2. CONTENTS
Introduction to Communication
People Retain
Transmission Of Feelings And Attitudes
Business Communication Goals
Presentation- Do’s And Don’ts
Power Point Presentation Tips
3. Introduction Of Business Communication
And Presentation Skills
“ Communication is the process by which information is transmitted between
individuals or organizations, so that it results in an understanding response “
“ Presentation is a means of communication that can be adapted to various
talking to a group, addressing a meeting or briefing a team “
4. People Retain
10% OF WHAT THEY READ
20% OF WHAT THEY HEAR
30% OF WHAT THEY SEE
50% OF WHAT THEY SEE & HEAR
70% OF WHAT THEY SAY
90% OF WHAT THEY SAY & DO
6. ATTITUDES VERSUS EMOTIONS
Attitudes
Judgement about an attitude
object.
Based mainly on rational logic.
Usually stable for days or
longer.
Emotions
Experiences related to an attitude
object.
Based on learned response to
environment.
Usually experience for seconds or
less.
7.
8. Business Communication Goals
RECEIVER UNDERSTANDING
RECEIVER RESPONSE
RECEIVER RELATIONSHIP
ORGANISATIONAL GOODWILL
SENDER IS RESPONSIBLE FOR THE ACHIEVEMENT OF THE GOALS
11. Presentation Tips
TITLE SLIDE
TONE OF THE MESSAGE
SIMPLE
CONSISTENT LOOK
CONTRAST
SPECIFIC BACKGROUND
LESS TEXT
ART & AUDIENCE
BALANCED CONTENT
FONT, BOLD, COLOUR
AUDIO & VIDEO
USE OF SOFTWARE PACKAGES
