In light of a new era in consumer product and purchasing demands INVISTA delved into sock buying trends. When asked about the type of benefits they looked for in EVERYDAY socks they were – stays up / washes well and retains it shape, doesn’t feel sweaty - all key drives to ensure comfort in the garment. Based on this research INVISTA announced its recently simplified LYCRA® brand architecture to its NEW performance fibre branding, as well as a new, more modern, fresher look for the COOLMAX® and THERMOLITE® brands.

1. A New Era in Performance Fibres
Jane Gwyther

2. • The consumer is changing, and so are their demands on
product.
• How they purchase. Now, more likely to buy on-
line, and rapidly more on a mobile device
• Where they buy. Now more likely to shop around
and seek-out ‘value’.
• What they buy. More likely to demand additional
benefits from their apparel other than just style and
function.
“10 years ago all we required from our watches was to tell the
time, and our phones to make calls, so in the years ahead we will
expect our apparel and footwear to provide multiple wearable
solutions to our everyday lives.”
Edwin Keh, CEO of Hong Kong Institute of Textile and Apparel (HKRITA) – www.just-style.com
2
A new era of consumer and product
* Source: e-commerce Webloyalty
** Source: http://www.just-style.com/analysis/millennials.

3. In a recent study* of over 1500 Men and Women, across 3 countries they were
asked about their socks.
3
New Consumer Insights
• Nearly 80% of respondents own between 10 – 20 pairs of socks,
average is 16 pairs.
• Women own more than men, 16% have more than 30 pairs.
• Germans own the most socks, an average of 22 pairs.
USA and S. Korea both average 13.
• Millennials own the least.
Ages 18- 24 25-34 35 -45
1540
respondents
221 651 668
502 528 510
USA
* ICM Research 2015
GERMANY S. Korea

4. Total 1540 respondents*
Fit, shape retention and remaining ‘new’ rated the highest in benefits but surprisingly over half of
all respondents (52%) demanded their socks ‘do not feel sweaty’
4
3%
40%
49%
52%
59%
65%
Other
Feels cool on hot days
Feels warm on cold days
Doesn’t feel sweaty
Looks good after washing (colour not fading, retain shape &
Quality)
Stays up
When purchasing Everyday socks – what benefits
are the consumers looking for?
New Consumer Insights
* ICM Research 2015

5. Our portfolio of sock brands –
LYCRA® brand
From our recent simplified LYCRA® brand architecture to our NEW performance fibre branding - we know that
many of the desired benefits for socks can be met from our portfolio of brands.
• SOFT COMFORT technology by LYCRA® brand - benefits include:
• A highly comfortable sock top.
• Helps avoid ‘red marks’ on the skin
• Excellent shape retention
• STEAM SET LYCRA® fibre T178C - for improved appearance and
enhanced.
• LYCRA® SPORT - socks provide premium foot hugging stretch and
recovery power designed to help move and perform
• LYCRA® ENERGIZE -socks provide a perfect level of comfort and
massage for a great feeling of energized legs for women and
men all day.

6. Our portfolio of sock brands –
COOLMAX® and THERMOLITE® brands
After a study* of 450 consumers across two countries INVISTA introduces a new branding for our performance
fibres - the result is a more modern, fresh, cleaner look, appealing to a new era of consumer.
* Nielson Research 2015 Consumer Preference Testing

7. A new brand architecture
Mapped on a simpler framework.
7
ColdEnvironment
HotEnvironment
Everyday Comfort
Advanced Performance

8. A new brand architecture
8
ColdEnvironment
HotEnvironment
Everyday Comfort
Advanced Performance
AIR technology
EXTREME technology
CORE technology
ALL SEASONS technology
ECOMADE technology
BLACK technology
CORE technology
NEW ALL SEASONS technology
ECOMADE Technology
NEW BLACK technology
THERMOLITE® EXTREME technology
Mapped on a simpler framework.

9. 9
Brand promise remains strong
Socks made with COOLMAX® CORE technology transport moisture away from the body to keep the
wearer cool and dry, helping to optimize comfort and performance.
From the recent study* COOLMAX® brand was identified by nearly 45% of all respondents, second only
to DRY-FIT, and 80% were prepared to pay more for COOLMAX® socks.
COOLMAX® socks are engineered from four-channel fibres that move perspiration away from the body and
Through the fabric for quick evaporation, making it the ideal socks for not only any leisure activity but also
For everyday comfort.
* ICM Research 2015

10. 10
Brand promise remains strong
Socks made with THERMOLITE® CORE technology provide lightweight warmth for all
activities and are engineered to keep the wearer warmer for longer, helping to optimize
comfort and performance.
New all seasons technology by THERMOLITE® brand

11. 11
Brand promise remains strong
Step 1: Bare feet
9:49am
Step 2: Socks on.
9.50am
Left foot is a THERMOLITE®
sock.
Step 3: Take off socks
11.15am
Left Foot shows higher
temperature
THERMOLITE® Sock
keeps warmth better

12. THE BRAND STORY

13. EMBRACE THE ELEMENTS
We don’t want to be constrained by our surroundings
We don’t want to fight nature’s force
We come alive when the elements show their power
And we want to feel more, not less.
THERMOLITE® & COOLMAX® Brands are for people
like us….
Technologies developed to help us explore our own
limits
And keep us comfortable & safe whenever we do.
Because life is richer when you embrace what’s around
you….

17. © 2011 INVISTA

18. 18
Our portfolio of sock brands.
www.connect.lycra.com www.coolmaxfibre.com

19. 19
Visit our new websites for more information
www.connect.lycra.com www.coolmaxfibre.com