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Social Media's Global Impact and Building Authority Online
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How to Use Social Media to Influence the World
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Social Media's Global Impact and Building Authority Online
1.
Social Media –
Affecting the World at Large
2.
Who I am
3.
4.
Because things that
matter are at a click’s reach
5.
6.
7.
8.
9.
10.
Not all of
those things are good
11.
Because the world
got smaller
12.
Opinions got louder
13.
There are good
and bad opinions
14.
And that’s okay
15.
What’s not okay
are opinions that we don’t want to hear
16.
Opinions that trigger
us to retaliate
17.
We have seen
this in our country’s recent events
18.
19.
20.
21.
22.
What does have
to do with us?
23.
We have opinions
24.
They may be
good or bad
25.
And that’s okay
26.
What’s not okay
are opinions that others don’t want to hear
27.
So how do
we use social media responsibly?
28.
How do we
use social media effectively?
29.
30.
31.
His posts are
optimistic, inspiring, and a source of good wisdom
32.
Lots of people
share it because of these attributes
33.
But they also
share it because of his authority
34.
Which brings me
to my only two points for this talk
35.
If you want
to use social media to influence the world
36.
Influence it for
good
37.
What is the
definition of good?
38.
Anything that will
move people positively
39.
40.
Anything that will
glorify god
41.
If you want
to influence the world, you need to increase your authority
42.
43.
If you don’t
have any authority online or offline, people will simply not pay attention
44.
Which may cause
you to stop trying
45.
People generally pay
attention to bad and controversial opinion
46.
That’s why there
are so many ‘trolls’ today
47.
It’s easier to
be a troll than to be an authority online
48.
That’s why, for
this talk, I will focus on building your authority
49.
Building authority online
is hard because
50.
There’s too much
noise
51.
Too much dishonesty
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
You will not
be able to build authority just by posting a lot of things in your social media profiles
76.
77.
78.
79.
80.
81.
82.
83.
84.
So how can
you become someone who matters to a lot of people you don’t even know?
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98.
99.
100.
101.
102.
103.
104.
105.
106.
107.
108.
109.
110.
111.
112.
113.
114.
115.
116.
117.
118.
119.
120.
121.
122.
123.
124.
125.
126.
127.
128.
129.
130.
131.
132.
133.
134.
135.
136.
137.
How do you
use social media to affect the world?
138.
Build your authority
139.
140.
141.
142.
Sometimes this can
be answering hard questions in groups that you are affiliated in
143.
Sometimes this can
be sharing a critical update in your industry to the rest of your peers
144.
Sometimes this can
be writing a whitepaper or a short report and giving it away for free to other people in your circle
145.
That’s how you
build authority
146.
That’s how you
rise up from the opinions of others and get people’s attention
147.
Thank you!
148.
My contact details
Download now