Consumer insights have shown that a high percentage of women have difficulty finding hosiery that fits and feels comfortable. This insight led INVISTA to develop a trial app called LYCRA® F!T FINDER to help customers find the right size based on their body measurements and digital body scans. Guests at last week’s LYCRA® FIBER MOVES event were invited to test the app and commented on how user-friendly it is. Previous research demonstrated that more than 75% of women surveyed found it engaging and user-friendly with more than 90% saying they would recommend it to friends.

1. LYCRA® F!tFinder
A Solution To Find The
Optimal Size For Hosiery
R. Barnes - Select Research
M. Kopytek - Ferax
W. Bakker - INVISTA

2. Consumer Insight On Sizing
2
Consumer Typologies & Insights
Gilds, 2013
Size and comfort are the most important of 13 statements, with 90% of
the women rate these as important

3. Consumer Insight On Sizing
3
When buying this product,
how important is sizing?
Not importantImportant
When wearing this product, how
did it perform in terms of sizing?
Did not performPerform
Lifestyle Compression Typologies
Gilds, 2014

4. The Hosiery Sizing Landscape
4
A Standard Size Chart
• Sizing charts are based on dimensions which are not very meaningful
to predict the body shapes of the relevant body parts (panty, leg)
40 45 50 55 60 65 70 75 80 85 90 95 100 cm
145
150 XS
155
S
160
165 M
170
175 L
XL
180
185
kg
Serious obesity
Moderate obesity
Overweight
Normal
Underweight
40 45 50 55 60 65 70 75 80 85 90 95 100 cm
145 19 21 24 26 29 31 33 36 38 40
150 18 20 22 24 27 29 31 33 36 38
155 17 19 21 23 25 27 29 31 33 35 37 40
160 16 18 20 21 23 25 27 29 31 33 35 37
165 15 17 18 20 22 24 26 28 29 31 33 35
170 14 16 17 19 21 22 24 26 28 29 31 33
175 13 15 16 18 20 21 23 24 26 28 29 31
180 12 14 15 17 19 20 22 23 25 26 28 29
185 12 13 15 16 18 19 20 22 23 25 26 28
kg
A BMI Chart
• Within the same hosiery size, big differences in body shapes can be found
• How representative is your test group? How is it changing with time?

5. On The Search For A Solution
5
• That will appeal to the consumers
• That is applicable for elastic garments
• Using technology that is mobile,
easy to use and affordable
• A solution based on individual,
meaningful body shape data

6. • Select Research => Provider of mobile scanning
technology
• Ferax => Evaluation of the retail experience
• INVISTA => Development of technology for stretch
garments
=> Project sponsor
A True Partnership
6

7. Creating 3D Body Volume
Technology
Richard Barnes
CEO Select Research
LYCRA® F!tFinder

8. 8
Select Research – 3D Sizing History

9. 9
What Was Missing In Hosiery Fit?

10. Body Volume “engine”
BVI-predEq
‘3D Model’’
How The LYCRA® F!tFinder Works

11. How The 3D ‘Model’ Is Created

12. • Focus was on ‘stretch’ to get the true fit
• Focus was on lower body measurements
• Focus was on a better fit for customers
• Focus was on a marketing tool for retailers
• The unknown was what the customer would think of
the application
• INVISTA approached one of their clients for
sponsorship and live tests planned
• This is a world first in measurement of the human body
in hosiery
• INVISTA have practiced what they preach and funded
true innovation
12
The Next Steps

13. Maciej Kopytek
Ferax
Consumer Experience
LYCRA® F!tFinder

14. Technology
• Size measurements were last
taken in 1984
• The body shapes are changing
• Two years ago we found out at
LFM that Perfect Fit is one of the
main factors when choosing a
hosiery
• Fit Finder brought us the data
14
Motivation To Participation
Marketing
• Building Brand Loyalty and a trust
towards a product
• Increasing Trust towards a Gatta
product
• Educational aspect of building
awareness of one size

15. 15
Flowchart of the project
Collecting
The Data
• 280 people
• 2 weeks
• First
impression
• Checking
technology
Data Analysis
• New
segmentation
of body
shapes
• Comparison
to product
dimensions
Application
Development
• Process
creation
• User
Experience
• Layouts with
LYCRA®
logos
Testing
• Data
transfers
• Legal issues
• Scanning
accuracy
• Store Layouts
Go Live!
• Store Set-up
• Team Training
• Surveys
JUNE
2015
JULY
2015
SEPTEMBER
2015
NOVEMBER
2015
JANUARY
2016

16. 16
Collecting Data

17. 17
Collecting Data

18. 18
1. Do you think the LYCRA® F!T FINDER app is
engaging/ user friendly ?
2. Would you recommend to your friends?
Questionnaire Analysis
90%
10%
Yes
No
95%
5%
Yes
No

19. 19
3. Would you use this application again for a
different style/ garment?
4. Would you use this application in a shop for
example : Store Gatta?
Questionnaire Analysis
86%
14%
Yes
No
93%
7%
Yes
No

20. 20
6. Did the recommended size FIT you better ?5. Did the LYCRA® F!T FINDER app give you a
different size that you would normally have
picked
Questionnaire Analysis
20%80%
Yes
No
84%
16%
Yes
No

21. 21
Go Live!

22. 22
Go Live!

23. 23
Go Live!

24. 24
TUESDAY

25. 25
Users Opinions
„ It’s great that I can scan
my body without getting
undressed”
Magda, Łódź
„ I was surprised with
the results in the
beginning but the new
size fits me better.”
Marta, Katowice
„ I would like to
have this application
on my smartphone.”Alina, Warszawa„It works fast and
is easy to use.”
Kamila, Zduńska Wola
„Great idea for
an application.”
Anna, Łódź

26. • Mobile scanning technology is expected to become reality and an important trend
• Fits in the selfie and body control mega trend
• Fits in the need for personalization
• The camera’s become better and better
The Key Learnings
26
• Use of this technology for elastic garments is novel and requires a different
approach than non-elastic garments
• Stretch-To-fit versus Size-To-Fit
• Consumers want and like such technology
• The technology has proven to work in a small retail test

27. • Technology useable at home
The Desired End State
27
• Multi platform
• Smart phones and tablets
• iOs, Android and Windows
• Easy to use, robust and consumer friendly
• A tool for market research

28. • Consumer
• More comfortable garments
• Special retail experience
• Easy on-line shopping
Possible Benefits
28
• Brand / retailers
• Create loyalty of existing customer base
• More satisfied customers
• Get new (younger?) customers
• Acquire up-to-date and an expanding body shape data base
• Analyse body shape for better garment design
• Potential for consumer research through app
• Key element for e-commerce strategy

29. • Development
• Optimizing of app
• Expansion from iPad to other platform
• Body Shape Data
• Acquire data for other countries
• Financials
• Understand the financial impact
How To Get There
29
• Partners for next tests are welcomed

30. Feel Free To Watch The
Live Demonstration
30
Thank You For Your Attention
An Enjoyable Evening