The document classifies types of advertisements based on geography, response time, appeal, content, target audience, and intended influence. Advertisements can be local, regional, or national based on geography. They can elicit direct or indirect responses based on response time. Appeals can be emotional or factual. Content can focus on products or institutions. Target audiences can be consumers or industrial professionals. Advertising can aim to create primary or selective demand.

1. Types of Advertisements
Classification on the basis of
various paradigms

2. 1. GEOGRAPHY

3. i. Local Advertising
Mostly undertaken by local retail stores. Media used could
be pamphlets, billboards, local cinema halls posters etc.

4. ii. Regional Advertising
Covers particular region at people having common tongue,
common culture, using common product. It occurs in
regional newspapers, regional TV channels

5. iii. National Advertising
Undertaken by manufacturers of branded goods, using all
possible mass media channels for nationwide reach.

6. 2. RESPONSE TIME

7. i. Direct Action
Crafted in such a way so as to generate quick response
from the customers e.g.. At the time of a Sale or
Exhibition, offers etc.

8. ii. Indirect Action
Advertiser just tries to influence audience to choose his
brand over others whenever the purchase decision occurs
in future

9. 3. TYPE OF APPEAL

10. i. Emotional
Implementing pathos to touch sentiments and thus
swaying perception

11. ii. Factual
Factual demonstration is employed to give rational
reasons to buy the said product

12. 4. TYPE OF CONTENT

13. i. Product Advertising
To attract customers at a particular product

14. ii. Institutional Advertising
To create distinct brand image

15. 5. TARGET AUDIENCE

16. i. Consumer Advertising
end users (chosen segment employing
demographic/behavioristic/socioeconomic/geographical
segregation)

17. ii. Industrial Advertising
Intended towards particular industry professionals, wholesalers
etc. for the products such as machineries, spare parts, raw
material etc. Occur in trade journals, business magazines etc.

18. 6. INTENDED INFLUENCE

19. i. Primary demand advertising
This is the type when advertiser wants to introduce a
range of products or services and want to induce the
consumption of it. No brand distinction is emphasized.

20. ii. Selective demand advertising
When advertiser wants consumers to select his brand over
others…