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plusguidance
1. 24 October 2015
Shubham Kumar
COMPETITOR ANALYSIS
FOCUS TARGET : Plusguidance.com
Plusguidance is a similar online counselling platform that is providing both
online and offline counselling facilities .
METHODS :
1. Video Chat
2. Phone Call
3. Internet Messaging
4. In house Counselling
USER TARGET :
All over the world
COUNCELLORS INCORPORATED :
All over the world
They provide an added feature of “ I JUST WANT TO TALK” for
persons that do not know what kind of counselling they require . Actually , this
is a wonderful way to make people take up and try out a counselling session thus
increasing our user base .
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2. Further they have a huge target areas :
HOW THEY BUILD THEIR USER BASE/MARKET ?
1 ) To attract more and more users to their website they are using “ FREE
MESSAGING “
Now , how would this work ?
In my personal view , what i managed to gather from this was their strategy
is to promote counselling and hence using free messaging . They know that
counselling is a delicate process and basically if a person is hooked to it , he/she
would need to see the councillor in person and hence would definitely book a
session . Thus , providing free messages ensures hooking the user to counselling ,
making him/her realise the need of counselling in their lives .
THIS IS HOW WE CAN BUILD OUR MARKET .
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3. 2 ) Further to up their market , they have testimonies of people that have
benefited from counselling . This is a cliched move but can be very effective in
bringing about emotions in people .
3 ) Another point under counselling is the security issue , now we do have
our own video conferencing platform but we need to make sure that the users
know that completely . These guys make this very definitive :
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4. HOW DO THEY INCORPORATE COUNCELLORS ?
What i managed to gather from the website was the fact that this works as a
very simple platform where counsellors can open a free account on their website
with a very very simple procedure of EMAIL and PASSWORD .
THE PROCEDURE :
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8. Here , this was the entire signup process for a counsellor .
Any one can make a website on their website. Their creditability
is not verified at the time of signup .
WHERE WE BEAT THEM ?
1. We are personally incorporating counsellors and are hence ensuring the
creditability of our counsellors .
2. Although they having the ‘ first mover advantage ‘ , still the site is
virtually unknown in INDIA where need of counselling isn't realised . If we
can create that need , we will have a monopoly here . This is our
biggest advantage over them .
WHERE THEY HAVE AN EDGE ?
1. A global reach ( User as well as counsellor )
2. Main target customers are from west where counselling has a very big
market .
3. 4 types of interfaces for interaction and with free messenger .
4. Although not safe but a very easy signup process .
5. More areas of counselling tackled .
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9. Online Counselling is a growing scenario in the west .
These guys have their own forums and blogs where discussions are
held .
Further , there are various articles on how e-counselling is
flourishing and better and this is helping them bring the counsellors on to
the website . It provides them with global reach . A global market .
WHAT WE CAN DO ?
1. Seeing this isn't a chicken and egg situation , In my opinion , Bringing
users will ensure getting counsellors support seeing that the need of
counselling isn't still realised here .
2. Getting global users rather than global counsellors would help the site
grow better .
3. To make people realise the need of counselling , seminars and
workshop can be conducted where a different problem will be targeted
depending on the target audience , basically segregating the target audience
and targeting their individual needs . Eg. Time Management and Stress and
anxiety for STUDENTS , Relationship and Stress along other health issues
for corporate employees etc .
4. Tie-Ups with coaching institutes and Schools and other institutes which
need counsellors would be a good idea . We can provide counsellors there .
5. Holding seminars in Coaching and Schools would also fetch us good
number of users .
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