Building on the ‘look good, feel good’ concept and based on research from over 4,390 consumers in North & South America and Europe, INVISTA launched its new lifestyle compression offering - LYCRA® ENERGIZE™ powered by FUSION™ technology - designed to offer the consumer the extra benefits of all-day vitalising and energising support to empower them in their busy schedules.

1. COMPRESSION FOR EVERDAY
LIFESTYLE
Consuelo Banon INVISTA
Sybille Bald INVISTA
Como, 11th March 2016

2. COMPRESSION LIFESTYLE HOSIERY
2
The Gild – a UK-based global brand consultancy agency – was
commissioned by INVISTA to carry out a study to identify and
understand legwear consumer – who did/ do wear compression hosiery.
The study has allowed to identify how LYCRA® fibre, INVISTA and
its customers can maximize their consumer targeting strategy as
well as future growth opportunities in the LIFESTYLE COMPRESSION
category.

3. USERS TODAY
3
70%
52%
66%
58%
30%
48%
34%
42%
USA
EUROPE
SOUTH AMERICA
GLOBAL
Contouring/ Wellbeing/ Performance Medical
More wearers choose lifestyle compression legwear
garments than medical legwear

4. MAJOR AREAS
4
Compression wear is
mostly used in three
main areas
In the LIFESTYLE segment, the
BEAUTY aspect has been becoming
more important versus the wellbeing
aspect.
HEALTH
PERFORMANCE
WELLBEING
/ BEAUTY

5. COMPRESSION HOSIERY CATEGORIES
5
Against aching legs,
provide proactive
wellbeing benefits.
Every day usage.
(e.g. work)
TIRED LEGS
47%
For improved blood
circulation while
travelling, against
aching/swelling legs.
Usage for long haul
travel.
TRAVEL SOCKS
32%
EVERYDAY
29%
Against aching legs,
provide contouring
of the legs.
Every day.
(e.g. work)
MATERNITY
19%
Against strain,
for circulation
while sitting.
Usage during
pregnancy.
SPORTS
35%
For improving
performance,
preventing sports
injury, fast recovery.
Usage during/after
Exercise.
CONTOURING LEGS
62%
For top to toe
contouring
Benefits.
Usage for specific
Occasions.

6. IMPORTANCE OF THE LYCRA® BRAND
6
TIRED LEGS 66%
TRAVEL 57%
EVERYDAY 60%
MATERNITY 66%
SPORTS 51%
LEG CONTOURING 68%
LIFESTYLE compression categories are strongly associated with the LYCRA® brandTIRED LEGS 66%
TRAVEL 57%
EVERYDAY 60%
0% 10% 20% 30% 40% 50% 60% 70% 80%
TIRED LEGS
TRAVEL
TIRED LEGS 66%
TRAVEL 57%
EVERYDAY 60%
0% 10% 20% 30% 40% 50% 60% 70% 80%
TIRED LEGS
TRAVEL

7. WHAT DID WE DO?
7
Quant. Research
Deliver key insights into Legwear purchase behavior by mapping
women and men 17-75s’ compression legwear shopping, behaviors,
consumption patterns, engagement levels and mindset. Isolate key
drivers to wearing life style compression, and determine the place of
this category in the context of other clothing.

8. LIFESTYLE COMPRESSION – REGIONAL ANALYSIS
8
Markets in the study
North
America
NORTH
AMERICA
REGION:
Brazil
Argentina
SOUTH
AMERICA
REGION:
S.Am
sample : 1,527
N.Am
sample : 751
TOTAL
sample :
4,592
ItalyFrance Germany
EUROPE REGION:
Euro sample : 2,314

9. DEFINING A TYPOLOGY
9
Only quantitate date delivered
Demographically focused
Geographically focused
Behavioural focused
Mix of qualitative an
quantitative data
Brand understanding
The media
Market data
Consumer insight
Global cultural trends
Psychographically focused
Target
consumer
Segmentation Typology creation

10. MALE GLOBAL TYPOLOGIES
10

11. 4 MALE GLOBAL TYPOLOGIES
11

12. POPULATION OF COMPRESSION WEARERS AND SPENT
12
17%
10%
18%
41%
28%
25%
37%
24%
0%
50%
100%
Population Value
Routine Roger
Metro Miguel
Discovery David
Football Fan Phil

13. POPULATION OF COMPRESSION SPLIT BY REGIONS
13
18% 19% 14%
16%
22%
18%
25%
31%
31%
41%
28%
37%
0%
50%
100%
Europe North America South America
Routine Roger
Metro Miguel
Discovery David
Football Fan Phil

14. FOOTBALL FAN PHIL
14
 Who is he ?
• Work is a necessity.
Earns money in order to live his life
• Needs money to maximize fun
(i.e. at the bar, ball games and watching films on a big
screen TV)
• Enjoys seeing friends and drinking beer. He is not very
energetic, more of a sports fan than a player. He wants
an easy life and to have fun
• Lives his life through affiliation
• Buys his team’s kit

15. FOOTBALL FAN PHIL
15
 Purchase behavior
• His categories are SPORT and TRAVEL
• Only replacement purchase: 1,4/Y
• Knowledge of Cotton and LYCRA®:
47-52% (he does not really care for fibres
 He is hard to engage.
But here are the opportunities:
• Good educated store / sales
representatives who can explain the product
• Products should be promoted by celebrities
(trust in celebrities)
 Product Features:
• Freedom of movement, comfort, improved
breathability / moisture management
• And: nice feel on the skin, easy to put on
and off59% 16.2€ /1.35/Y 43% 14.46€ / 1.39/Y

16. DISCOVERY DAVID
16
 Who is he ?
• He is a curious, well connected, youthful guy who
likes to experience new things.
• He is a passionate person who loves to learn more
about his interests, such as the outdoors, technology,
food/wine and travel.
• His income enables him to invest in top-of-the-range
products.
• He only buys into things that truly add value.
• He doesn’t like gimmicks.

17. DISCOVERY DAVID
17
 Purchase behavior
• His categories are SPORT and TRAVEL
• He likes to try new brands, styles and
new locations
• He likes to wear most innovative products
• New technologies
• Loyal to compression function once convinced
• Buys value for money and technical gadgets
• Researches on internet before he buys
 How to engage him?
• Offer catchy technical benefits
(on websites, specialist stores)
 Product features:
• Offer breathability on top comfort and fit
(association with LYCRA®)
• Nicer feel on skin
• Explain mode to put on and off
• Explain technical claims
• Offer extra gadgets
• Explain technical features on product
• Be present on internet to explain technical
features, proved with research results
70% 17€/ 1.60/Y 43% 13.3€ / 1.35/Y

18. METRO MIGUEL
18
 Who is he ?
• He is a young, urban man who loves to shop and strives
to look good at all times
• Incredibly in touch with fashion and the cultural zeitgeist
• He is very much on the cutting edge
• He keeps up-to-date through his network of like
minded people

19. METRO MIGUEL
19
 Purchase behavior
• His categories are SPORT and TRAVEL
• He shops in luxury department stores or online
• Addicted to shopping
• He cheers himself up while shopping
• He is not very loyal to brands
• He always choose shiny new products over
something with trusted heritage
• Comes into the category via internet
or recommendation
 How to engage him?
• Easily won over by good advertising
• Searches online (engage fashion bloggers)
 Product features:
• Product needs to be fashionable
• Product needs to look good
• Perfect fit
(perfect fit is associated with LYCRA®)
• Breathability benefits
• Easy to wash
61% 17,9€/ 2.92/Y 43% 17,1€ / 2.04/Y

20. FEMALE GLOBAL TYPOLOGIES
20

21. 6 FEMALE GLOBAL TYPOLOGIES
21

22. POPULATION OF COMPRESSION WEARERS
AND SPENT FEMALES
22
28% 25%
22%
13%
10%
18%
12% 17%
15% 16%
13% 12%
0%
50%
100%
Population Value
Dance Club Dany
No Nonsense Nina
Selfassured Harmony
Exclusive Eve
Second Life Sue
Alternative Alegra

23. POPULATION OF COMPRESSION
SPLIT BY REGIONS
23
34%
23% 22%
22%
25%
19%
10%
9%
10%
13%
12%
10%
14%
13%
18%
7%
18% 20%
0%
50%
100%
Europe North America South America
Dance Club Dany
No Nonsense Nina
Selfassured Harmony
Exclusive Eve
Second Life Sue
Alternative Alegra

24. DANCE CLUB DANI
24
 Who is she?
• She is a young, socially active girl
• She likes to try hip new restaurants shopping spots and
look great while doing it
• She is influenced by celebrity pop icons
• Being young and a little impulsive
• She doesn't know exactly what she wants from life in the
future, but right now she wants to have a good time
• Friends are very important to her and she relies on their
opinions over research sources

25. DANCE CLUB DANI
25
 Purchase behavior
• Her categories are LEG CONTOURING, TRAVEL and
TIRED LEGS. All three high associated with LYCRA® fiber
(71%)
• She enjoys the shopping experience
• She listens to the benefits of a new product from sales staff
• Cheers herself up while shopping
• She will buy things even if she does not need them
• Tries new brands and styles
 How to engage her?
• Her entry to compression wear is primarily through
contouring legs .
• Emotional appeals such as celebrity endorsement and
fashion trends
• Social prestige within her circle will drive her purchase
habits
• Advertising of shaping benefits and against aching of legs
• Trained staff who can explain the benefits of the products
 Product features:
• Correct sizing
• Easy to put on/off
• Easy to wash
• Nicer aesthetics than today
• Explain the slimming and contouring of the legs
• Durability
59%
14.48€ /
1.30/Y
46%
15.22€ /
1.29/Y
23%
14.56€ /
0.82/Y

26. SELF ASSURED HARMONY
26
 Who is she ?
• She is a smart, sophisticated urban woman
• She views herself as central to her social circle
• She loves to discover new places and things she can
recommend to others
• She keeps enjoyment and responsibility in balance
• Her home and family are important to her
• She strives to improve both her life and the lives of
those around her

27. SELF ASSURED HARMONY
27
 Purchase behavior
• Her categories are CONTOURING LEGS, TRAVEL,
SPORTS and EVERY DAY.
• She is strong in compression items.
• High association of the categories with LYCRA® more
than 70 % (except sport)
• Likes to buy the latest and best products
• She keeps herself well-informed about what’s hot by
researching online and reading magazines and blogs
 How to engage her?
• (Reads) Hangtags and the information available
in the store
 Product features:
• Functional wellbeing
• Comfort on the skin and breathability are important
unmet needs
• Slims and contours her legs comes up as gap in
nearly every category
62%
13.75€ /
1.82/Y
47%
12.24€ /
1.71/Y
32%
11.15€ /
1.38/Y
35%
19.01€ /
1.87/Y
29%
16.71€ /
2.13/Y

28. EXCLUSIVE EVE
28
 Who is she ?
• She is a fashionable woman
• Smart reads and has cultivated taste
• Keeps herself in shape with exercise
• Knows what she wants in life
• Loves exotic holidays, discovering new places
• May come across as slightly aloof as she feels she is a
leader among her social circle, however she also feels
some distance from them
• Likely to be involved in charitable and social causes from
which she is personally distanced
• Wants to find meaning in her life

29. EXCLUSIVE EVE
29
 Purchase behavior
• Her categories are CONTOURING LEGS, TRAVEL,
SPORTS and TIRED LEGS
• She is moved more by rational decision drivers
• She wants the best technology for performance and comfort
• She loves premium brands and new products
• She is addicted to shopping and get withdrawals when she
hasn’t shopped in a while
• She spends all her money (and overdraft) on clothes, shoes,
and accessories
• She likes to wear the most innovative and
technologically advanced products
 How to engage her?
• Buys online (sport), or preplans purchases
(independent retailer)
• Likes technical gadgets and technical benefits
• Product provides a benefit to her leisure activities
 Product features:
• Breathability and durability (gaps)
• Nice feel on skin (gaps)
57%
14.97€ /
1.62/Y
31%
16.81€ /
2.13/Y
29%
18.22€ /
2.08/Y
27%
16.20€ /
1.91/Y

30. SECOND LIFE SUE
30
 Who is she?
• She is a worldly, well-traveled lady who has time to
explore and discover new experiences
• She has retired or her children have left home
• Career and family were important priorities
• She has the luxury of taking some
time for herself to holiday off the beaten track
• Experiences are more valuable to her than possessions

31. SECOND LIFE SUE
31
 Purchase behavior
• Her categories are TRAVEL SOCKS and EVERY DAY
COMPRESSION, CONTOURING LEGS for specific
occasions.
She does not shop or consume for the sake of it
• Products are helping her to do travelling but she needs
to feel these products
• Buys clothing that has a functional or performance purpose
• Buys clothes that provide a health or wellbeing benefit
to her body
 How to engage her?
• Proactive benefits rather than reactive medical language
are more appealing to her
• Young-at-heart messages, and products
to help her remain that way
• Products that give her the freedom to pursue
her interests and remain healthy
• Products which are effective and provide good value
 Product features:
• Easy to put on / off
• aesthetic quality
• Breathability
44%
16.16€ /
1.39/Y
37%
15.39€ /
1.09/Y
27%
15.66€ /
0.95/Y
27%
13.76€ /
1.42/Y

32. LIFESTYLE COMPRESSION
32

33. LIFESTYLE COMPRESSION GAPS
33
Perfect fit
Compression
Perfect size
Aesthetic
Easy to put on and off
Durability
Comfort
Freedom of movement
Contouring
Not too tight or restricting
Breathability
Feels nice on skin
TIREDLEGS
TRAVEL
MATERNITY
SPORTS
CONTOURING
THELEGS

34. THE NEW POWER GENERATION
34
The energizing power of support with
the elegance of long-lasting sheers
achieved through LYCRA®
ENERGIZE™ powered by FUSION™
technology
SHEATH POLYMER
Fusing agent for fusibility
CORE POLYMER
Offering compression properties
30 dtex T 772F

35. LYCRA® ENERGIZE™ POWERED BY FUSION™ TECHNOLOGY
35
Branding Requirements:
• LEG CARE technology BY LYCRA®
brand standards
• Type 772F must be used in every
course for achieving compression,
transparency and run resistance
• LYCRA® brand requirements for
panty and waistband need to be
followed
LYCRA® ENERGIZE™ powered
by FUSION ™ technology

36. SALES TOOLS
36
Claims on Packaging:
• Surprising sheerness
• High uniformity
• Super sheerness with high power
• Compression up to 14 mmHg
• Durability through run/ ladder resistance
• Graduated compression

37. LYCRA® ENERGIZE™
37
LYCRA® ENERGIZE™ powered
by FUSION™ technology