This is a powerpoint presentation about campus journalism. This discuss the ways on how to write basic structure of news writing, editorial writing, feature writing, sports writing, etc. Likewise, this explains some basic ways on how to discuss and explain campus journalism to student writers.

2. “Of all those arts in which the wise excel,
nature’s chief masterpiece is writing well.”
WHY DO WE WRITE?
WHAT DO WE WRITE?

3. The magic
of
It is hard and difficult.
Anyone who writes regularly will tell you that this requires so much
from the writers, them and us.
The writer does not wait for their moods to come upon
writing, as journalistic writing demands it whenever
writing news, features, sports stories, editorials and
columns.
Journalistic
Writing

4. writing
Journalistic is literature in hurry.
Journalistic stories are not creative writing, but
they are elegantly written for readers to enjoy.

5. The
writing
Just write
Edit your own work
Write the introduction of
your story
Write a good and effective
ending

6. Writing is an act of faith, not a trick
of grammar.
Basic principles
of
Clear writing comes for clear
thinking.
Keep sentences short.
Shorten your paragraphs.
Prefer the simple to complex
Use familiar word.
Put action in your sentence.
Always consider your readers
experience.
Make full use of variety.
Write to express, not to
impress.
Write as you talk.

8. Writing the
Stor
y
Accuracy, accuracy,
accuracy!
-Joseph Pulitzer
Writing the campus news or company
news is no different from writing any
kind of news story.
The most important thing to
remember is for the writer to make
the news story interesting for anyone
in your school or in your community.

9. stori
es
are basically dry because they deal with hard facts
being a news writer means dealing with cold facts plain and
simple
unlike feature story, where some literary devices could be used
to enliven stories, news deal with hard facts
Such stuff as who, what, where, when, why, and
how are very basic in news gathering and writing.
WHO was involved? WHY did it happen? WHERE
did it happen? HOW did it happen? WHAT
happened?

10. Elements
of
Prominence
People make news. Don’t
forget that people with high
positions in your school,
company, barangay or
municipality are always
sources of news.
Timeliness
Progress
Oddity
Conflict
When an idea, or opinion, or an
event is very recent and it
answers some of the many
questions and puzzles in your
school, company and community,
that idea or opinion or event is
timely.
Any effort of any individual or
groups to make your school or
your community progressive is
always news.
Something strange is always very
interesting. For us Filipinos, we
love to talk about strange
occurrence. This element always
invites curiosity.
Life is always laden with conflict,
between good and evil, between
the negative and the positive.

11. therefor
e
is any event or idea or opinion that is timely, that interests and affects a
large number of people in the community, and that is capable of being
understood by them
(M. Lyle Spencer, former dean of the school of journalism, Syracuse
University)
as a break from the normal flow of events, an
interruption in the expected
(Melvin Melcher)

12. Lead
Support of the Lead
Details
Background
More
details
Structure
of the
Inverted Pyramid Format
is usually the first paragraph of the story
-where the five Ws and one H are
found

14. Types
of
PUNCH LEAD
CONTRAST LEAD
SEQUENCE LEAD
WHO LEAD
QUESTION LEAD
QUOTATION LEAD
WHAT LEAD
WHY LEAD
STACCCATO LEAD

15. Writing
the
story
A feature story is a write-up that is
based on that mysterious ingredient in
journalism called human interest – an
event that appeals to us because we
can relate to it.
~Hobenberg
Feature is a story given a special attention
or focus because it appeals to people’s
emotions. It is pleasurable, exciting,
dramatic and informative.
The heart and soul of a feature story is
human interest.

16. as defined
by
Rene J. Cappon, author of The
Word: Associated Press Guide to
Good Writing, says that the plain
ladder of descending news values is
substituted with human interest,
mood, atmosphere, emotion, irony,
and humor.
Alito L. Malinao says that features
thrive in color, nuance, wit,
humor, fancy, emotive words,
dialogues, and anecdotes.

17. stories
Types
of
PERSONALITY SKETCH
INFORMATIVE
PERSONAL EXPERIENCE
HUMOROUS
TRAVELOGUE
THE ‘HOW-TO’
NEWS FEATURE STORIES

18. story
Writing a
State the
theme
Set scene
and mood
Develop the
theme
Conclusion
LEAD – Introduction
Main Body
Conclusion
A feature story has a definite
beginning, a middle and end.
As a budding journalist, you
need something to hold on to
while searching for your
personal style.
A good feature writer must be
sympathetic towards other people’s
feelings, otherwise feature that he
writes tend to be bland.
Must also be able to see what’s
beyond or beneath the surface of
ordinary events.

19. story
Writing
tips
Keep paragraphs short and
snappy.
Keep sentences short and
flowing.
Use the active voice.
Prefer the simple to the
complex.
Keep a mental outline.
Use adjectives sparingly.
Edit your own work.
Write an attractive introduction.
Read, read, and read, then write,
write, and write.

21. Writing
the
Story
Sports means
actions, conflict and
drama.
Writing the sports story
is probably the most
free and enjoyable
activity in the life of a
news reporter.
As a sports writer, you are free to play
around with words and phrases to make
your sports story alive, dynamic, and
vibrant.
Sports stories are not fiction. They are real,
exciting, and enjoyable,

22. Elements
of storie
s
Significance of the game
The weather
The crowd or spectators
Importance of spectacular
Individual stars, records,
etc.
injuries
How victory was won

23. Writing
the story
A sports story can be written like a news story or a
feature story.
Like any journalistic
writing, it is written with
the usual five Ws and
one H
Hard sports news is
written in pyramid form,
from the most important
to the least
Have freedom to use
colorful language and
lots of adjectives to
describe those sports
events
Writing
the story

24. story
PROXIMITY
PROMINENCE
CONFLICT
SUSPENSE
SIGNIFICANCE
HUMOR
ODDITY
HUMAN INTEREST

25. Some Sports
Punch Lead
Nespecio is Davao’s sports hero
Teaser Lead
‘He won the crown, all right, but lost the crowd’s respect.’
Exclamatory Lead
The shortest player on the floor walked tallest with his buzzer-
beating shot.
Summary Lead
The Malalag Fishers routed Makilala All Stars, 100-69, to win the
Vice-Mayor Cup in yesterday’s title match before a jampacked
crowd at Cor Jesu Gym, Digos, Davao del Sur.
Picture Lead
Question Lead
Who will be this year’s most valuable player?

26. So
me
terms
Basketball
free throw, double dribble, travelling, slam dunk, rebound,
rainbow shot assist, inbound, block, 15-footline, charging, back
passing, three-pointer, etc.
Volleyball
spike , serve, block holding
Boxing
upper cut, lower cut, left and right hook, jab, punch, canvas, ring,
rope
Swimming
Breaststroke, butterfly stroke, freestyle, backstroke, etc.
Baseball
homerun, strike, foul, ball, first base, pitcher, rightfield,
centerfield, single, double, curve bat, bat, etc.
Football
Goalkeeper, offside, defensive wall, corner kick, free kick, penalty
kick, strike, yellow card, etc.
So
me
terms

27. The
an
d
pag
The editorial is the heart
and soul of a newspaper.
The editorial is a critical evaluation,
interpretation and presentation of significant,
contemporary events in such a way as to
inform, educate, entertain and influence the
reader.
Is a statement of opinion from an editor or
publisher about an important and urgent topic.
Is a comment or argument in support of a
particular policy, an action, or an idea whether
expressed or latent.

28. Qualities of a
good
FACTUAL ORIGINAL
RICH
Types of
1) Editorial of Persuasion
2) Editorial of Argument
3) Editorial of Information
4) Editorial of Interpretation
1) Interpretation
2) Criticism
3) Entertainment
4) Commendation, appreciation, or tribute
5) Argument

29. Editorial writing is opinion-writing and essay writing combined. Crisp,
short, informative, and clear to the readers.
7 questions to a
strong
 To whom would this be written?
 What’s our attitude?
 What are we trying to accomplish?
 What are we contributing to the
debate?
 Do we have something new to say
about this?
 Does our position survive the
scrutiny?
 Are we just lulling our readers to
sleep?
COMPOSTION
 Introduction – states outright the issue to be tackled.
 Body – gives a few background facts, related issues.
 Conclusion – usually gives a recommended action or if it
intends to entertain, then the punchline.

31. “Vigorous writing is concise. A sentence should contain no
unnecessary words, a paragraph no unnecessary sentences, for
the same reason that a drawing should have no unnecessary
lines and a machine no unnecessary parts. This requires short or
avoid all detail and treat subjects only in outline, but that every
word tell.”
-William Strunk Jr. and E. B. White
The Element of Style

32. REPUBLIC ACT NO. 7079
Campus Journalism Act of 1991
An act providing for the development and promotion of campus
journalism and for other purposes

33. Writing Activity