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Sprite-Soft Drink
 Subodh Bhagat
 Pratik Chandiwal
 Rohit Parkar
 Rohit Haval
 Amol Rathod
 Sagar Mantri
 Subodhkum...
Real reason For Success of SPRITE
• Association with Youth
• Taste and digestion Benefits
• Transparent means Pure is beli...
taglines
 I like the sprite in You
 “Taste is tingling tartness”
 Obey Your Thirst
 “Seedhi baat no, no bakwaas, clear...
Positioning
 Admiration seeker
 Urban and straight forward style
Competitors
 7 Up
 Mountain Dew
Best element of campaign
strategy
 Sponsorship in indian sports like gully
cricket
 University of Freshology
Humour as communication tool to draw more attention and retention
It also uses some controversi...
Evident Personality Of Sprite In
the Eyes of Youth In India
 Adventurist who seeks freedom, desires to
explore the world ...
 Coke & Pepsi-
aggressive seeker
 Mirinda-
Sensuality, glamour, temptation
 Thums up-
Adventure, Enjoyment
 Other Bran...
Thank You
Consumer behaviour sprite
Consumer behaviour sprite
Consumer behaviour sprite
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Consumer behaviour sprite

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Amol Rathod
Subodh Bhagat
Pratik Chandiwal
Rohit Parkar
Rohit Haval
Sagar Mantri
Subodhkumar Nitnaware
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks

Published in: Marketing
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Consumer behaviour sprite

  1. 1. Sprite-Soft Drink  Subodh Bhagat  Pratik Chandiwal  Rohit Parkar  Rohit Haval  Amol Rathod  Sagar Mantri  Subodhkumar Nitnaware Low involvement purchase and brand personality
  2. 2. Real reason For Success of SPRITE • Association with Youth • Taste and digestion Benefits • Transparent means Pure is belief • The transparent sweet fizzy Sprite is the best companion for transparent Vodka • Lemon is natural • Caffeine free soft drink • Clever Advertising campaigns • Refreshingly Honest and irreverent perspective on life • Healthier than other carbonated soft drinks
  3. 3. taglines  I like the sprite in You  “Taste is tingling tartness”  Obey Your Thirst  “Seedhi baat no, no bakwaas, clear hai?!”  “Sprite Bujhaye Pyaas, Baki All Bakwaas”
  4. 4. Positioning  Admiration seeker  Urban and straight forward style
  5. 5. Competitors  7 Up  Mountain Dew
  6. 6. Best element of campaign strategy  Sponsorship in indian sports like gully cricket
  7. 7.  University of Freshology Humour as communication tool to draw more attention and retention It also uses some controversial tools to draw attention of its target segment eg. Youth
  8. 8. Evident Personality Of Sprite In the Eyes of Youth In India  Adventurist who seeks freedom, desires to explore the world and loves new experiences  Straight forward  Simple  Honest  Detach Personality
  9. 9.  Coke & Pepsi- aggressive seeker  Mirinda- Sensuality, glamour, temptation  Thums up- Adventure, Enjoyment  Other Brands(7Up)- Fun, jolly Personality Traits of other Brands
  10. 10. Thank You

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