1.
Sprite-Soft Drink
 Subodh Bhagat
 Pratik Chandiwal
 Rohit Parkar
 Rohit Haval
 Amol Rathod
 Sagar Mantri
 Subodhkumar Nitnaware
Low involvement purchase and brand
personality

2.
Real reason For Success of SPRITE
• Association with Youth
• Taste and digestion Benefits
• Transparent means Pure is belief
• The transparent sweet fizzy Sprite is the best companion for
transparent Vodka
• Lemon is natural
• Caffeine free soft drink
• Clever Advertising campaigns
• Refreshingly Honest and irreverent perspective on life
• Healthier than other carbonated soft drinks

3.
taglines
 I like the sprite in You
 “Taste is tingling tartness”
 Obey Your Thirst
 “Seedhi baat no, no bakwaas, clear
hai?!”
 “Sprite Bujhaye Pyaas, Baki All Bakwaas”

4.
Positioning
 Admiration seeker
 Urban and straight forward style

5.
Competitors
 7 Up
 Mountain Dew

6.
Best element of campaign
strategy
 Sponsorship in indian sports like gully
cricket

7.
 University of Freshology
Humour as communication tool to draw more attention and retention
It also uses some controversial tools to draw attention of its target segment
eg. Youth

8.
Evident Personality Of Sprite In
the Eyes of Youth In India
 Adventurist who seeks freedom, desires to
explore the world and loves new
experiences
 Straight forward
 Simple
 Honest
 Detach Personality

9.
 Coke & Pepsi-
aggressive seeker
 Mirinda-
Sensuality, glamour, temptation
 Thums up-
Adventure, Enjoyment
 Other Brands(7Up)-
Fun, jolly
Personality Traits of other Brands

10.
Thank You