviews when
reported are regarded as quote stories.
Interview Story
A news report written from an interview.
Hard News
Events, such as killings, city council meetings and
speeches by leading government officials, are timely and
are reported almost automatically by the media.
Soft news
Events, such as lunch to honor a retiring school custodian
or boy scouting jamboree are not usually considered
immediately important or timely to a wide audience.

35. Celebrations, enrollment, graduation,
election stories reported year in and
year out.
Routine Story
CONTENT
Police Reports
Science News
Developmental News
Sport Stories
Accident, fire, calamity, crime,
crime stories etc.
Exhibits, experiments,
etc
Defined as “a type of reporting and writing
on topics related to the process of
economic development” (Steele, 2009, p.
401)
Featuring a mix of sports and sporting
activities wrapped up in one big story. With a
multitude of characters to meet, you will make
plenty of friends and enemies along the way

36. A short item of news interest, written like a brief
telegraphic message, giving mainly the result with
details.
News Brief
MINOR FORMS
News Bulletin
News - Featurette
Flash
It is similar to the lead of a straight news story. It
aims is just to give the gist of the news.
This is a short news feature usually used as filler,
e.g "Quirks in the news'"
A bulletin that conveys the first word of an
event.

37. Do you have any questions
or clarification?
BEFORE WE PROCEED TO THE NEXT TOPIC

38. Kinds of Lead - 1.) Conventional or Summary Lead, 2.) Grammatical Beginning Lead 3.) Novelty Lead
WRITING THE LEAD
WHO Lead - Used when the person involved is more prominent that what he does or what
happens to him.
WHAT Lead - Used when the event or what took place is more important than the person
involved in the story.
WHERE Lead - Used where the place is unique and no prominent person is involved.
WHEN Lead - Rarely used as the reader presumes the story to be timely. However, this lead is
useful when speaking of deadlines, holidays, and important dates.
WHY Lead - used when the reason is more prominent or unique than what happens.
HOW Lead - Used when the manner, mode, means, or method of achieving the story is the
unnatural way.
1.) Conventional or Summary Lead - this kind of lead used in straight news answers right away
all or any of the 5 W's and/or the H. It may be one of the following:

39. 2.) GRAMMATICAL BEGINNING LEAD
WRITING THE LEAD
Prepositional Phrase Lead - The phrase is introduced by a preposition.
Infinitive Phrase Lead - it begins with the sign of the infinitive to plus the main verb.
Participial Phrase Lead - It is introduced by the present or past participle form of the verb.
Gerundial Phrase Lead - It is introduced by a gerund (a verbal noun ending in ing)
Clause Lead - The lead begins with a clause which may either be independent or
subordinate; or may either be a noun or an adjectival or adverbial clause.
Some examples of these grammatical beginning leads are:

40. 3.) NOVELTY LEAD
WRITING THE LEAD
Astonisher Lead - Uses am interjection or an exclamatory sentence.
Contrast Lead - Describes two exttremes or opposites for emphasis. The sharper the contrast,
the more effective the lead will be.
Epigram Lead - Opens by quoting a common expressions, verse, or epigram, at least familiar
in the locality.
Picture Lead - Describes a person, a place or an event, at the same time creating a mental
picture of the subject matter in the mind of the reader.
Background Lead - Similar to the picture lead except that it describes the setting which may
be more prominent than the characters and the events
Some examples of these novelty leads are:

41. 3.) NOVELTY LEAD
WRITING THE LEAD
Descriptive Lead - Used when comparatively few descriptive words can vividly formulate an
imagery.
Parody Lead - Consists of a parody of a well-known song, poem, lines etc.
Punch Lead - A short, forceful word or expression.
One word Lead - Self explanatory
Quotation Lead - Consists of the speaker's direct words which are very striking and which
are usually quoted from a speech, a public address, or an interview.
Question Lead - An answer to a question which is the basis of the news story.
Some examples of these novelty leads are:

42. Journalism's first obligation is to tell the truth.
The first loyalty is citizens.
Its essence is a discipline of verification.
Its practitioners must maintain an independence from those they cover.
It must serve as an independent monitor of power.
It must provide a forum for public criticism and compromise.
It must strive to make the significant interesting and relevant.
It must keep the news comprehensive and proportional.
Its practitioners must be allowed to exercise their personal conscience.
1.
2.
3.
4.
5.
6.
7.
8.
9.
9 PRINCIPLES OF JOURNALISM

43. The Inverted Pyramid of news suggest that news be told in order of most
interesting or important to least interesting or important.
THE INVERTED - PYRAMID

44. News is that part of communication that keeps us informed of the
changing events, issues, and characters in the world outside. Though
it may be interesting or even entertaining, the foremost value of
news is as a utility to empower the informed. The purpose of
journalism is thus to provide citizens with the information they
need to make the best possible decisions about their lives, their
communities, their societies, and their governments.
CONCLUSION

45. What are your insights or
take away for today's
discussion?
HOW ABOUT YOU?

46. The answer sheet must only
be seen on your desk.
black pen only
Shade the letter of your
chosen answer.
No erasures
Let's have a quiz!

47. 1.) A type of news that is published before its occurrence,
sometimes called dope or prognostication.
a. Straight News
b. Coverage News
c. Advance or Anticipated News
TEST QUIZ: Multiple Choice

48. 2. It is a short item of news interest, written like brief
telegraphic message, giving mainly the result with details.
a. News brief
b.Routine story
c. News featurette
TEST QUIZ: Multiple Choice

49. 3. This story contains plain exposition setting forth a single
situation or a series of closely related facts that inform.
a. Soft Story
b.Quote Story
c. Fact Story
TEST QUIZ: Multiple Choice

50. 4. This element emphasizes the newest angle of the story. The
more recent, the more interesting it is to the reader.
a. Proximity or Nearness
b. Immediacy or Timeliness
c. Oddity or Unusualness
TEST QUIZ: Multiple Choice

51. 5. It is a news that consist of facts given straight without
embellishment. Its main aim is to inform.
a. News Feature
b.Straight News
c. Spot News
TEST QUIZ: Multiple Choice

52. 6. Give one essential qualities of campus news writing
TEST QUIZ: Identification

53. 6. Give one essential qualities of campus news writing
7. Give one element of campus news writing.
TEST QUIZ: Identification

54. 6. Give one essential qualities of campus news writing
7. Give one element of campus news writing.
8-10: List 3 important principles of campus news writing.
TEST QUIZ: Identification
WELL DONE! :)

55. Campus News Writing
Prepared by: Lysa Karylle U. Villanueva
EL 119: CAMPUS JOURNALISM
THANK YOU FOR LISTENING

56. English writing skills - san jose State University. (n.d.). Retrieved February 12, 2023, from
https://www.sjsu.edu/ajeep/docs/EnglishWritingSkills1.pdf
Anderson, L. (2018, July 23). NEWS WRITING. School District 43. Retrieved February 9, 2023, from
https://www.sd43.bc.ca/school/gleneagle/StaffInfo/departments/english/Mr%20F%20Shared%2
0Docs/New-Media/00_Textbook/03_News-Writing.pdf
De Asis, C. (2019, March 12). (DOC) CAMPUS-JOURNALISM | Charlene De Asis. Academia.edu.
Retrieved February 9, 2023, from https://www.academia.edu/36779636/CAMPUS_JOURNALISM
Module 3 Campus Journalism | PDF | News | Writers. (2019, August 14). Scribd. Retrieved February
9, 2023, from https://www.scribd.com/document/520237284/Module-3-Campus-Journalism
REFERENCES