2. APPLIED RESEARCH
Research can be undertaken for two different purposes.
• One is to solve a current problem faced by the manager in the work
setting , demanding a timely solution.
• To solve specific problem currently being experienced in an organization.
• To answer specific questions aimed at solving practical problems .
Commercial objectives in the form of products , procedures or services .
3. BASIC RESEARCH
• The other is to generate a body of knowledge by trying to comprehend
how certain problems that occur in organization can be solved.
• To make a contribution to existing knowledge.
• Basic research is to generate more knowledge an understanding and to
build theories based on the research results.
4. Applied Research
• Solution for specific problem.
• Solution – driven.
• Practical oriented.
• Action oriented.
• Objective method.
Basic Research
• Expand knowledge in field of
study.
• Knowledge – specific.
• Theory oriented.
• Explanatory & analytical.
• Subjective.
5. ABOUT APPLIED AND BASIC RESEARCH
• Is Applied research qualitative or Quantitative ?
• Why is the basic research done ?
• What are the 5 types of research methods ?
• Is basic or applied research more important ?
• What are the characteristics of applied research ?
• What are the two major types of applied research ?
• How is applied research conducted ?
