"iLife" Pitch by Lee Provoost for #TFTLondon

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Lee Provoost (from EMC Consulting) presents his pitch to 'the Dragons' at the June meeting of "the Fantastic Tavern".

This presentation was given on 24th June 2010 at the "Dicken's Inn, St Katherine's Dock" in London.

Published in: Technology, Sports
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  • Start with Teen and 20/30 something. They will get their kids on board, everything will move and shift till the whole lifecycle is covered.With bit of luck we have for 80 years revenue…
  • http://www.longtail.com/the_long_tail/2008/11/freemium-math-w.htmlFlickr has 5 to 10 % paying users
  • "iLife" Pitch by Lee Provoost for #TFTLondon

    1. 1. iLife - Life as a Service for the digital native<br />Lee Provoost @ The Fantastic Tavern <br />24th June 2010<br />
    2. 2. Disclaimer: legal battle <br />with Apple pending ;-)<br />In case you’re an Apple<br />lawyer: just kidding!<br />Haha! *cough*<br />
    3. 3. BABY<br />DEATH<br />KID<br />TEEN<br />“OLD”<br />Life as a Service<br />for the digital native<br />20/30 something<br />FAMILY<br />
    4. 4. 80 years lifecycle<br />why reinvent the wheel?<br />BE LAZY  APIs <br />
    5. 5. iLife BABY TM<br />iLife TRAVEL TM<br />iLife DATING TM<br />iLife PARENTS TM<br />Check baby name availability on major social networks and websites, suggest name and registers accounts. Spam friends and family with automatically generated videos and pictures from Baby, automatically captured.<br />Knows your preferences, your friends’ travel plans, searches for cheapest deals and arranges the holiday. Auto-update what you are doing to the outside world, notifies people, tries to arrange meetups.<br />Knows your preferences, analyses events and parties for the target audience, arranges blind dates for you. Manages your agenda so you don’t book double dates or avoid exes during a date.<br />Keep track of your kids where they are, keep an eye on what they buy. Plan for the future, check best schools and neighbourhoods. <br />iLife Hub TM<br />iLife FRIENDS TM<br />iLife DIVORCE TM<br />Keep track of your friends, what are they doing, syncs calendars and arranges meetups. Sends out happy birthday wishes, orders gifts for best friends or valentine. Pokes people when you haven’t been in touch for a while.<br />Unfriend and unfollow the person on all your social networks and websites. Activates dating profiles. Schedules meetings with “friends”. Can also take care of the actual break up message.<br />
    6. 6. iLife BABY TM<br />iLife TRAVEL TM<br />iLife DATING TM<br />iLife PARENTS TM<br />Check baby name availability on major social networks and websites, suggest name and registers accounts. Spam friends and family with automatically generated videos and pictures from Baby, automatically captured.<br />Knows your preferences, your friends’ travel plans, searches for cheapest deals and arranges the holiday. Auto-update what you are doing to the outside world, notifies people, tries to arrange meetups.<br />Knows your preferences, analyses events and parties for the target audience, arranges blind dates for you. Manages your agenda so you don’t book double dates or avoid exes during a date.<br />Keep track of your kids where they are, keep an eye on what they buy. Plan for the future, check best schools and neighbourhoods. <br />iLife Hub TM<br />iLife FRIENDS TM<br />iLife DIVORCE TM<br />Keep track of your friends, what are they doing, syncs calendars and arranges meetups. Sends out happy birthday wishes, orders gifts for best friends or valentine. Pokes people when you haven’t been in touch for a while.<br />Unfriend and unfollow the person on all your social networks and websites. Activates dating profiles. Schedules meetings with “friends”. Can also take care of the actual break up message.<br />
    7. 7. Budget<br />Phase 1: iLife Hub + 6 modules<br />4 dev, 1 scrum master, 1 FED, 1UX, 1 Visual Designer, 1 biz dev x 3 months<br />500 GBP / person / day<br />Sub-total: 310,000 GBP<br />Phase 2: bug fixing and 2nd iteration<br />Sub-total: 310,000 GBP<br />Phase 3: new modules based on feedback<br />Sub-total: 310,000 GBP<br />Total budget: 1 mln GBP (dev, people, hosting)<br />
    8. 8. Revenue<br />User fee: <br />Free: free<br />Premium (1 user): 5 GBP / month = 60 GBP / year<br />Family: 10 GBP / month = 120 GBP / year<br />User segmentation and revenue:<br />Free: 90 % = 90,000 users = 0 GBP / year (ads?)<br />Premium: 5 % = 5,000 users = 300,000 GBP/ year<br />Family: 5 % = 5,000 users = 600,000 GBP / year <br />Potentially 80 years revenue!<br />
    9. 9. CC Licensed Flickr pictures<br />http://www.flickr.com/photos/mcviewty/4476314446/<br />http://www.flickr.com/photos/limaoscarjuliet/3921970684/<br />http://www.flickr.com/photos/marcogomes/3300584960/<br />http://www.flickr.com/photos/hereinvannuys/2183864121/<br />http://www.flickr.com/photos/dave_traynor/841045738/<br />http://www.flickr.com/photos/deepblue66/132439533/<br />http://www.flickr.com/photos/horemachet/2169027087/<br />

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