E-COMMERCE COS SNAPDEAL, ITS Description and overview.

2. INDEX
1. EXECUTIVE SUMMARY
2. INTRODUCTION
3. MISSION & VISION
4. OBJECTIVES
5. PROBLEM STATEMENT
6. BUSINESS PREPOSITION
7. SWOT ANALYSIS
8. MARKET STARTEGY
9. ORGANISATIONAL PLAN
10. FINANCIAL PLAN
11. PROFITABILITY
12. ECONOMIC IMPACT
13. PRESENT STATUS

3. INTRODUCTION…
• Snap deal is an Indian E-commerce company.
• Its head quarters is in New Delhi, India.
• The company was started by Kunal Bahle &
Rohit Bansal in February 2010.
• Snap deal had 3 lakh sellers over 30 million
products.

4. MISSION & VISION
• Snap deal’s mission is to create life
changing experiences for small
business in India’s retail industry.
• Aims at making life fun for consumers.
• And its vision is to create India’s most
powerful digital commerce ecosystem
that creates life changing experiences
for buyers & sellers.

5. OUR OBJECTIVE
The major objective of snap deal is to
maximize its out reach across the online
network.
• Offer best online deals, discounts, & offers.
• Goods efforts on marketing & promotion of
its products.

6. SWOT ANALYSIS
1. STRENGTH
• Innovative & good
branding
• Vast network of
retailers
• Excellent service
• Wide range of deals &
transactions to
choose from.
2. WEAKNESS
• Services not available
in all cities.
• Dependence on
internet.

7. MARKET STRATEGY
• Snapdeal's unique programs for the user :
• “GET YOUR 1ST DEAL FREE”.
• Same Day delivery
• Credibility through TrustPay
• customer comes back to you

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9. ORGANISATIONAL PLAN
• It means the end result of the process
of setting medium & long objectives for
an organization & then developing a
strategy to accomplish those goals..

10. ORGANISATIONAL STRUCTURE
CEO
KUNAL
BAHL
CFO
Anup Vikal
COO
Rohit
Bansal
CPO
Anand
CFO
Govind
Rajan
CTO
Rajiv
Mangal
HOL
Hardeep
Singh
HOBD
Lokesh
Mamtani

12. FINANCIAL PLAN
Snap deal has received 7 rounds of funding…
1. In January, 2011 snap deal received a funding of $
12 million from nexus venture partners& venture
partners.
2. In July, 2011 the company raised a further $45
million from Bessemer Venture Partners.
3. Snap deal then raised a 3rd round of funding
worth $ 50 million from EBay.
4. Snap deal then raised a 4th round of funding of
$133 million on February 2014 by EBay.

13. 5. Snap deal received 5th round of funding of
$105 million in May 2014 by Blackrock,
Temasek Holdings & other.
6. In October, 2014 snap deal received $647
million by Soft bank.
7. Snap deal received its 7th round of fund in
august 2015 by Ali Baba Group, Foxconn &
Soft bank of $500 million.

14. SHARE HOLDERS OF SNAPDEAL
% SHARE
HOLDING,
Starfish (soft
bank), 32.60%
% SHARE
HOLDING,
Kalaari, 13.70%
% SHARE
HOLDING, Nexus,
12.30%
% SHARE
HOLDING, Ebay,
9.30%
% SHARE
HOLDING, Kunal
Bahle, 5.20%
% SHARE
HOLDING,
Bessemer, 4%
% SHARE
HOLDING, Rohit
Bansal, 3.30%
% SHARE
HOLDING,
Donearn
investment, 3%
% SHARE
HOLDING,
Myriad
opportunities,
2%
% SHARE
HOLDING, Intel
capital, 1.50%
% SHARE
HOLDING,
Tybourne equity
master fund,
1.40%
% SHARE
HOLDING, Pi
opportunities,
1.40%
% SHARE
HOLDING,
Kenneth glass,
1.30%
Chart Title
Starfish (soft bank)
Kalaari
Nexus
Ebay
Kunal Bahle
Bessemer
Rohit Bansal

15. PROFITABILITY
• EMPLOYEES :1001 – 5000 EMPLOYEES
• REVENUE :$500 MILLION - $1BILLION PER YR
• PRODUCTS :30 MILLION+
• MARKET REACH: 6000 TOWNS & CITIES

16. MARKET SHARE
SNAP DEAL V/S OTHERS
COMPANY,
FLIPKART,
45%, 54%
COMPANY, SNAP
DEAL, 26%, 31%
COMPANY,
AMAZON,
12%, 15%
Chart Title
FLIPKART
SNAP DEAL
AMAZON
COMPANY NO.OF CATEGORIES REGISTERED USERS
AMAZON 28 NA
FLIPKART 70 18 MILLION
SNAP DEAL 500 25 MILLION

17. ECONOMIC IMPACT
• POSITIVE EFFECTS
 Consumers are buying a lot
of snap deals products
which brings money in the
economy.
 Because of snap deal many
people get employed.
• NEGATIVE EFFECT
 Decrease in the business
for its competitors.

18. PRESENT STATUS
By selling objectives & estimating
strategies today “snap deal is
India’s largest online market
place.”

22. SPECIAL THANKS TO :
ASPIRE
(The INTER INSTUTIONAL BUSINESS MODEL
COMPETITION )

23. PRESENTED BY:
RICHA RAJ
RADHIKA JALAN
( BIRLA INSTITUTE OF TECHNOLOGY)