This document describes Loopkin, an on-demand kids activity service that allows parents to instantly book kids' events and activities nearby. It notes that current options like Groupon are limited and that parents need help finding and planning kids' activities. Loopkin aims to address this by providing an online platform where parents can search, view details, and instantly book various unique kids' events, like picnics, parties, arts and crafts, led by vetted activity specialists. The business model involves taking commissions from bookings and offering educational workshops for activity specialists.

1. On-Demand Kids Activity Service
Loopkin
www.iloopkin.com/eng
help@iloopkin.com

2. Image: Google
If you Google,
there are no instant booking services available
for kids meet ups/events.

3. 3
Google Search
Playdate, meet ups, etc are
commonly used search words.
But there are no instant booking
services for kid’s activities.
Facebook Networking
It’s possible to share
informations and make an
online community, but no paid
services for instant playdate.
Groupon Discounts
Usually for discounted tickets
for Museums and zoos. So there
are limitations on finding an
event nearby.
Aren’t there any kid’s
activities I can book
instantly?
1st Try 2nd Try 3rd Try

4. Image: Google
So,
there are limitations to services such as
groupon, zoo, museum, etc.

5. Why is not having
any instant online platform service
for kid’s events a problem?

6. 6
Mom’s spends over 60% of their
time on raising a child and thinking
about kid’s education. Which leaves
about 12% of their time for “Me
Time”.
Most mom’s needs help with
planning and are wasting their time
searching for the right information.
Source: Bureau of Labor Statistics
“Which events should I take
my kid to this weekend?”

7. 7
<When Mom’s Needs Playdates and Events>
• When my child is playing by himself/herself.
• When I need someone to look after my kid
so I can go to the gym.
• When I want to shop freely.
• I need some time off being a mom
• Just immigrated so don’t have any family or
friends.
Source: 2013-2015 USA- Results from many interviews of parents living in NYC, field research, brainstorming, etc.
“I need
somebody to take care of my
kid just for few hours so I can run
some errands.”
San Francisco, Jun. 2016

8. This is where Loopkin comes in!

9. Straws are fun!
I like it!
Put it over there!
How about this?
Mom,
let‛s do something fun!
ONE SATURDAY AFTERNOON
I need to think
of a new way to play
with my kid
huh...
I shoud check out
Loopkin!
OK
Thanks for Booking
Straw Magic!
Finished
Booking!
Running Out of Ideas to Play with Your Kid?LOOPKIN is the first platform based kid’s event service
1. 2.
3. 4.

10. 10
What you could find via Loopkin:
Fun and Easy Events and Playdates
Picnic with friends Movie Night Party Planning
Sports with friends Cooking Magic/Puppet show
Source: 2013-2015 NYC- Results from many interviews of parents living in NYC, field research, brainstorming, etc.

11. 11
Potencial Partners
YMCA
Lots of customers uses YMCA because
they provide lots of diverse affordable
priced activities.
Book Stores(Barnes&Noble)
Kids Spend a lot of time in
bookstores especially during winter.
Nanny&Babysitter Community
Can find possible full time Kin Pros.
Online Community
Providing information and tips about
parenting and online/offline networking
(Ex: parkslopeparents.com).

12. * Click to see the video of Loopkin.

13. By using Loopkin’s platform,
you can instantly book
any nearby events.

14. 1. Search your preferred place, date, and time for kid’s activities.
* We only service in Korea now , so, please search ‘Jeongja-dong’ to see the list.

15. 2. Review a list of available unique events/activities nearby.

16. 3. If you found a perfect one, check the details before booking the even for
your kids.

17. Business Model (1)
Online Transaction
We take a 20% commission on each transaction.
13M $12
AVG FEE
$120 per event
Events W/Loopkin
Target Market Share
$156M
REVENUE
2016-2019

18. Offline Educational Workshops
Loopkin's Kids activity specialist program
providing Design Thinking driven kids activities.
Business Model (2)
Kin Pro Lab_Fast Track(4-week)
+1M
240 pax/year,$400/per person
Kin Pro Lab_Advanced(16-week)
+2M
80 pax/year, $2,000/per person

19. 19
• Both cities are highly populated area, therefore it is possible
for communities to develop quickly.
• Great place for the company develop and branch out.
• Spends lots of money on education/play.
NY
54K
By starting from San Fran/NY, Loopkin can quickly
branch out to many different places in US.
**Serviceable Population ages from 0-6
San Fran
12K

20. Loopkin event in Korea
We help kids talking freely in a fun way!

21. Parents can take part in kids play event and
empathize what they need and think,

22. What’s So Special About Loopkin’s Events?
&
How Can We Trust The Event Hosts?

23. Kin Design Blast is based on Design Thinking process.
Design Thinking-driven kids activity
Understanding Brainstorming Prototyping Exchanging
*Kin Design Blast Process
Kids discuss about
designing things
together.
Can produce diverse
and different ideas.
Physically create
things to visualize
ideas.
Exchange feedbacks
and improve team’s idea.
* KDB=Kin Design Blast is the name of Loopkin’s Play/event program

24. What is Design Thinking?
**Founded by Stanford University
**Source: http://dschool.stanford.edu/redesigningtheater/the-design-thinking-process/

29. Instant Booking
Onsite/Phone Booking
Offline Pay Secured online Pay
Online Community
Search/Word-of-Mouth
Competitive Advantages
Hiring
$$?
$$?
• Loopkin provides instant booking and secured payment.
LOOPKIN

30. Trust
(Host profile, Activity Video, Reviews)
Trust??
Non-Authenticated Authenticated Hosts
(ID, Interview, Quality)
Search/Word-of Mouth
Family Community
LOOPKIN
Hiring
How do I trust host?
• Kids Event specialists at Loopkin are authenticated with ID, interview, and quality
of activities, and trainings before having kids events.
• People can see video of events, reviews, and host profile before register.
Competitive Advantages

31. Hosts of kids activities are done with:
• ID check, cell phone, email, SNS
• Interview in person
• Play quality screening by Loopkin expert.
• Training Program
People can see:
• Photos, Reviews of hosts/event from others
• Video of the activity
• Video and photos sending to guardian while
kids playing
Trust & Safety is our first priority.

32. Loopkin help foster
creative potential
with diverse people.
www.iloopkin.com/eng
http://facebook.com/iloopkin
help@iloopkin.com