Include these in your monthly to-dos for your stores

1. PROJECT BRIEF – GMB SERP Posting
Objective/Benefit:
 Post messagingand content directly on SERP for people searchingfor our brand, services and products.
 Easily mirror monthly messagingand brandingon the sites which opens another path of organic traffic.
 UtilizingGMB postingwill suppress competitors further down the page and often off the screen allowing
our stores to occupy more real-estate on SERP
Description/Details:
 Utilizingthe GMB login we can post on behalf of each location and instantly publish images,events,
offers, etc.
o Evergreen Messaging:
 TCA “Best Maintenance Packagein Town”
 USP
o Retail Messaging:
 Thrust/ Weekend/ LHM 1000 Sales Events
 Model Year Sell Down/ Manager Specials
 Special VIN discounts
 Daily Specials
o Fixed Ops:
 Daily coupons - 15% off any service today only
 Monthly specials according to 12-months marketing plan
 Weather specific (first snow, fits 90+ degree day)
 Season/ Holiday specific (school out, back to school, father’s day, Christmas etc.)
o Product Launches (anticipated launches only):
 Now in stock/ Reserve Yours
o Special Messaging:
 We areopen on Black Friday/ Open during construction
 Under New Management
o Other:
 One-click reservations – point to schedule service, get pre-approved, etc.
 Sweepstake Announcement
 Test-Drive Campaign
 Store Events (Stuff for Students, Kids’ Safety Seat Check etc.)
 We can have up to 5 posts liveat any given time for each location
Success Metrics:

2.  GMB Insights shows views and clicksdriven for each posts. Additionally we will utilizeUTM strings to
monitor how the traffic converts on our sites.
Est. Time Commitment:
 15 minutes time commitment to create 4-5 monthly posts.
 Ensure Creative is readable/ makes sense in preview (see below screenshot)
Timing/ Deadline:
 All is setto startJuly if so choose
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